Professional Documents
Culture Documents
● Psychographics: Social outgoing people, prefers to be on time with comfortable and convenient
travel in one go. Also serves retired personnel and people with physical disabilities who are
looking to increase their mobility yet also want price efficiency and convenience.
b) Consumer Persona
Pain Points:
<Photo> Traffic,
Place: Delhi convenience,Ava
Profession: Digital ilability, Surge
Marketing Manager pricing
Preferred Mode of
Transport: Cab
Task 2: Competition
Task 2
a) Identify top competitors of Uber in the assigned market
● Ola
● Indrive
● Cab-e-Rider
● City Flo
● Blusmart.
● Shuttl,
● ZipGo
● Chalo.
b) Identify the target market for each competitor brand
Strengths Weaknesses
• Surge Pricing
• Availibility in Peak
• Availability
S W
Traffic
• Convenience
• .Cancellations due to
• Pocket friendly
distance and online
payments
Opportunities Threats
• Tier 3 , 4 cities
O T • Electric cab
• Electric options • Local cabs
• International locations • Cheaper options
Task 3: Choosing Digital Marketing Channels
Task
Task3a.Choose
3 the digital marketing channels you want to use. Define the social
media channels separately
Choose the digital marketing channels that you want to use (at
least 6), identify the objective for each one of them and then
specify the reason you have chosen this channel mix.
2. banner Clicks
3.
4.
5.
6.
d).Create a content calendar for the campaign - pre launch, launch and post
launch
1.
2.
Task 5: Video Submission
Task 5
Record a 1-1.5 minute video of you presenting a summary of the project. Make sure
you include the following points in your video.
Upload the video in an MP4 format. Upload the video on your Google Drive and do not
forget to give access to "Anyone With This Link"
Video URL :
16