CONSUMER HEALTH:

PROPAGANDA TECHNIQUES
GRADE VI
(FOURTH QUARTER)
 Identifies the common propaganda
Competency/Skill techniques used in advertising

At the end of the session, the teacher-

Learning Objectives participants shall have:

1.Understanding on consumer health

2.Created an advertisement of a certain
product using identified propaganda
techniques.
3.Remembered the modified DECIDE model
before selecting or purchasing a product.

1.Kto12 Curriculum Guide s., Dec.2013

References 2.www.google.com
3.www.youtube.com
CONSUMER HEALTH
What is consumer health?
It refers to the
decisions you make
about the purchase of
product and use of
health information and
services that will have
direct effect on your
health.
What is consumer health?

Health information
is the data and
facts you got from
media and people
including the
professionals and
agencies.
TESTIMONIAL
person's written or spoken statement
extolling the virtue of a product.
A famous person recommends a product
REWARD PROPAGANDA
is propaganda that gives a reward. This will
make the customers more interested
because of the reward.
BANDWAGON PROPAGANDA
refers to campaigns that attempt to
convince individual consumers to purchase a
product or service based on the idea that
many others are purchasing it, making it
tempting for the individual to do so as well
too.
SCIENTIFIC PROPAGANDA

Uses tests, statistics, and scientific-sounding

words to convince.
EMOTIONAL APPEAL PROPAGANDA
Appears to the emotions people share, such
as fear, anger, pity, etc.

Suggests that a person or product will

protect you against something unpleasant or
dangerous
FALSE IMAGE PROPAGANDA
convinces consumers to use a product that
gives off a certain image ex: you will have
perfect flawless skin if you use proactive.
HUMOR APPEAL PROPAGANDA
D – etermine the essential
product to purchase
E – xplore the alternatives
C – onsider the consequences
of each option
I – dentify the factors that
you consider important
D – ecide what you buy
E – valuate your decision