PRINCIPLES IN WRITING A

GOOD SURVEY DESIGN

(Week 14)
 PRINCIPLES GUIDLINES:
1. FOCUS: This is the primary standard that a
researcher ought to consider in drafting his survey.
The researcher may just obtain the significant and
helpful data in the study on the off chance that you
realize what your targets are in doing the study.

2. CONNECTION: The nature of the data the

researcher will get from your survey relies upon how
well he/she connects with the prospective
respondents. Understanding who will be taking the
study will assist the researcher in finding out about
them.
 PRINCIPLES GUIDLINES:
3. RESPECT: Make it sure that you are not asking a lot
from them. Pose just applicable inquiries and abstain
from asking data you definitely know.

4. ACTION: The main motivation behind why you are

doing the study is you need to make some sort of move
or settle on a significant choice after you do the survey.

5. ENGAGEMENT: This principle summarizes the other

four standards. In the event that you follow the initial
four standards, the outcome will be an engaged
respondent and that will mean better reaction rates and
better data.
SURVEY QUESTIONNAIRE
PITFALLS
(Week 16)
Pitfalls to AVOID when developing a
Survey :
1. Beware of jargon terms that a limited number of people may know

2. Watch out for “fuzzy” words that have ambiguous meaning

3. Do not ask more than one question at a time

4. Make sure that fixed-response questions have a place for

every possible answer

5. Use filter questions to guide subjects if all of the

questions do not need to be answers (i.e., If you answered
no to question 1, skip to question).
Pitfalls to AVOID when developing a
Survey :
6. Minimize the amount of writing the respondents must do.

7. Put the questions in a logical order. Place sensitive or

difficult questions at the end of the survey.

8. Begin with clear directions

9. Unbalanced listings

10. Field test the survey.

 TYPES
OF
SURVEY QUESTIONNAIRE
 Categorical Interval/Ratio
Questions Questions
  Rating Scale Questions
 Likert Scale Questions
 Dichotomous Questions
 Multiple-Choice
 Matrix Questions
Questions  Open-Ended Questions
 Checkbox questions  Demographic Questions
1. Dichotomous Questions
As the word ‘dichotomous’ adds a
somewhat unnecessary sense of
complexity to the issue, in the
simplest of terms.

YES NO

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2. Multiple-Choice Questions

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3.Checkbox questions
Checkbox questions are multiple
choice-type questions that add the
flexibility of being able to choose
more than one option

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4. Rating Scale Questions
With rating scale survey questions, the
respondents are asked to assess an issue on the
basis of an already predetermined dimension.).

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5. Likert Scale Questions
Remember that last time when you were
taking a survey and ‘neither agreed nor
disagreed’ or ‘completely
agreed/disagreed’ with a question?

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6. Matrix Questions
A matrix question is a series of rating
scale or Likert scale questions.

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7. Open-Ended Questions
Open-ended survey questions enable
respondents to supply their own answers.  

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8. Demographic Questions
Demographic survey questions are particularly useful
if you’re looking to gather some background
information about your user.  

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THANK YOU! 