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Recalling McBride Report

Outcomes
• McBride Commission Report released in 185
recommended
• Self reliance and cultural identity
• International character of the media, their
structures, world-view and markets
• Globalization: Concentration of Media Ownership,
monopolization of markets and deciline in
diversity
• Emergence of the information society
The new world information
Commission Order (NWICO
• The four D’s
• Democratization
• Decolonization
• Demonopolization
• Development
Media imperialism
• Negative Impact of Western Media
• Lost of Identity- homogenization
• One way flow of media
• Widen the class Structure
• Profit Making through exploitation
• Reducing the diversity of content and
programming
• Greenwashing
Media Imperialism
• Mass Media and reception
• Agencies
• Consent
• Unequal distribution of power
• the west and the rest
• representation
• essentialism
• mechanism of globalization
What is globalization?

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