BUSINESS MODEL

• GO TO STRATEGY:
a) MARKET PRODUCT FIT: POTENTIAL CUSTOMERS, PROBLEMS CUSTOMERS
FACING,MOTIVATION FOR POTENTIAL CUSTOMERS
b) QUANTIFY YOUR VALUE PROPOSITION: PRODUCTS EFFECTIVENESS AND
EFFECIENCY
c) MARKET POSITIONING: POSITIONING-PREMIUM SEGMENT
d) PRICING STRATEGY:LUXURY PRODUCTS
e) DISTRIBUTION MODEL:3RD PARTY TIE UPS,WEBSITE
f) SUPPOURT SYSTEMS:CUSTOMER CARE DEPARTMENT
g) KPIS MEASURES: KEEPING CHECK ON SALES AND VALUE DERVIED TO
CUSTOMER
h) FEEDBACK LOOPS :CUSTOMER FEEDBACK
 MARKETING PLAN Marketing analysis:

1. Marketing size 40%

Dissonance-reducing buying behavior

Swot analysis: 2. Buying behavior

Premium quality product with effectiveness and

3. Taste & preference
Strength Weakness Opportunities Threats efficiency

Vulnerability to 4. Sales forecast This Year’s Annual Demand=1,85,000

Security Cost (Expensive) Diversification hackers

5. Fragmentation Clothing industry

Not meeting people’s Interest rates

Environment friendly Data challenges Applications 6. Economic
expectations environment
Inflation

Risk of complete Disposable income

Innovation Massive investments Wearable industry
failure 7. Barriers to entry
Brand loyalty
Economies of scale
Public interest Uncertainty Untapped Markets Lack of demand
8. Market share 20%
No taste and
Ease of use No road map R&D
preference  Athos
 Sensoria inc.
9. Competitors
 Catapult sports pvt ltd.
 Poikos
SALES CHANNEL
• RETAIL: ORGANIZATIONS OUTLETS
• ECOMMERCE:WEBSITE:(WWW.IB.COM)
• SALES OUTSOURCING:AMAZON

SALES CHANNEL DEVELOPMENT/MEDIA

USED FOR PROMOTION:
• PPC:PAY PUBLISHER EVERYTIME(GOOGLE AD WORDS,YAHOO SEARCH)
• SMM:USING PLATFORMS SUCH AS FACEBOOK,TINDER,INSTAGRAM
• SPONSORSHIPS:TRADE FEST
• POS TERMINALS:ADVERTISMENTS IN STREETS AND SUBWAYS
Advertising mix used and money spent on each

• PPC: 20,00,000
• Social media: 10,00,000
• Sponsorships: 40,00,000
• Pos terminals: 30,00,000
MAN POWER PLANNING
Employee numbers 27

 Communication
 Computer skills

Skills
 Customer service ✃ CURRENT HUMAN RESOURCE
 Interpersonal skills
 Leadership
 Management skills ✃ Forecast future HR requirements: forecast of future HR

Bachelor’s Degree/Diploma + Masters (Basics keeps

requirements will be around 400
on changing with different departments)
IT professionals ✃ HR GAPS:LACKING IN IT SKILLS
Finance experts
R & D experts
Qualifications H R department ✃ BUDGET:3CR
Production
Marketing department
Skilled labors
Semi-skilled labors
 
✃ ORGANIZATIONS STRUCTURE:
Experience 5+ years
Age 30 -55 years  CENTRALIZATION
Performance ratings 3.5 to 4.8/5
Compensations Changes from department to department
 FUNCTIONAL STRUCTURE