CENTRE FOR AGRI MANAGEMENT Submitted By:-

U T K A L U N I V E R S I T Y VA N I V I H A R
Choudhury Monalisa Swain (21)
P R E S E N TAT I O N O N C A S E S T U D Y Madhumita Mishra (33)
P R O B I O T E C H H O L D I N G S N I M B U S P V T. LT D . Pratik Mohapatra (40)
Siddhant Devta (59)
S U B M I T T E D TO : - D R . S A R I TA D A S Saurav Pati (65)
 About Probiotech Holding
• In 2000 Agarwal and Bagaria established Probiotech as a NIMBUS subsidiary to produce animal feed supplements such as
vitamins and minerals. It was founded by J.P AGARWAL in 2000. NIMBUS Holdings early business model centered on the
distribution of imported consumer goods in Nepal. Today, Probiotech sells animal feed to over 12,000 customers annually,
including an estimated 7,200 small-scale poultry producers. Its shareholders are the International Finance Corporation, the
Global Agriculture and Food Security Program (GAFSP), and the founders of NIMBUS. IFC investment 1.9million dollar.
• Vision
• Our products have been built with the vision to serve purity and goodness. We strive to be the best and most innovative
Agri-based and FMCG company in the country, providing high quality products to the community.
• Mission
• We aim to improve lives and health by setting high purity standards. The Company’s mission is to provide quality,
innovative, cost effective products, and services to the market through a commitment to excellence, a dedicated workforce,
and the adaptation of leading technologies.
 STRENGTHS
• Increases long-term local maize supply by facilitating uptake of climate-smart practices among maize farmers
• Builds maize farmers’ technical know-how through demo plots, text messaging, and a helpline Builds
distribution network with national reach
• Uses regional depots to distribute feed to dealers
• Trains dealers and sub-dealers and provides working capital finance
• Reaches small poultry producers through sub-dealers • Trains poultry producers through events, extension staff,
and dealer network • Employs women extensionists and veterinarians to train women poultry producers
• Facilitates poultry producers’ access to inputs on credit through dealer network
 WEAKNESSES
• 95% customers are small farmers with less than 2000 birds.
• Insufficient Volume i.e., as much as 50 percent in some years, incurring import duties and driving up
procurement costs.
• Low Quality i.e., Poor quality seeds along with challenges in soil fertility, irrigation, pest management
• Lack of access to grain storage facilities.
• Lack of proper technical knowledge leading to losses and high input costs.
• Low input quantity and quality of fodders.
• Lack of proper market linkages and storage facilities for the farmers.
• Limited access to fundings and support.
OPPORTUNITIES
• Bagaria discovered several inefficiencies in the domestic production of poultry feed that affected the
quality of chickens and ultimately the income of farmers.
• High quality feed is critical to producing quality poultry.
• The absence of strong distribution networks meant that many rural poultry producers were unable to
access high quality feed when they needed it and often used household food scraps and feed mixed by
local, informal feed providers.
• With no large corporate players in Nepal’s animal feed industry, organized feed companies contributed
only about 35 percent of all feed.
• About 95 percent of known broiler farms in Nepal have fewer than 2,000 chickens. Farms of this size
are becoming rare in India, where most producers manage 5,000-50,000 birds.
THREATS
• Contractual farming is not acceptable in producer growers
• Market liberalization (Hard, competitions)
• Lack of knowledge regarding animal disease and prevention among poultry, producers. Increasing cost
of production.
• Workforce difficult to find
• Lack of proper biosecurity in farming land
• Supply aggregations are after harvesting of maize.
• Demand of providing high quality raw materials.
SOLUTIONS
• Increasing Probiotech’s visibility among potential customers.
• Channels have enabled Probiotech to increase market penetration.
• Raise chicks and provide to sub-dealers for offtake
• Provide feed and chicks on credit
• Pay Probiotech balance owed on feed
• Facilitate Access to Finance and Markets
• Improve Technical Knowledge.
• Poultry Partnership with IFC and GAFSP with solutions
1-Improving the quality of poultry inputs.
2-Training poultry producers
3-Institutionalizing support services for poultry producers Probiotech established a farm extension unit and later
embedded it within the company