Digital Channel Campaigns

Campaign Overview & Pacing

Channel Optimization
Social Listening Insights

datorama
Campaign Overview & Pacing
A SlideSense capability use case that shows that how SlideSense can be used to restructure visual
representations quickly with ease.

Datorama version of analysis had repetitive KPI Blocks. SlideSense updates the layout to use simple
and intuitive visuals with automated insights.

Leveraging on Datorama data templates/ connectors, any output can be seamlessly connected to
data for updates.

Campaign Overview and Pacing use case revamp can be referred to in next slide..
Campaign Overview & Pacing Automated
Insight

With 17% of Planned Revenue At Risk for All Channels, Digital Channel in the Year 2020 has contributed positively
owing to focused campaigns

Editable Actual Planned

Chart
Revenue At Risk
Mn, $

Digital Revenue 5.1 M, 26% of Actual 19.3 M, 83% 23.8 M

Mn, $

Revenue Trended (Mn, $)

Planned
Editable
Chart 53% $ 4.53
3.5
Actual Fill Rate eCPM
3.0
Editable
2.5 Text
2.0

1.5
Action Plan: Placeholder

Take advice from Digital Campaign

1.0
team and devise strategy for other
0.5
channels
0.0
Jan-20 Feb-20 Mar-20Apr-20May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Campaign & Channel Optimization – Digital
A SlideSense capability use case that shows that how SlideSense can be used to replicate visual
representations with a better layout. Use of native PowerPoint charts/ objects allow quick
replication. Value adds of automated insights etc. are available by default.

Datorama version of analysis used similar visuals with some of them seemingly screenshots.
SlideSense updates the layout and uses native PowerPoint editable charts/ objects.

Campaign & Channel Optimization use case revamp can be referred to in next slide..
Campaign & Channel Optimization - Digital Automated
Insight

Digital Channel has achieved high Sales & Revenue shares owing to a very high ROI

Marketing Spends Advertising Sales Advertising Revenue

Total vs. Digital (Mn, $) Total vs. Digital (Mn, $) Digital Sales Goal Total vs. Digital (Mn, $) Digital Revenue Goal
17.3 95
5
80% 87%
o.8, Achieved 25, Achieved
1.7, 20% 26%
10%
Editable
Editable Text
Editable
Native Placeholder

Action Plan:
Chart
3 Charts 450%
400%
2.5
Average
350% Invest & Optimize more for
2 300%
ROI
1.5
250% Digital Channel
200%
1 150%
269 % 100%
0.5
50%
0 0%
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
FB Fans Visits
Social Listening Insights
A SlideSense capability use case that shows that how SlideSense can be used to create bots of slides
that can be used to reuse a slide template to show data for different entities given each entity
follows a similar data structure. A complex analysis that shows a lot of information in one view can
be transformed to show breakup of information in multiple simpler slides. Value adds of automated
insights etc. are available by default.

Datorama version of analysis used a complex arrangement of charts to show a lot of information in
one view. SlideSense updates the layout to formulate a bot that can be used to show data in
different simpler slides along with a summary. Users are allowed to navigate between slides using
click-throughs.

Social Listening Insights use case revamp can be referred to in next slide..
 Social Listening & Insights Automated
Insight

Twitter shows most promising Visits and Sales Conversions even with YouTube leading significantly in View and Sales
absolutes
Summary View
with Click-
throughs

Conversions
per

Visits
Conversion 1.6 1.5 0.6

Sales
Conversion
0.1 0.2 0.1

Conversions per FB Fans, Twitter Likes, YT Views

 Social Listening & Insights - Facebook Automated
Insight

Facebook fairs well in Visits Conversions but is relatively lagging in Sales Conversions

Fans vs. Visits (in Mn) Native Charts

6 taking data for
different entities
Visits 5
Conversion 1.6
4
3
2
1
0
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
FB Fans Visits
Fans vs. Sales ($) (in Mn)
6
Sales 5
Conversion
0.1
4
3
2
1
0
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
FB Fans Visits
Conversions per FB Fans, Twitter Likes, YT Views
 Social Listening & Insights - Twitter

Twitter shows most promising Visits and Sales Conversions

Likes vs. Visits (in Mn)

4.5
4
Visits
Conversion 1.5 3.5
3
2.5
2
1.5
1
0.5
0
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
FB Fans Visits
Likes vs. Sales ($) (in Mn)
5
4.5
Sales 4
Conversion
0.2 3.5
3
2.5
2
1.5
1
0.5
0
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
FB Fans Visits
Conversions per FB Fans, Twitter Likes, YT Views
 Social Listening & Insights – YouTube

YouTube is doing marginally well for both Visits and Sales Conversions

Views vs. Visits (in Mn)

14
Visits 12
Conversion 0.6 10
8
6
4
2
0
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
FB Fans Visits
Views vs. Sales ($) (in Mn)
15
Sales 13
Conversion
0.1 11
9
7
5
3
1
-1 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
FB Fans Visits
Conversions per FB Fans, Twitter Likes, YT Views