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  • Ricardo Semler

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    Niharika
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    Ricardo Semler took over his family's company Semco and revolutionized its leadership style. He empowered employees, created a collaborative environment, and trusted employees. This included emphasizing work-life balance. He shifted from an autocratic style with rigid controls to a more democratic and flexible approach that took risks and thought outside the box. His new style gave ownership to all employees through initiatives like profit sharing and job rotation.

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    RICARDO SEMLER

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    Ricardo Semler took over his family's company Semco and revolutionized its leadership style. He empowered employees, created a collaborative environment, and trusted employees. This included emphasizing work-life balance. He shifted from an autocratic style with rigid controls to a more democratic and flexible approach that took risks and thought outside the box. His new style gave ownership to all employees through initiatives like profit sharing and job rotation.

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    66 views8 pages

    Ricardo Semler

    Uploaded by

    Niharika
    Ricardo Semler took over his family's company Semco and revolutionized its leadership style. He empowered employees, created a collaborative environment, and trusted employees. This included emphasizing work-life balance. He shifted from an autocratic style with rigid controls to a more democratic and flexible approach that took risks and thought outside the box. His new style gave ownership to all employees through initiatives like profit sharing and job rotation.

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    of 8

    RICARDO SEMLER: A

    REVOLUTIONARY MODEL OF
    LEADERSHIP
    PR ES EN TE D BY-
    G RO U P 1 ( SE C A )
    N I H A RI K A ( 2 2 P G 1 0 1 0 8 4)
    N I K I TA BA S T I A ( 2 2 P G 1 0 1 0 8 5)
    SYNOPSIS OF THE CASE

    • Ricardo Semler – a Brazilian entrepreneur


    • Took over the charge of Semco company
    • Brought change in leadership style, namely
     empowering its employees
     Creating a collaborative work environment
     Trusting its employees
     Emphasising work life balance
    Q1. What did personal and organizational reasons led
    Ricardo Semler to change his leadership style.

    ORGANIZATIONAL REASON
    • Autocratic style of leadership
    • Culture of rigid controls and micromanagement

    PERSONAL REASON
    • Ricardo’s health
    Q2. How would you characterize Semler’s early
    leadership style and his later leadership style?

    EARLY LEADERSHIP STYLE


    • Authoritarian
    • Hierarchical
    • Statistical approach

    Later leadership style


    • Democratic
    • Flexible
    • Risk taking
    • Think outside of conventional approach
    Q3. Which Ricardo- early or late would you rather have as
    your boss? Why? Which Ricardo would you rather have
    as your subordinate
    I would much rather have the late Ricardo as my
    boss.

    • He shows more trust in his employees, and


    allows more of an independent feel.
    • The change brought in by "late" Ricardo was
    consistent and sustainable.

    As Subordinate
    I would rather have the first Selmer as an employee.
    His organization and timeliness I like. He also
    doesn’t seem as hard to work with or implement
    change to as the other one would be.
    Q4. To what extent do you think Ricardo would
    succeed as a leader in other type of organization?

    While this method seems to work tremendously for SEMCO,


    Lumiar School and Botanique Hotel, there are several
    settings where this kind of leadership style might not
    succeed.

    • Complete faith in employees


    • Risk in sharing information
    • Profit sharing model
    Q5. Why does Ricardo Semler’s new leadership
    style works?
    • New leadership style was based on-
    1. Democracy
    2. Ownership to everyone
    3. Information to all

    • His style gave ownership to everyone with initiatives like


    change in organization structure, profit sharing program, Job
    rotation and training etc.

    • Ricardo Style of information to all on everything gave the


    system transparency

    • He also used different situational leadership styles that suited


    to different scenarios
    THANK YOU

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