University of Sydney- Event Insights

(Africa & Central Asia)

17th October 2021

Report by:
Event Stats
 Event Funnel

Leads
545 (Total number of registrations)

Visitors
394(Total number of people visiting the event)
En
ga
ge 209 (Total number of people getting engaged during the event)
d
 Marketing Source of Leads

USYD Website IDP Advertising

IDP Newsletter
3% 1%
8%
Organic-
City-
Website
0% Lead Source No. of Leads %age of Leads
Organic-
Main- IDP Advertising 5 0.92%
Website
14% IDP Newsletter 41 7.52%

Organic-City-Website 2 0.37%

Organic-Main-Website 77 14.13%

USYD Email 405 74.31%

USYD Website 15 2.75%

USYD Email
74%
 New Student Acquisition
Post Event
Event Day 1 1%
2% Week 1 Week 2
0% 0% Duration No. of Leads %age of Leads

Week 1
Week 6 (09 Sept 2021 to 15 Sept 2021) 1 0.17%
6%
Week 2
2 0.34%
Week 5 (16 Sept 2021 to 22 Sept 2021)
20%
Week 3
(23 Sept 2021 to 29 Sept 2021) 286 48.07%

Week 4
(29 Sept 2021 to 05 Oct 2021) 139 23.36%

Week 5
120 20.17%
(06 Oct 2021 to 12 Oct 2021)
Week 6
34 5.71%
(13 Oct 2021 to 16 Oct 2021)
Event Day 1 10 1.68%
(17 Oct 2021)
Post Event
Week 3 3 0.50%
(18 Oct 2021 to 24 Oct 2021)
48%
Week 4
23%
Daily Lead Count
Pre-Event Appointments
 Faculty Wise Appointment
Booked

Faculty of Faculty of Appointment Booked No. of Leads %age of Leads

Medicine, Arts and
Nursing Social Sci-
and Health ences
Science & Faculty of Faculty of Arts and Social
Faculty of Education Sciences Faculty of Education and
Science and Social Social Work, Sydney School of 51 28.98%
44% Work, Architecture, Design and
Sydney
School of Planning
Architec-
ture, De- The University of Sydney
sign and
Planning
Business School and Sydney Law 43 24.43%
29% School

Faculty of Engineering & 5 2.84%

Computer Science

Faculty of Medicine, Nursing and

Health Science & Faculty of 77 43.75%
The Uni- Science
versity of
Sydney
Business
School and
Faculty of Engineering & Sydney
Computer Science Law School
3% 24%
 What students
were looking for?
 Study Level of Interest

Under-
Research graduate
14% 35%

Study Level of Interest No. of Leads %age of Leads

Undergraduate 164 34.67%

Postgraduate 245 51.80%

Research 64 13.53%

Postgrad-
uate
52%
 Subject of Interest
Music Arts and Social Sciences Subject of Interest No. of Leads %age of Leads
Science 0% 10%
13% Economics Arts and Social Sciences 47 9.87%
4%
Architec-
ture, De- Economics 18 3.78%
sign and
Planning Architecture, Design and Planning 26 5.46%
Medicine 5%
and Health
20% Business 59 12.39%

Education & Social work 30 6.30%

Engineering & Computer Science 116 24.37%

Business
12%
Law 22 4.62%

Medicine and Health 95 19.96%

Law
5% Education Science 61 12.82%
& Social
work Music 2 0.42%
Engineering & Computer 6%
Science
24%
Students Profile
 Current Qualification
High
PhD School
2% 29%

Master
28%

Current Qualification No. of Leads %age of Leads

High School 136 28.63%

Bachelors 199 41.89%

Master 132 27.79%

PhD 8 1.68%

Bachelors
42%
During Event Stats
 Marketing Sources of
Engaged Visitors
IDP Newsletter
USYD Website IDP Advertising 5%
2% 1%

Organic-City-Website
0%
Organic-
Main- Engaged Lead Source No. of Leads %age of Leads
Website
6% IDP Advertising 2 0.96%

IDP Newsletter 10 4.78%

Organic-City-Website 1 0.48%

Organic-Main-Website 12 5.74%

USYD Email 179 85.65%

USYD Website 5 2.39%

USYD Email
86%
 Marketing Channel Detailed
Report

Engaged Lead Source Total Leads Engaged Visitors

IDP Advertising 5 2

IDP Newsletter 41 10

Organic-City-Website 2 1

Organic-Main-Website 77 12

USYD Email 405 179

USYD Website 15 5

Total 1251 209

 Student Engagement Report
Brochure Download
7%

Send
Inquiry
4%
Engagement No. of Leads %age of Leads

Brochure Download 25 7.31%

Detail Page
Review
42% Send Inquiry 15 4.39%

Video Call 158 46.20%

Detail Page Review 144 42.11%

Video Call
46%
 Faculty MIS

Visitor Brochure Enquiry Detail Page

# University Name Video
Count Download Received Review
Faculty of Arts and Social Sciences Faculty of Education
1 and Social Work, Sydney School of Architecture, Design 59 9 5 33 37
and Planning

2 Faculty of Engineering & Computer Science 58 7 2 39 29

Faculty of Medicine, Nursing and Health Science & Faculty

3 90 7 5 59 50
of Science
The University of Sydney Business School and Sydney Law
4 School 45 2 3 27 27

Total 252 25 15 158 143

Thank You