TEM_MIDTERMS (Use infographic; 5-10 mins)

MARKETING MIX

1. Value Proposition – what need does the product/service satisfy; how different is it from
existing competitors?
 Health monitoring: Health smart watches provide users with the ability to monitor
various aspects of their health, including heart rate, blood pressure, sleep patterns,
and more. This satisfies the need for users to have a better understanding of their
health and wellbeing.
 Fitness tracking: Health smart watches allow users to track their fitness progress,
including steps taken, distance traveled, and calories burned. This satisfies the
need for users to achieve their fitness goals and maintain an active lifestyle.
 Convenience: Health smart watches are designed to be worn all day, making them
convenient for users who want to stay connected and track their health and fitness
throughout the day. This satisfies the need for users to have a device that is easy
to use and can be integrated into their daily routines.
 Connectivity: Health smart watches can be connected to other devices, including
smartphones and tablets, allowing users to stay connected even when they are on
the go. This satisfies the need for users to stay connected and access information
quickly and easily.
 Personalization: Health smart watches offer customizable features that allow users
to tailor their experience to their specific needs and preferences. This satisfies the
need for users to have a device that is tailored to their unique requirements.

Overall, the health smart watch satisfies the need for users to monitor their health
and fitness, achieve their goals, stay connected, and have a device that is convenient
and personalized to their needs.

How is it different from its competitors?

 Health and fitness tracking: Health smart watches typically offer a wider range of
health and fitness tracking features than their competitors, including heart rate
 monitoring, pulse oxygen levels, sleep tracking, and other advanced features that
provide a comprehensive view of a user's health and fitness. Aside from the
features that it gives, you might be wondering how is it different? Well for OX
Health Watch it gives a feature that the users will be in need on a daily basis.
Which are the INTERVENTIONS. A list on what you should do on those results
that were given by your health watch.
 Medical-grade sensors: Some health smart watches are equipped with medical-
grade sensors that provide highly accurate readings, making them suitable for
medical use cases and more reliable than other types of wearable devices.
 Integration: Health smart watches integrate with smartphones and other devices,
providing a seamless experience and allowing users to stay connected even while
on the go.
 Style and design: Health smart watches are designed to be stylish and fashionable,
with a range of colors, materials, and styles to choose from. This makes them
versatile and appealing to a wide range of users.

Overall, health smart watches differentiate themselves from their competitors by

offering advanced health and fitness tracking features, medical-grade sensors,
customization options, seamless integration, and stylish design. By emphasizing these
key benefits, health smart watch brands can appeal to a wider range of consumers
and stand out from their competitors in the crowded wearable device market.

2. Target Mix – for whom is the product / service?

 OX Health Watch are created for individuals who are interested in monitoring
and improving their physical health and fitness. They are also useful for
individuals with medical conditions that require constant monitoring, such as
heart disease or diabetes.
Some specific target markets for health smart watches could include:
1. Fitness enthusiasts: Health smart watches are ideal for fitness enthusiasts who
want to track their workouts, monitor their progress, and achieve their fitness
goals.
 2. Health-conscious consumers: Health smart watches are also suitable for
health-conscious consumers who want to monitor their vital signs, track their
sleep patterns, and manage their stress levels.
3. Active individuals: Health smart watches are designed to be worn all day,
making them perfect for active individuals who want to stay connected and
track their activity levels throughout the day.
4. Elderly population: Health smart watches with health monitoring features can
be especially useful for elderly individuals who want to monitor their health
and stay connected with their loved ones.
5. Tech-savvy consumers: Health smart watches are designed with advanced
technology and can integrate with other devices, making them appealing to
tech-savvy consumers who want the latest gadgets.

Overall, OX Health Watch are produced for anyone who wants to improve their health and
fitness and take control of their wellbeing. With their advanced features, ease of use, and
stylish design, health smart watches are becoming increasingly popular among a wide range
of consumers.

3. Marketing Mix
a. Product Strategy – unique selling proposition; usage / functionality; for tangible
product: packaging, label, brand, size
 Health and Fitness Tracking: Health smart watches offer a wide range of health
and fitness tracking features, including heart rate monitoring, activity tracking,
sleep tracking, and more. This helps users to monitor their health and fitness
levels and achieve their goals.
 Convenience: Health smart watches are easy to wear and use, with intuitive
interfaces and simple navigation. They can be worn all day and offer real-time
updates on health and fitness data.
 Customization: Health smart watches offer customizable features that allow users
to tailor their experience to their specific needs and preferences. This includes
custom watch faces, fitness goals, and notifications.
  Integration: Health watches integrate with smartphones and other devices,
providing a seamless experience and allowing users to stay connected even while
on the go.
 Style: Health smart watches are designed to be stylish and fashionable, with a
range of colors, materials, and styles to choose from. They can be worn as a
fashion accessory, making them versatile and appealing to a wide range of users.

Overall, the selling proposition for a health smart watch is its ability to help users track
their health and fitness, provide convenience, customization, integration with other
devices, and style. By emphasizing these key benefits, health smart watch brands can
differentiate themselves from their competitors and appeal to a wider range of
consumers.

b. Pricing Strategy – at how much will you offer the product / service in the
market; what were the considerations in this pricing decision.
Our OX Health Watch is only 55,000 pesos. You might be asking why was it priced
like this. We had 7 considerations on our pricing decision.

First, MARKET RESEARCH

- Before we even considered assigning a price to our product, we had a thorough
understanding of the market they belong to. How comparable items are priced and
how well they sell at that pricing are key pieces of information that helped us
determine where our firm belongs in the market as a whole.

Value

In addition to knowing the current price consumers pay for things similar to ours, we
also understood how they value these products.
 Price of goods

No one should establish the price of a product without knowing how much it will cost
to manufacture. Whether we require social media algorithms for our marketing
business, these will be regular expenses, and without them our supply chain would
fail. We combined the market knowledge we’ve gathered with our production costs to
determine how much profit you can realistically make per unit.

Labor

Labor is another significant manufacturing cost that must be accounted for when
setting prices. Labor is a fixed cost that will affect your total overhead and increase
your production costs, especially for service organizations.

Distribution

Distribution is another significant cost that no business owner can overlook.

Shipping, drivers, and other means of conveying our product to its destination are
fixed costs that must always be accounted for in the total production cost.

Scale efficiencies

In addition to determining our current manufacturing costs when choosing prices, we

also considered the future. How will our costs vary as our business expands? Will we
require additional plants or offices? How can we account for expenditures in our plan,
especially if we’re just getting started?

c. Place Strategy – how will the product / service be made available / accessible
d. Promotion Strategy – what is your promotion objective? (Awareness, Education,
Persuasion) What medium will you use to promote? (Social Media, TV)
Promotion Objective:
 Awareness: One of the main objectives of promotion is to create awareness about
the health smart watch brand and its features. This can be done through
advertising, content marketing, and social media campaigns.
 Education: Another objective of promotion is to educate consumers on the
benefits of using a health smart watch for tracking their health and fitness goals.
This can be achieved through educational content, tutorials, and product demos.
 Differentiation: Health smart watches are becoming increasingly competitive, and
one of the objectives of promotion is to differentiate the brand from its
competitors by highlighting its unique features and benefits.
 Purchase intent: The ultimate objective of promotion is to drive purchase intent
and encourage consumers to buy the product. This can be achieved through
promotional offers, discounts, and limited-time deals.
 Brand loyalty: Another objective of promotion is to build brand loyalty and
encourage customers to become repeat buyers. This can be achieved through
personalized marketing campaigns, customer loyalty programs, and excellent
customer service.
 Market share: Finally, an important objective of promotion is to increase the
brand's market share by gaining new customers and retaining existing ones. This
can be achieved through targeted advertising campaigns and building strong
relationships with customers.

Overall, the promotion objectives for health smart watches should focus on building
brand awareness, educating consumers, differentiating the brand from competitors,
increasing purchase intent, building brand loyalty, and gaining market share.
Mediums:

 Social Media Advertising: Use targeted advertising on social media platforms like
Facebook, Instagram, and Twitter to reach potential customers.
 Influencer Marketing: Partner with health and fitness influencers to promote your
product and showcase its features and benefits.
 Content Marketing: Create valuable content like blog posts, videos, and
infographics that educate people on the benefits of using health smart watches and
how they can improve their health and wellness.
 Email Marketing: Build an email list and send regular newsletters and
promotional emails to keep potential customers informed about new features,
updates, and special offers.
 Event Sponsorship: Sponsor health and fitness events and trade shows to
showcase your product and reach a wider audience.
 Search Engine Optimization: Optimize your website and product pages for search
engines to increase your visibility and attract more organic traffic.
 Customer referrals: Encourage your satisfied customers to refer their friends and
family to your product by offering referral discounts or other incentives.