Generalizable

D e d u c ti v e t i v e I n d u c t iv e
Obje Ob s c
Narrative Unstructured e r v a ti o n
Be h T a b S tatistica
a v io l e s a n d c h a r ts l
r n t i o n
Small sa t e r v e
b l e m p l e I n
a s u r a t a l
M e i m e n Text-based
p e r ti v e
Ex u p S u b j e c
gr o
 Quantitative Qualitative

Measurable Behavior
Statistical Narrative
Objective Text-based
Intervention Unstructured observation
Experimental Inductive
Group Subjective
Table and Charts Small Sample
Deductive
Generalizable
 Practical Research II

Quantitative Research
CHARACTERISTICS, STRENGTHS, WEAKNESS AND KINDS
OF QUANTITATIVE RESEARCH
Qualitative VS Quantitative
Qualitative research requires non-numerical data, which means
that the research uses words rather than numbers. (textual)

Quantitative research involves measurement of data.

(numerical)
Qualitative VS Quantitative

01 02 03
Introduction Problem & solution Market opportunity

04 05 06
Product demo Team & timeline Financial & metrics
What is Quantitative
Research.?
- a research uses scientifically
collected and statistically
analyzed data to investigate
observable phenomena.
PHENOMENO
N
- is any existing or observable
fact or situation that we want
to unearth further or
understand.
 Quantitative Research
Numerical data are generally easier to collect than descriptions or phrases
used in qualitative research
Like
:student’s grades in different percentage of consumers who
prefer the color blue for soap
average daily Covid-19 patient
subject number of hours of recovery per region
engagement in social packaging
media platforms of teens
“Determining which brand of canned sardines is
the best choice for consumers”

1= tastes very 2 = satisfactory 3 = undesirable

good
 Characteristics of Quantitative Research

1. Large Sample
Size obtain
To more
meaningful statistical
result, the data must come
from a large sample size.
2. Objective
Data gathering and
analysis of results are
done accurately,
objectively, and are
unaffected by the
researcher’s intuition and
personal guesses.
3. Visual Result Presentation
Data is numerical, which makes
presentation through graphs,
charts, and tables possible and for
better conveyance and
interpretation.
4. Faster Data Analysis
Uses of a statistical tools give way
for a less time-consuming data
analysis.
5. Generalized Data
Data taken from a sample can be
applied to the population if
sampling is done accordingly, i.e.,
sufficient size and random samples
were taken.
6. Fast Data Collection
Depending on the type of data
needed, collection can be quick
and easy. Quantitative research
uses standardized research
instruments that allow the
researcher to collect data from a
large sample size efficiently
7. Reliable Data
Depending on the type of data
needed, collection can be quick
and easy. Quantitative research
uses standardized research
instruments that allow the
researcher to collect data from a
large sample size efficiently
7. Replication
The Quantitative method
can be repeated to verify
findings enhancing its
validity, free from false or
immature conclusions.
 Strengths of Quantitative Research
1. Quantitative research can be replicated or repeated.
2. Findings are generalizable to the population.
3. Conclusive establishment of cause and effect
4. Numerical and quantifiable data can be used to predict outcomes
5. Fast and easy data analysis using statistical software.
6. Fast and easy data gathering
7. Very objective
8. Validity and reliability can be established
 Weaknesses of Quantitative Research
1. It lacks the necessary data to explore a problem or concept in depth.
2. It does not provide comprehensive explanation of human
experiences.
3. Some information cannot be described by numerical data such as
feelings, and beliefs.
4. The research design is rigid and not very flexible.
5. The participants are limited to choose only from the given responses.
6. The respondents may tend to provide inaccurate responses.
7. A Large sample size makes data collection more costly.
Kinds of Quantitative Research

Descriptive design is used to describe a particular phenomenon by observing it as it

occurs in nature. There is no experimental manipulation and the researcher does not
start with a hypothesis. The goal of descriptive research is only to describe the person
or object of the study.

Example:
The determination of the different kinds of physical activities and how often high
school students do it during the quarantine period.
Kinds of Quantitative Research

The correlational design identifies the relationship between variables. Data is

collected by observation since it does not consider the cause and effect.

Example:

The relationship between the amount of physical activity done and student
academic achievement.
Types of Correlational Design
Positive Correlation exist when, as one variable increases (or decreases), the
other variable also increase (or decrease)

Example:
Family Income and Daily Allowance
Types of Correlational Design
Negative Correlation is the opposite of a positive; two variables are negatively correlated when,
as the value of one variable increases, the value of the other decreases (and vice versa)

Example:
Age of a car and price of the car.
Types of Correlational Design
No Correlation A change in one variable not necessarily see a difference in the other variable.

Example:
Number of spent in studying and height of
students
Kinds of Quantitative Research

Ex post facto design is used to investigate a possible relationship between previous

events and present conditions. The term “Ex post facto”, means after the fact, looks at
the possible causes of an already occurring phenomenon. Just like the first two, there
is no experimental manipulation in this design.

Example:
How does the parent’s academic achievement affect the children obesity?
Non Experimental Designs of Quantitative
Research
Descriptive – describe variables

Correlational Design – Identify the relationship between variables

Ex post facto – investigate the relationship between past events to the current
events.
Kinds of Quantitative Research
A quasi-experimental design is used to establish the cause and effect relationship of
variables. Although it resembles the experimental design, the quasi-experimental has
lesser validity due to the absence of random selection and assignment of subjects.
Here, the independent variable is identified but not manipulated. The researcher does
not modify preexisting groups of subjects. The group exposed to treatment
(experimental) is compared to the group unexposed to treatment (control):

Example:

Video-Based Teaching on Students’ Academic Performance in Practical Research

2
Kinds of Quantitative Research
True-Experimental design like quasi- experimental is used to establish the cause
and effect relationship of two or more variables. This design provides a more
conclusive result because it uses random assignment of subjects and experimental
manipulations.

Example:

A comparison of the effects of various blended learning to the reading

comprehension of elementary pupils.
Group Activity
1. The relationship between playing online games and the grade-point Average
Importance of Quantitative
Research Across Fields
Why do people conduct research?
1. Knowledge Production
> Produce Knowledge
> To discover relatively new knowledge for
whatever important purpose it may serve
Why do people conduct research?
2. To find solutions to a problem
> Desires some answers to the problems we
encounter in our daily lives
> To develop, improve, or enhance ways of
doing things.
Why do people conduct research?
3. Human Convenience
> Research is done to make the lives of
human beings easier
> Humans crave convenience, by allowing
us to spend our time on what we find
meaningful, like hobbies, personal goals, or
people.
Why do people conduct research?

4. Research Precedes Progress

> Progress will never happen without
research. Whatever development we have
today this is all because of research
Why do people conduct research?

5. Make the world better

 QUANTITATIVE RESEARCH & ABM
> Researches can help design a new product or
service, figuring out what is needed and ensure
the development of product is highly targeted
towards demand.
Contribution/Application Example

>Device marketing strategies Effectiveness of Facebook

>Improve marketability ads on sales.
 QUANTITATIVE RESEARCH IN
EDUCATION
> In deductive type of research senior high
school students develop critical thinking
capability and effective analytical, research, and
communication skills that are globally sought
after and incredibly beneficial. Research
enhances both reading and writing.
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