Segmentation,

Targeting and
positioning
Take any product of your choice and suggest segmentation , Targeting
and positioning strategy for the same.

 Barjesh Islam
 B.Com (H)
 1022050
 SEGMENTING
TARGETING
POSITIONING
Certainly! Let's consider a hypothetical product: a "Smart
Wellness Mirror."
Product Overview:
• The Smart Wellness Mirror is a high-tech mirror equipped with
sensors and smart technology. It has features such as a built-in
health tracker, personalized fitness recommendations, skincare
analysis, virtual styling assistance, and real-time weather updates.
Segmentation Strategy:

Demographic Segmentation:
• Targeting individuals in the age group of 25-45.

• Income level: Middle to high-income earners.

• Urban dwellers with a tech-savvy lifestyle.

Psychographic Segmentation:
• Health-conscious individuals who prioritize fitness and wellness.

• Tech enthusiasts who enjoy integrating smart technology into their daily
routines.

• Fashion-conscious consumers interested in personal styling.

 Behavioural Segmentation:

• Fitness enthusiasts looking for personalized workout guidance.

• Individuals who prioritize skincare and beauty routines.

• Consumers seeking smart home solutions for convenience.

Targeting Strategy:
Considering the segmentation, the primary target
audience is young to middle-aged urban professionals
with a focus on health, wellness, and technology. The
secondary target includes those interested in fashion and
grooming.
Positioning Strategy:
 The Smart Wellness Mirror will position itself as an all-in-one solution for a
modern, healthy lifestyle. Key positioning elements include:

 Health and Fitness:

• Emphasize the built-in health tracker and personalized fitness
recommendations.
• Position the mirror as a fitness companion providing real-time feedback and
progress tracking.

 Personalized Grooming and Style:

• Highlight the skincare analysis and virtual styling assistance features.
• Position the mirror as a beauty and style advisor, helping users look and feel
their best.
 Smart Home Integration:
• Emphasize connectivity with other smart home devices.
• Position the mirror as a central hub for smart living, providing
weather updates and syncing with other IoT devices.

 Tech Innovation:
• Position the mirror as a cutting-edge tech product for the modern
lifestyle.
• Emphasize continuous updates and potential for future
enhancements through software updates.
Conclusion:
 The Smart Wellness Mirror targets a niche market of tech-savvy, health-
conscious individuals by offering a unique blend of fitness tracking, beauty
analysis, and smart home integration. The positioning strategy focuses on
the product's multifunctionality and innovation, aiming to establish it as
an essential part of a modern, connected lifestyle.
THANK YOU !
 Barjesh Islam
 1022050