QUANTITATI

VE VS.
QUALITATIV
E
RESEARCH
 QUANTITATIVE RESEARCH

A type of research in which the 1

researcher decides what to study; asks 2
specific, narrow questions; collects 3
quantifiable data from the respondents;
4
analyzes these numbers using an
appropriate statistical tool.
 QUALITATIVE RESEARCH
A type of educational research in which the
1
researcher relies on the views of the participants;
asks broad, general questions; collects data 2
consisting largely of words (text) from
participants; describes and analyzes these words 3
for themes; and conducts the inquiry in a 4
subjective, biased manner.
Criteria Qualitative Quantitative
Research Research
Purpose To understand To test
and interpret hypothesis,
social look at the
interactions cause and
effect, and
make
predictions
Criteria Qualitative Quantitative
Research Research
Purpose “The Impact of “Cause-Effect
Social Relationship in the
Analytical Survey:
Interaction on
An illustration of
Student Statistical Issues”
Learning” By Gadbury, G. &
By Hurst, B., Schrouder, H.
Wallace, R &
Nixon, S.
 Criteria Qualitative Quantitative
Research Research
Group Studied Smaller and Large and
not randomly randomly
selected selected
(minimum of (around 100
10, and respondents)
around 30
participants)
 Criteria Qualitative Quantitative
Research Research
Variables Study the Specific
whole, not the variable
variables studied
(depression
among
(crime
teenagers, statistics,
political obesity)
scandal)
 Criteria Qualitative Quantitative
Research Research
Type of Data words, images, numbers,
Collected or objects and statistics
 Criteria Qualitative Quantitative
Research Research
Role of The researcher and The researcher and
his biases are not
his biases maybe
Researcher known to known to the
participants in the respondents in the
study and study and respondent
characteristic are
participants’ deliberately hidden
characteristics from the researcher
maybe known to (double blind
the researcher. studies).
Criteria Qualitative Quantitative
Research Research
Results Particular or Generalizable
specialized findings findings that can be
that is less applied to other
generalizable populations
(e.g. Political
(e.g. Crime Statistics
scandals- this does Data – can be used in
not mean that studies involving
politicians are crime trends,
scandalous) criminology,
homicide, etc.)
 Criteria Qualitative Quantitative
Research Research
Scientific Exploratory confirmatory
Method or bottom up: or top-down:
The The researcher
researcher tests the
generates a hypothesis and
new theory with the
data.
hypothesis and
theory from
 Criteria Qualitative Quantitative
Research Research
Scientific Exploratory or
bottom up:
confirmatory or
Method top-down:
Data: bullying,
Hypothesis:
abuse, and
Poverty reinforces
academic problems
malnutrition by
increasing the risk
of food insecurity
 Criteria Qualitative Quantitative
Research Research
Scientific Exploratory or
bottom up:
confirmatory or
Method top-down:
Hypothesis: Many
Data: 200
factors trigger
malnourished
depression among
children, 93% of
teenagers,
them are poor.
including bullying,
abuse, and
academic problems.
 Criteria Qualitative Quantitative
Research Research
View of Dynamic, Regular and
Human situational, predictable
Behavior social, and
personal
 Criteria Qualitative Quantitative
Research Research
Most Explore, Describe,
Common discover, and explain, and
Research construct predict
Criteria Qualitative Quantitative
Research Research
Focus Wide-angle Narrow-angle
lens; examines lens; tests
the breadth specific
and depth of hypotheses
phenomena
 Criteria Qualitative Quantitative
Research Research
Nature of Multiple Single reality;
Observation realities; objective
subjective
 Criteria Qualitative Quantitative
Research Research
Nature of Subjectivity Objectivity is
Observation refers to how the quality of
someone’s being able to
judgement is make a decision
shaped by or judgment in a
personal fair way that is
opinions and not influenced
feelings instead by personal
of outside feelings.
 Criteria Qualitative Quantitative
Research Research
Final Report Narrative report Statistical report
with contextual with
description and correlations,
direct quotations comparison of
from research means, and
participants. statistical
significance of
findings.
 Criteria Qualitative Quantitative
Research Research
Final Report “I did really know Approximately
that I was 20 percent of
depressed at first. I
teens experience
would lay in bed in
the mornings at depression
weekends and hope before they
that I could get reach adulthood.
back to sleep, the
problem was I
never could.”
 1

An y
2
3

qu e sti on ? 4
 Let’s check your understanding!

1
It’s Activity Time! 2
(Bring out your pen, 3
notebook, and other 4
necessary learning materials)
Activity ____:
Direction: Explain the concepts you have
learned by answering the following questions.
1
1. What comes to mind the moment you hear
qualitative research? 2
2. If you want to conduct a research study 3
about your favorite restaurant in town, what
method for qualitative research is appropriate 4
for your study? Explain your choice.
Activity ____:
Direction: Explain the concepts you have
learned by answering the following questions. 1
3. Differentiate subjectivity from objectivity. 2
4. Explain the connection between
subjectivity/objectivity. 3
5. Is the researcher himself the data gathering
instrument? Why or why not? 4