General Model of a human

as an Information processor
General Model of a human as an
Information processor
A manager or a decision maker uses his sensory receptors,
normally eyes and ears, to pick up information and transmit
them to brain for processing and storage. The result of this
processing will be a response which may be a decision, and
action or at least recognition of the event for future use.  Hence,
a manager can be said to be an information processor.
While processing the information for a managerial response,
the manager also uses accumulated knowledge from memory.
The capacity of a manager to accept and process inputs to
produce output is variable and limited. That is why it is
observed that all the managers of the same level do not accept
or absorb all the inputs which the information may provide.
The limitation arises sometimes on account of the
information overload which is external to the manager.
This is a case of too much or extra information
creating a problem for the user of the information to
sort out the relevant from the irrelevant or the
appropriate from the inappropriate. The manager in
such a situation adopts the method of filtering the
information.
Filtering is a process whereby a manager selectively
accepts that much input, which his mental ability can
manage to process.
The filtering process blocks the unwanted or the
inconsistent data or the data which does not match
the frame of reference. An inexperienced manager or a
less knowledgeable manager through filtering may
omit data, distort data responses and, therefore, may
draw incorrect inferences.