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QUALITATIVE vs.

QUANTITATIVE
RESEARCH
Short Recall…

Tell us what you had learned from the previous


lesson.
TELL THE DIFFERENCE
QUALITATIVE RESEARCH
Requires non-numerical data, which means that the research uses words
rather than numbers to express the results, the inquiry, or investigation about
people’s thoughts, beliefs, feelings, views, and lifestyles regarding the object
of the study.
QUANTITATIVE RESEARCH
Involves measurement of data, thus, it presents research findings referring
to the number or frequency of something in numerical forms.
Classify the following researches as
QUALITATIVE or QUANTITATIVE.
Masbateño’s Reaction to Marcos’ Burial

QUALITATIVE
The data being sought (opinion of Masbateños) requires words.
Classify the following researches as
QUALITATIVE or QUANTITATIVE.
Difference in Mathematical Intelligence Between ABM
and GAS Students

QUANTITATIVE
“Difference” indicates numerical (statistical) data.
Classify the following researches as
QUALITATIVE or QUANTITATIVE.
Marketability of Buko Juice in MNCHS Annex Campus

QUANTITATIVE
Marketability (probably referring to how many product will be
sold) requires numbers.
Classify the following researches as
QUALITATIVE or QUANTITATIVE.
Reasons Behind Tardiness of Employees

QUALITATIVE
The topic is more on understanding (or exploring) about the
tardiness of employees. The topic involves human behavior.
TRUE or FALSE.
1. Quantitative research requires numbers as a unit of data.
2. Qualitative research requires small and randomized sample.
3. Quantitative research aims to understand and interpret social
interactions.
4. Qualitative research is a subjective type of research.
5. Quantitative research leads to a statistical report with correlations or
comparison of means.
Classify the following research as qualitative and
quantitative.

6. The Effect of Amount of Sunlight on Plant’s Growth


7. The Opinion of Males and Females on Gender and Development
(GAD)
8. Costumer’s Satisfaction on Jolibee’s Services
9. Experiences of Persons Undergoing Home Quarantine
10. The Effect of Implementation of NDEP on the Frequency of Drug-
Related Cases

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