JAMIA HAMDARD

SCHOOL OF MANAGEMENT AND BUSINESS STUDIES

DEPARTMENT OF HEALTHCARE AND PHARMACEUTICAL
MANAGEMENT (2021-23)
For the partial fullfillment of the syllabus of Business
Communication (MPM-12),

A PRESENTATION ON AIDA COMMUNICATION

MODEL OF BIOCON NEUTRACEUTICAL
PRODUCT

Presented to - Arshiya Farooqui Mam

Presented by - Shumaila Arfin
  BIOCON
About Biocon
 Biocon Limited is an Indian
Neutraceutical product biopharmaceutical company that is
based in Bangalore, India founded
by Kiran Mazumdar-Shaw in 1978.
 The company manufactures generic
active pharmaceutical ingredients
(APIs)
 Now, Biocon has also started to
manufacture a neutraceutical product
namely BIOCON zENERGY

 Neutraceutical Product
 Defined as any substance that is a
food or part of a food which
provides medical or health
benefits, including the prevention
and treatment of disease.
  AIDA COMMUNICATION MODEL
 It is a communication model as it's identifying to
companies, how and when to communicate during
each of the stages that an individual goes through
during the process of purchasing a product or
service
.
 The AIDA model is an acronym - it stands for
attention, interest, desire and action.
 The AIDA model was developed by the American
businessman, E. St. Elmo Lewis, in 1898.
 A- ATTENTION/
AWARENESS Advertising
The first step in marketing or Methods
advertising is to consider how to
attract the attention of
consumers.
1. Introduction of Product
2. By celebrity
3. By Posters

 In pharmacy store
 In supermarket
4. Collaboration with other sectors

Fitness Industry

Hospital Industry
5. Creating website

HOME ABOUT FEATURES MENU BLOG CONTACT

 Instagram
Facebook
bioconzenergy
6. BY
SOCIAL
MEDIA with BIOCON zENERGY
START IT UP
PLATFORMS Lead ur life in a healthy way
Business account

@bioconzenergy
I- INTEREST Price - Buy 2 get 25% off .

To generate interest in the Free items - Shaker free

product. This is done by
promoting product features and Discount - Buying in
clearly stating the benefit the bundles
product has to offer.
 Tagline  Blog post
Posting reagularly about products on
every social website

 Email marketing

Sending emails on a regular basis to the

customer

.
 D - DESIRE
The customer receive information about why they should buy the product

1. Unique feature of the product:-

Health benefits, including disease treatment or
prevention.

2. Different products for different category :-

We have 3 products particularly for old age
people, adult women, adult men.
3. Customised product:
5.

We are a global biopharmaceutical company with the belief

that everyone, everywhere deserves access to affordable
quality medicines.
A- ACTION
 The customer will purchase the
product.
 Providing different payment
options.
 Such as through credit card, debit
card, cash on delivery, different
payment app in online purchasing.
 In offline purchasing payment by
cash, also all card should be
accepted.
 STEPS IN PURCHASING THE PRODUCT
vISIT WEBSITE

Go To PuRRRRrchase Menu

SELECT PRRroduct

Choose Payment options

CLICk To confffffffffffffffffFirm
THANK YOU