Product Plan

Plan out the marketing

Design products that are in
strategy carefully to have a
accordance with the quality
promised and advertised by Main concept for clear vision of the business.

marketing efforts. a sales strategy

Reach Connect
Reach out to business colleagues and consumer demographics Connect with relevant actors in the market to reach the desired
important for the company's business continuity. marketing results.
 Part 8
Part 1
Part 1
Multiple-choice cloze Method Multiple matching

Part 7
Part 2
Gapped text
Open cloze

Part 6
Part 3
Part 4 Part 5 Cross-text multiple
Word formation matching
Key word Multiple choices
transformations
 A text in which there are some
Part 1 numbered gaps, each of which
represents a word or phrase.
8 Questions
Multiple-choice
1 Marks ( for each
cloze
correct answer)
After the text there are four possible
answers for each gap and you have
to choose the correct answer (A, B,
C or D).
Contents
Solve
phrasal verbs, fixed Vocabulary – idioms,
phrases etc. collocations, shades of
meaning,
QUESTONS CONTENS
8 OPEN
A text in which there are some gaps,
each of which represents one missing
word. You have to find the correct

CLOZE word for each gap.

PA RT
MARKS 2 SOLVE

1 Grammar and
vocabulary.
Questions Contents
8 A text containing eight gaps. Each gap
represents a word. At the end of the line is a
‘prompt’ word which you have to change in
some way to complete the sentence correctly.

PART 3
Word formation

Marks Solve
1 Vocabulary.
 Each question consists of a sentence
CONTE followed by a ‘key’ word and a second
NS sentence with a gap in the middle. You
QUESTO
NS 6 have to use this key word to complete
the second sentence, in three to six
words, so that it means the same as the
first sentence.

PART 4
Key word
transformations

Grammar, vocabulary and

MAR
KS 2 SOLV
E collocation.
 Part 5
Multiple choice

Questions Contents Solve

6 A text with some multiple-choice
Marks questions.
For each question, there are four
2 options and you have to choose A,
Reading for detail, opinion,
tone, purpose, main idea,
implication, attitude.

B, C or D.
 Part 6
Cross-text
multiple
matching

Question
s Marks Contens Solve
Four short texts with multiple-matching
Understanding and comparing
4 questions. You must read across all of
2 opinions and attitudes across
the texts to match a prompt to elements
texts.
in the texts.
 CONTENS
A single page of text with some numbered gaps which
QUESTIONS represent missing paragraphs.
After the text there are some paragraphs which are not
6 in the right order. You have to read the text and the
paragraphs and decide which paragraph best fits each
gap.

PART 7
Gapped text
SOLVE
MARKS How to understand the
structure and
2 development of a text.
 PART 8
C A series of multiple-matching
10 Q questions followed by a text or several
short texts. You have to match a
prompt to elements in the text.

1 M S
Reading for specific information,
detail, opinion and attitude.

Multiple matching
 Title 1 Title 3
• Lorem ipsum dolor sit amet,
• Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut labore
eiusmod tempor incididunt ut labore
et dolore magna aliqua.
et dolore magna aliqua.
• Ut enim ad minim veniam, quis
• Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris
nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo
nisi ut aliquip ex ea commodo
consequat.
consequat.

TIPS
Title 2 Title 4
• Lorem ipsum dolor sit amet,
• Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut labore
eiusmod tempor incididunt ut labore
et dolore magna aliqua.
et dolore magna aliqua.
• Ut enim ad minim veniam, quis
• Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris
nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo
nisi ut aliquip ex ea commodo
consequat.
consequat.