CONCEPT/BRIEF BUSINESS OVERVIEW:

1)Whose/what problem is it solving?

•People of different age groups can wear our product.
•It’sa one of its kind clothing that monitors the wearer’s physical condition as
well internal body condition.
•More useful for patients/health care.

2)What is the need that it is addressing?

•Smartclothing is where technology meets which results in a conductive textile
and advanced and reliable analytic systems.
•It addresses needs like checking and monitoring health.
•It pushes people to focus more on their health.

3)Why is it important and what value it adds?

•One of the biggest features of smart clothing (IB product ) is that you increase
the area being monitored the richer the biometric data recorded can become.
•It
goes beyond motion and heart rate tracking which the fitness band provides
and is being able to add data on aspects like respiration rate.
4)Product/service specifation-
•Smart clothing help people prevent heart failure, manage diabetes, relax their
muscles, and improve their overall quality of life.
•It
has nano-components, it can be washed as a normal clothing by hands
and/or machines.

5)Technology-
•Contains nano-fibre technology which can sense the movements of our body.
•Measures EMG, EEG, EDA.
•Sensors fitted in our clothes can monitor heart rate of the user.

6)USP/Competitive advantage-
•Competitive advantage is the innovative ideas of inserting technologies in
clothes.
•USP of
the smart clothing is high quality and tech equipped clothes for men,
women and kids.