ROLE OF CREATIVITY IN

ADVERTISING
P r e s e n t e d b y – Ro h a n , Va r u n , Ka u s t u b h , A r zo o ,
P r a ti k r a j a n d M e h u l .
 ADVERTISING

 It is a means of communication with the users of a

product or service.

 Advertisements are messages paid for by those who send

them and are intended to inform or influence people

who receive them

 It is done through a medium.

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 ELEMENTS OF CREATIVITY &
ADVERTISING.

 Imagination

 Inventiveness

 Inspiration

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• To draw viewers attention Ads

must be Funny

- Clever
PURPOSE OF USING
- unique CREATIVITY
- exciting

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• To create interest so that they
think to buy.

• To attract viewers by watching

ads.

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 KEY FACTOR IN SUCCESSFUL
ADVERTISING
 Define the objectives of your campaign.

 Advertising message that is hard to ignore

 Use visual media for Advertising

 Advertise consistently for best results

 Use social media for Boosting your

campaign.

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 PLANNING CREATIVE STRATEGY

• Research
• Creative Brief
• Strategy Statement
• Communication Objective

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 CREATIVE PROCESS

Preparation Incubation
Digestion

Implementation
Illumination

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 CREATIVE STRATEGY DEVELOPMENT

• Campaign Theme

• Unique Selling Proposition

• Advertisement Appeals

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THANK
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YOU.
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