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CASE STUDY

PRESENTATION

Data Breach - Largest KYC


Data Leak in History

SAMARTH GUPTA
HRD2118330
Name MobiKwik

Headquarters Gurgaon

Origin Country India

Industry Digital Wallet, Fintech ABOUT


Founders Bipin Preet Singh, Upasana Taku and Chandan Joshi
THE
Founded

Revenue
2009

$39.98 million (Rs 302.25 in FY21)


COMPANY
Valuation $1 billion+ (October 2021)

Total Funding ~ $213.94 Mn (August 2022)

Parent Organization One MobiKwik Systems Private Limited


MOBIKWIK
FINANCIA
LS

Source: Economic Times(Reference)


INDUSTRY
SCENARIO

Source : Inc42.in
COMPETITIORS
Source : bokureport.com
ABOUT THE CASE

One of the worst data breach cases, important information of about 9.9 crore Mobikwik
users leaked online.

A cybersecurity researcher claims that the data of 3.5 million Mobiwik users has been sold
on the dark web.

The researcher claims that the sensitive information of 3.5 million users has been put on
the dark web for sale which included KYC details, addresses, phone numbers and others.

Some users have found their personal data on dark web links circulating on the Internet.
https://financesonline.com/
cybersecurity-statistics/
Impact of Data Breach

Damage to
Loss of Lack of trust Reliability
brand’s
income of customers loss
reputation
WHAT MOBIKWIK HAS DONE FOR ITS
USERS

NOTICE TO USERS PROVIDE REMEDIES BE ACCOUNTABLE ENABLING THIRD


TO USERS PARTY AUDITS
PORTER 5 FORCES MODEL
LOW

WHATSAPP
POCKETS
PAYMENTS

HIGH
Paytm

Blockchain HIGH
PHONE PE

HIGH

Credit or Debit Card Net Banking

Gift Vouchers
MEASURES TAKEN TO OVERCOME
DATA BREACH
FIRST PHASE MARKETING STRATEGY
09-NovKHATAM KARO ATM
16-NovBE A PART OF CASHLESS HEALTH CARE
23-NovMOBIKWIK WALLET RAISED TO RS 20000
27-NovMOBIKWIK LITE INTRODUCTION-1 MB APP
SECOND PHASE  

03-DecTRAINED PEOPLE FOR USING E-WALLET (NATIONAL DISABILITY DAY


09-DecDRIVE AT DELHI RAILWAY STATION
21-DecTIE UP WITH AMUL
24-DecTIE UP WITH PVR,BOOK MY SHOW ETC
APPROVAL FROM RBI TO SET UP A BHARAT BILL PAYMENT OPERATING
28-Dec UNIT
CONCLUSION

Section 43A of
Information
Rule 4 of IT Rule the Information
TOR browser’s Technology Act
2011[10] Technology Act
2000
2000 [9]
THANK
YOU

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