Professional Documents
Culture Documents
PRESENTATION
SAMARTH GUPTA
HRD2118330
Name MobiKwik
Headquarters Gurgaon
Revenue
2009
Source : Inc42.in
COMPETITIORS
Source : bokureport.com
ABOUT THE CASE
One of the worst data breach cases, important information of about 9.9 crore Mobikwik
users leaked online.
A cybersecurity researcher claims that the data of 3.5 million Mobiwik users has been sold
on the dark web.
The researcher claims that the sensitive information of 3.5 million users has been put on
the dark web for sale which included KYC details, addresses, phone numbers and others.
Some users have found their personal data on dark web links circulating on the Internet.
https://financesonline.com/
cybersecurity-statistics/
Impact of Data Breach
Damage to
Loss of Lack of trust Reliability
brand’s
income of customers loss
reputation
WHAT MOBIKWIK HAS DONE FOR ITS
USERS
WHATSAPP
POCKETS
PAYMENTS
HIGH
Paytm
Blockchain HIGH
PHONE PE
HIGH
Gift Vouchers
MEASURES TAKEN TO OVERCOME
DATA BREACH
FIRST PHASE MARKETING STRATEGY
09-NovKHATAM KARO ATM
16-NovBE A PART OF CASHLESS HEALTH CARE
23-NovMOBIKWIK WALLET RAISED TO RS 20000
27-NovMOBIKWIK LITE INTRODUCTION-1 MB APP
SECOND PHASE
Section 43A of
Information
Rule 4 of IT Rule the Information
TOR browser’s Technology Act
2011[10] Technology Act
2000
2000 [9]
THANK
YOU