Professional Documents
Culture Documents
Pages
Project presentation 2 – 54
• Project results 10 – 39
1
Tools / methods development
…
Analyses … and … that will
conducted to
on levers elaboration be imple-
the
and sub- of tools and mented in
estimation of
levers methods … Phase 4
savings …
2
Tools and methods for Service Station
Stations documents
Shop tool
Investment profitability model (CALTRI)
3
Tools and methods for Subsidiaries' Fixed Expenses
4
Tools and methods for Finance
5
Tools and methods for Purchasing Optimisation
Organization review
6
Tools and methods for Margin Improvement and New Activities
7
Tools and methods for Asset Portfolio
8
Tools and methods for Controlling
Organisation
Procedures
9
Agenda
Pages
Project presentation 2 – 54
• Project results 10 – 39
10
Additional levers on RO identified, but not incorporated in
estimation of savings
11
Additional levers on FF identified, but not incorporated in
estimation of savings
Group synergies
12
Additional levers on CMO identified, but not incorporated in
estimation of savings
13
End of Phase 3 conclusions
14
End of Phase 3 recommendations
15
Agenda
Pages
Project presentation 2 - 54
16
Agenda
Pages
Project presentation 2 - 54
17
Tools and methods presentation
Network
Tools and
Objectives and principles Users
methods
Objectives:
• Help reduce service stations’ expenses through the modelisation of the various expense
items of the station
• Ultimate objective: enable the subsidiary to increase rent received from station which is
based on the station actual profitability
Principles:
Service station • Data entry is split between the subsidiary (parameters concerning all stations entered once Sales
P&L Tool for all), and sales representatives (parameters specific to each station) representatives
• The sales representative edits a forecast P&L based on the model outputs and on its own
experience and defines an action plan to reach this forecast P&L
• The forecast P&L and the action plan are submitted to the Network Manager for validation.
• The sales representative follows up the actual results and compares them against the
forecast P&L
Objectives:
• Enable one to assess a shop potential in three cases:
- Turnover potential and shop surface of a shop to create
- Turnover improvement potential and shop surface for a shop to renovate
- Turnover improvement potential for a shop to optimise (no renovation)
Principles:
Shop Tool Shop Assistants
• For a shop to create/renovate, the Shop Tool takes into account several criteria linked to the
station environment to calculate the shop turnover potential and surface
• For a shop to optimise, the Shop Tool uses a segmentation of stations defined during phase
2 of the OM Plus project and calculates the turnover improvement potential on the basis of
the segment to which the station belongs
• The decision to invest/optimise or not is taken by the Network Manager
18
Tools and methods presentation
Network
Tools and
Objectives and principles Users
methods
Objectives:
• Implement the new rent policy based on a fair sharing of station actual profit between TFE
and dealers
• Synthesise the current best practices in the Outre Mer perimeter in terms of contracts
MDs / Marketing
Contracts • Integrate the license fees policy and other contributions identified by OM Plus Managers /
guidelines and • Harmonise contracts structure between anglophone and francophone countries Network
rent policy
Principles: Managers
• Contract framework that can be adapted if needed by the subsidiaries
• Implementation of the new contract framework as appropriate (to be determined by the
subsidiary)
Objectives:
• Give instructions for the implementation of the TFE network policy in terms of quality, safety
and environment
Network • Formalise the “Top Service” policy Dealers and
procedures and • Harmonise the network management throughout the Outre Mer perimeter service stations
methods • Support dealers in the process of controlling and reducing their operating costs employees
Principle:
• Set of procedures to be implemented in service stations
19
Tools and methods presentation
Network
Tools and
Objectives and principles Users
methods
Objectives
• Save time for dealer when filling out the daily sales book
Station • Improve calculations reliability Dealers / Station
documents • Enable the dealer to issue a monthly consolidation Managers
Principle:
• Daily sales book transposed from a paper format to an Excel format
Objective:
• Calculate the contribution of each station to the subsidiary profit Network
Principles: Managers /
CDC Network
• Calculation takes into account company margins on variable costs, royalties, rents, taxes, Marketing
maintenance costs, fixed costs allocated by the headquarters and depreciation Managers
• CDC is to be done once a year for every station
Objective:
Calculate the profitability of an investment (ex ante and ex post) for two scenarios:
- Creation of a station
Network
CALTRI - Renovation of a station Managers /
Network Principles: Marketing
Calculation is to be run when an investment is under study Managers
CALTRI output (IRR, pay back period, NPV) is submitted to OM headquarters for review and
approval
20
Tools and methods presentation
Help for communication to Dealer - Network
Objectives
Increase network profitability
Improve the
21
Tools and methods presentation
Help for communication to Dealer - Network
22
Tools and methods presentation
Help for communication to Dealer - Network
23
Tools and methods presentation
Help for communication to Dealer - Network
Station expenses
Turnover increase
reduction
24
Agenda
Pages
Project presentation 2 - 54
25
Tools and methods presentation
Consumers
Tools and
Objectives and principles Users
methods
Objective:
• To improve overall profitability in determining a coherent price and rebate policy and applying
a rebate grid with delegation rules (for white products and lubricants)
Principles:
• An excel based tool will initiate a 3-step-approach
- Step 1 (tool scope) : Calculation of a maximum rebate starting from the full "official" or MDs
freely fixed margin and deducting (variable + overhead + financial + investments) expenses Marketing
Consumer rebate – A final output summaries maximum rebate that can be accorded to Managers
policy consumers following two criteria: annual volume consumption and delivery Finance Managers
quantity
– Delay of payment and investment charges impact are specifically evaluated
- Step 2: Confrontation of calculated maximum rebate to running market practices and
competition analysis
- Step 3: Definition of a commercial rebate grid to be applied for consumers. Delegation
rules should be clearly defined to allow sales representative some latitude
Objectives:
• To measure a given consumer impact on affiliates' results
• To compare consumers contributions so as to identify low performers and take corrective
measures in order to improve overall profitability
Consumer Principles:
MDs
contribution • Excel based tools structured as follows:
Finance Managers
account - Input data: Specific country / client data to be entered by management for a given period
- Contribution account: Fully detailed contribution calculation for the given client at global/
product level with focus on Capital Employed
- Key Performance Indicators (KPI): Performance indicators have been defined to assess
client performance
26
Tools and methods presentation
Consumers
Tools and
Objectives and principles Users
methods
Objectives:
• To provide affiliates' management with simplified tools to assess the profitability of a given
investment project (ex-ante calculation)
• To provide an ex-post model to control investment profitability vs. estimation
Investment Principles: MDs
profitability • Investment profitability tools cover investment under 100 k Euros Finance Managers
assessment • It is based on a two-step-approach: Marketing
(COMTRIOM) Managers
- Ex Ante analysis: Calculation of profitability indicators to decide whether an investment
project is consistent or not
- Ex Post Analysis: Control of a given investment profitability vs. Ex ante analysis on the
basis of real data
Objective:
• To improve price competitiveness / positioning for lubricants in the network with a formal
collection, on a regular frequency, of a coherent and reliable set of price related market
Price information
Marketing
benchmarking for Principles:
Managers
lubricants • This tool allows a formalised collection of public prices for competitors’ pre-identified
products, by network inspectors Sales force
(network)
• Adequate decision should be made in order to sustain subsidiaries' competitiveness and
reactivity
27
Tools and methods presentation
Consumers
Tools and
Objectives and principles Users
methods
Objectives:
• To frame our commercial relationship within clear and accurate contracts preventing affiliates
from legal/financial risks
• To provide affiliates with pre-defined contracts structure to limit time spent on contracts
writing MDs
Principles: Director of Legal
Contracts model • This tool consists in: Department
- A basic contract structure that covers standard consumer relationships with reference to Marketing
specific clauses and annexes Managers
- 24 fully detailed corporate clauses and 10 annexes to be integrated in contracts. For some
clauses, options are submitted to tailor contracts to specific situations
• An HQ « legal hotline » has been created to sustain affiliate in case of questions / problems
Objectives:
• To improve current portfolio knowledge at HO/affiliates level
• To identify potential for development in confronting current portfolio to market segment
analysis (prospecting tools) MDs
Segmentation of Principles: Marketing
current portfolio Managers
• To provide affiliates with a relevant and simple segmentation: 13 segments have been
defined that should cover at least 80% of affiliates consumer portfolio RM /OM
28
Tools and methods presentation
Consumers
Tools and
Objectives and principles Users
methods
Objectives:
• To sustain an active and consistent prospecting policy in subsidiaries, focusing on strategic
identified segment
• To improve market knowledge (competitors practices, potential of strategic segment, …) in
affiliate / HO to design consistent market approach for future development
MDs
Principles:
Marketing
Prospecting • A specific software is under development. Three key functionalities have been identified: Managers
tool - Prospect relationship management (contacts, agenda, minutes, …) Sales reps
- Collection of commercial data on prospect (consumption, current suppliers, …) OM
- Potential for future development evaluation (targets, investment required, …)
• Consolidation criteria have been defined to enable analysis at HO / affiliate level. An OM
administrator is to be named to ensure frequent consolidation and updates
29
Agenda
Pages
Project presentation 2 - 54
30
Tools and methods presentation
Specialties
Tools and
Objectives and principles Users
methods
Objectives:
• To provide affiliates with operational methods and tools to:
- Launch insecticides with consistent long term marketing plan when insecticides are not
currently sold
MDs
- Develop current sales in optimising marketing mix and affiliates practices
Marketing
Insecticides Principles:
Managers
Marketing Bible • This tool consists in 2 packages:
OM Insecticides
- Package 1: Regroups basic marketing / retail sales, frameworks or methods and team
illustrations of 4P's levers to be applied in affiliates and used to design consistent
marketing plan
- Package 2: Regroups operational tools (films, promotions, sales reporting, …) to be
implemented when relevant
Objectives:
• To train on solvents range of products and their end-consumers markets
• To provide affiliates with generic market approaches through methods and business case to MDs
initiate strong solvents business development in OM Marketing
Solvents market Principles: Managers
analysis toolkit
• This tool consists in 2 packages: OM Solvents team
- Package 1: Specific training on solvents products and key end-markets Total Solvents
- Package 2: Forms and tools to conduct market analysis with concrete and actual case
studies as illustrative
31
Tools and methods presentation
Specialties
Tools and
Objectives and principles Users
methods
Objectives:
To introduce a model which considers LPG-specific factors such as rotation, deposits, legal
maintenance, etc. MDs
To harmonise the decision making process for LPG cylinder procurement across subsidiaries Marketing
CYTRIOM :
managers
tool for economic Principles:
evaluation of LPG Specialties
An Excel-based investment model developed from CALTRI which assesses economic
cylinder managers and/or
evaluation of LPG cylinder procurement
procurement LPG managers (if
Links with HQs applicable for the
– RM/OM/SG and DC to review investments decisions with the model results subsidiary)
– Procurement of cylinders to be approved in light of the guideline procedures
Objectives:
To enable subsidiaries to assess the profitability and capital-related KPIs (key performance Marketing
indicators) for each client
managers
LPG cylinder
To enable subsidiaries to be able to carry out the analysis over time for the same client or to Specialty
contribution compare different clients over the same period
managers and/or
account tool
To enable subsidiaries to set objectives to improve the profitability of the LPG cylinder activity LPG managers (if
Principles: applicable for the
An Excel-based model which calculates client contribution for LPG dealers and distributors subisidiary)
No direct link with HQs
32
Tools and methods presentation
Specialties
Tools and
Objectives and principles Users
methods
Objectives:
To analyse the position of all cylinders at different points of the distribution chain:
– To avoid dormant stock Marketing
managers
– To fairly evaluate inputs and outputs of cylinders in the market
Control tool for LPG/specialty
– To improve cylinder rotation per distributor and dealer and per type of cylinders
LPG cylinders managers (if
Principles: applicable for the
An Excel-based model which calculates cylinder rotation and working stock at client sites per subsidiary)
dealer and distributor
No direct link with HQs
Objectives:
Optimise lubricants supply in OM zones Subsidiaries
Define a tool allowing regular update of supply pathways and assisting lubricants strategic Specialities /
decision making Lubricant
Lubricants supply Managers
Set-up organisation and procedures ruling the use of that tool
optimisation Regional
Content :
Specialities
Organisation and procedures note Managers
Lubricants tool (Excel) – “OptiLub” OptiLub Managers
Tool user guide
33
Agenda
Pages
Project presentation 2 - 54
34
Tools and methods presentation
Management control
Tools and
Objectives and principles Users
methods
Objective: Subsidiary
• To provide the details that will enable the procurement and development of an external controllers
Dashboard tool HQs controllers
Dashboard Principles: MDs
specifications & KPI • Based on a limited number of Key Performance Indicators initially to enable a simple and Zone Directors
list quick reproduction of the Dashboard giving a general overview of the performance of each Other senior OM
subsidiary, Zone and the OM Group
managers
• Not intended to replace the consolidated financial reporting currently in place
DIR/OM
Objective:
• To enable organisational changes where considered appropriate by management to improve Zone Directors
the quality of Management Control MDs
Organisational
Principle: Secrétaire Général
recommendations
• Based on a generic definition of a proactive role or an administrative role of Management OM
Controllers of head office and subsidiaries
Objective:
Subsidiary
• To provide a common analysis of data in Dashboard
Analytical controllers
Principle:
accounting scheme Subsidiary staff
• Based on multiple axes of analysis (activity, product, client, site) by nature of item
HQs controllers
35
Agenda
Pages
Project presentation 2 - 54
36
Tools and methods presentation
Investment policy
Tools and
Objectives and principles Users
methods
Objectives:
Beyond a ROCE approach, to enable the Comité OM to review the assets performance per
subsidiary and per activity
To assist appraisal of Budget Plan propositions
To assist investment orientations of OM
Principles:
Subsidiary assets An Excel based tool which computes assets performance for all subsidiaries and activities RM/OM/SG
performance tool based on four criteria as compared to OM average levels Comité OM
– PRODUCTIVITY: Sales / Net Book Value of Assets (K/Euro)
– ROTATION : Gross Margin (including non-petroleum revenues) / Capital Employed
– UNIT MARGIN: Margin After Variable Expenses / Sales (Euros/Ton)
– PROFITABILITY: NOPAT / Gross Margin (including non-petroleum revenues)
Links with HQs: to be updated twice a year with data provided by SG/BRC from results and
budget files
Objectives:
To enable the Comité OM to assess the assest Performance and market Attractiveness of
subsidiaries and activities
To influence investments orientation of OM
To assist in standardising economical assumptions in investments appraisals RM/OM Strategy
Country market team at HQs
Principles:
attractiveness tool
An Excel based tool which computes market Attractiveness of all countries and activities in Comité OM
terms of investment based on quantitative and qualitative criteria
Attractiveness evaluation of OM markets is combined with the asset performance analysis to
perform the Attractiveness/Performance matrices of subsidiaries and activities
Links with HQs: to be updated twice a year with data from OM/SG/BRC and external data
37
Tools and methods presentation
Investment policy
Tools and
Objectives and principles Users
methods
Objectives:
To enable optimum investment appraisal across all subsidiaries
To standardise investment and assets related decision making in HQs and across subsidiaries
MDs
To bring an homogeneous approach to the management of fixed assets in OM
Finance Managers
Principles:
Finance
Assets investment
A set of guidelines to detail initial and post-investment and on-going assets follow-up
Departments
guidelines procedures for all type of assets
Internal Auditors
Links with HQs:
Marketing
– RM/OM/SG and DC to review investments decisions with the subsidiaries in light of the
Managers
guidelines
– Investments to be approved in line with the guideline procedures
• Investment evaluation models for network, consumers and specialties are detailed in corresponding business
sections (Network, Consumers or Specialties)
38
Agenda
Pages
Project presentation 2 - 54
39
Tools and methods presentation
Purchasing optimisation
Tools and
Objectives and principles Users
methods
Objectives:
Define, for countries belonging to the first sourcing wave, which categories should be
Definition of first addressed first to achieve savings delivery both on schedule and amount
sourcing wave of Content: Purchasers
categories
Categories list and associated countries
Action plans and timing
Objectives:
Define purchasing organisation to put in place in OM affiliates in terms of resources,
governance rules and roles & responsibilities
Refine resources requirements allowing savings delivery
Purchasing Content : Managing
organisation Directors
Subsidiaries purchasing department organisation
definition Purchasers
OM Central purchasing department organisation
Relationship between affiliates and Central OM purchasing
Recruitment need vs. engagement and categories
40
Tools and methods presentation
Purchasing optimisation
Tools and
Objectives and principles Users
methods
Objectives:
Review the capabilities of existing purchasing modules
Define the IT requirements enabling purchasing organisation efficiency and sustainability IT department,
Purchasing IT technical
management Content:
assistance
systems Existing systems review and recommendations (capabilities / required specifications)
Purchasers
Supplier database specifications and utilisation procedures
Thermometer policy note
Objectives:
Provide new OM affiliates purchasing departments with methodology, purchasing rules and
adapted tools Content :
Purchasing Guide
OM purchasing rules & tools “Guide" Purchasers
Training program to deploy and apply “Purchasing Guide”
41
Agenda
Pages
Project presentation 2 - 54
42
Tools and methods presentation
Subsidiaries’ fixed expenses – Staff (1/2)
Tools and
Objectives and principles Users
methods
Principles:
Expatriate staff • The policy of the promotion of the international mobility has been formalised
optimisation
Objectives
OM/HR
recommendations Impact
Details of implementation
Indicators of success
Objectives:
• List of quantitative KPIs and best practice figures have been provided to be communicated to
subsidiaries as guidelines to help estimate the following
- Number of stations/sales representative given the type of station operating mode
Organisational - Number of network trainers MDs
KPI - Number of sales admin staff FMs
recommendations Marketing
• The KPIs analysed during Phase 2 should still be followed
Managers
- Sales excluding black products (K Tons) / Number of support staff
- Number of support staff / (Number of support staff + marketing staff)
- Number of outlets / Number of network marketing staff
- Outside network sales (K tons) / Number of outside network marketing staff
43
Tools and methods presentation
Subsidiaries’ fixed expenses – Staff (2/2)
Tools and
Objectives and principles Users
methods
Principles :
Recommendations • List of standard positions and job descriptions have been worked out with OM/DC/Network to MDs
to harmonise main be recommended to subsidiaries Marketing
network positions Managers
Objectives:
A dashboard designed to follow-up the staffing of the network, outside network, support and MDs
Staff follow-up operations functions of subsidiaries has been prepared to OM Controlling to be included in the HR Managers
dashboard budget file
Department Heads
Principles:
• A list of best practices from subsidiaries has been provided to OM/HR to be communicated to
Medical expenses MDs
subsidiaries (for subsidiaries which insure their staff themselves)
recommendations HR Managers
44
Tools and methods presentation
Subsidiaries’ fixed expenses – Maintenance (1/2)
Tools and
Objectives and principles Users
methods
Objectives:
• Management of the maintenance workload
- Defects reporting center
- Format of a defect report MDs
- Preventive maintenance Operations
- Joint annual facilities inspections Managers
Specification of a
process model for • Management of repair crews and spare parts Engineering
organising the - Maintenance control center Managers
maintenance - Format of a repair work order and report Depots Managers
activity - Movement control of the repair crews Finance Managers
- Spare parts
• Key performance indicators and management reports (subsidiary and OM Head Office)
- Availability of equipment
- Performance of repair crews
- Costs analysed per equipment, site and nature of expense
Objectives: Operations
• Selected to suit the maintenance process model Managers
A specialised • Functionalities selected to deliver the KPIs required by the subsidiary and OM Head Office Engineering
maintenance Managers
management Principles:
• Interface capability with main accounting system Maintenance
software
supervisors
• User dialogue in several languages
45
Tools and methods presentation
Subsidiaries’ fixed expenses – Maintenance (2/2)
Tools and
Objectives and principles Users
methods
Objectives :
MDs
• Equipment maintenance contracts
Operations
- Highlights of principles on the key points of the contract agreement
Managers
Additional - Check-list of essential clauses to be included in an equipment maintenance contract Engineering
guidelines on the • Recommendations on in-house versus sub-contractor repair crews Managers
organisation of • DoDo Policy check-list Legal Officers
the maintenance
• Responsibility for maintenance activity in subsidiary Network
activity
• Equipment replacement policy and form for analysis of costs and preparing equipment to be Managers
replaced
• Reminder of TFE Group policy on treatment of capital expenditure
Principles:
• Cost per ton sold MDs
• Cost per outlet Operations
Benchmark ratios Managers
for annual
Engineering
network
maintenance cost Managers
Network
Managers
46
Tools and methods presentation
Subsidiaries’ fixed expenses – Advertising
Tools and
Objectives and principles Users
methods
Objectives:
OM Head Office • Creation of an Advertising and Marketing Communication Responsible position (the related N/A
organisation tasks list has been validated by OM/DC)
Principles :
Advertising and • Content of the manual has been discussed with RM/MKE/DM/PCC following the needs MDs
marketing expressed by the subsidiaries Marketing
communication • The manual itself has been prepared by RM/MKE/DM/PCC
manual Managers
Principles:
MDs
• Third parties who proposed the kits have been short listed with the OM/DC
Marketing
• The selection of the best kit proposal has been made with OM/DC Managers
Service station
animation kits • The proposed kit will be presented during the kick-off phase 4 meeting in order to get feed- Network
back from the subsidiaries and possibly modify it accordingly Managers
• Kits will be available for subsidiaries to order by January, 2002
47
Tools and methods presentation
Subsidiaries’ fixed expenses –Travel, missions and receptions,
and Telecom
Tools and
Objectives and principles Users
methods
Principles:
• TMR procedures including the following main points have been written and approved by
Travel, Missions OM/HR to be communicated to the subsidiaries MDs
and Receptions - Travel procedures (Air travel, accommodation, vehicle rental, travel allowances, travel HR Managers
procedures requisition forms, etc.) Travel
- Car loan schemes (Beneficiaries, recommended cars, loans, mileage allowances, etc.) Coordinators
- Temporary and permanent relocation
- Expatriates’ expense procedures
Principles:
• Telecom related guidelines including the following main points have been prepared
- Interaction between the head office and the subsidiaries
- Breakdown of telecom costs MDs
Telecom related - General practices Telecom
guidelines
- Landline usage Responsibles
- Mobile usage
- Fax usage
- Other practices
Principles:
PABX and/or call- • List of call management and call costing functionalities required from PABXs and/or
control interface interfaces has been prepared MDs
implementation • List of interfaces which can work on subsidiaries’ existing PABXs has been obtained from Telecom
recommen- RM/DSI Responsibles
dations
48
Tools and methods presentation
Subsidiaries’ fixed expenses – Others
Tools and
Objectives and principles Users
methods
Principles: MD
• Frequency: minimum quarterly
Fixed cost FM
meeting • Attendance: MD, FM, Controller, all managers responsible for profit / cost centers
Controllers
recommen- All managers
dations responsible for
profit / cost center
Principles:
Analytical scheme OM/DL/FCI
• Analytical scheme for fixed costs follow-up proposed to the OM Plus controlling group
for fixed costs Finance
follow up Departments
49
Agenda
Pages
Project presentation 2 - 54
50
Tools and methods presentation
Finance
51
Agenda
Pages
Project presentation 2 - 54
52
65 training sessions will support the tools implementation
As of October 31st
Network Managers 2
Shop Manager 5
Sales representatives 21
Maintenance 5
Manager
Pilot phase Implementation
Treasurer 4
Consumers Manager 5
Regional Specialties 4
Engineer Analytical roll-out in some sites
Controlling roll-out
Controller 6 Analytical Pilot Preparation
Insecticides/Solvents 11
Manager
Purchaser 2
65
53
Training provided for Network Manager
Merchandising
Merchandising
Shop Tool
2 d.
P&L Tool
P&L Stations Documents 1 d.
Rent policies and contract
4 d.
2 sessions scheduled (Network Manager convention in Paris)
54
Training provided for Shop Manager
Merchandising
Merchandising
Shop Tool
5 d.
55
Training provided for Sales Representative
P&L Tool
P&L Stations Documents 3,5 d.
Rent policies and contract
56
Training provided for Maintenance Manager
Maintenance Tool
Maintenance
Guidelines
3 d.
57
Training provided for Treasurer
58
Training provided for Consumer Manager
Segmentation
Market
Prospecting Tool
0,5 d. to 1 d.
2,5 d. to 3 d.
59
Generic roll-out plan (cont’d)
Marketing Manager
To organize prospecting process in
Marketing Manager
subsidiaries To define targeted segment based on market knowledge/survey
Consumer manager
To identify key prospects on targeted segments
Marketing Manager
To assess workload and define individual prospecting program
Marketing Manager
To dedicate administrative staff for data input
Marketing Manager
To organize periodic prospecting reviews for next 12 months to
track progress
Consumer manager
To launch prospecting in subsidiaries
Sales representative
To implement prospecting action plan with systematic data
input after visits
Head of sales
To maintain high control in first year to ensure long term use
Consumer manager
To identify first potential for additional business and define
action plan
Marketing Manager
To test synchronization with HO
Marketing Manager/MD
To organize a "prospecting meeting" to
assess the impact (typically after 12 Consumer Manager
To measure individual and global performance on the basis of
Months)
revenue generation
Marketing Manager/MD
To define new targets for development and action plans
60
Generic roll-out plan (cont’d)
New activities :
Solvents (other
countries) Training Training session OM
61
Generic roll-out plan (cont’d)
OM
Mosquito coils Product policy finalization
OM
Marketing tools finalization
OM
Training Training session
Insecticides products Assessment of gains improvement Re-evaluation of market organization and practices Spec. Manager / Mark. Manager
(Market optimization)
Analysis of causes for weaker performance on specific fields of Spec. Manager / Mark. Manager
activities
Evaluation of the findings
OM
Marketing action plan
Spec. Manager / Mark. Manager
Preparation of the marketing plan of action
Spec. Manager / Mark. Manager
Calculation of the profit and loss account
Evaluation of the marketing action plan and the profitability OM
MD
Final validation of the marketing policy
Ex post evaluation
Evaluation of Sales results Spec. Manager / Mark. Manager
62
Generic roll-out plan (cont’d)
Homologation process
Identification of insecticide homologation procedure Spec. Manager / Mark. Manager
Insecticides products Constitution of the registration file Spec. Manager / Mark. Manager
launching
Follow up of the process of approval Spec. Manager / Mark. Manager
Ex post evaluation
63
Agenda
Pages
2 - 54
Project presentation
55 - 91
Tools and methods presentation
92 – 191
Phase 4 and Roll-out 92 – 120
• Phase 4 presentation 121 –157
• Roll-out plans 121 – 126
- 127 – 132
Group A
133 – 135
- Group B
136 – 141
- Group C 142 – 149
- Group D 150 – 154
- Group E 155 - 157
- Group F 158 - 191
- Group G
• Detailed training sessions
64
Generic roll-out plan (cont’d)
Asset reduction Review of levers for asset reduction Review the proposed guidelines for asset MDs and Management team
reduction and the data collected for the
project
Review the investment plan up to 2004 in line MDs and Management team
with the proposed asset reduction
Identification of assets to be reduced Preparation of country package MDs and Management team
65
Generic roll-out plan (cont’d)
Asset Investment Guidelines (1/2) Issuing procedures as recommended OM/SG & OM/DL/LCI
Dissemination of the Asset
by the Asset Investment Guidelines
Investment Guidelines to related
Setting up management committees to MDs
parties
prepare action plans to adapt existing
subsidiary procedures and practices
Post-investment follow-up
Preparation of follow-up files Owner of the initial
Preparation of critical reports in the investment file
case of significant discrepancies with (Marketing managers
projections and activity managers)
66
Generic roll-out plan (cont’d)
Asset Investment Guidelines Asset inventory counts Schedule the asset counts Internal Controllers
(2/2) Review procedures for asset inventory counts, MDs
review fixed asset delivery ID form Sales reps to count assets at "client"
Assign the responsible people for inventory count sites
and the one in charge of filling permanent files Operations department to count all
Carry out the actual inventory counts (Overseen by other assets
Internal Controllers) Internal Controllers
Check consistency of counts with asset register and Internal Controllers
updating of asset register
Review fixed asset permanent files, include the
updated fixed asset ID form
restate physical location of assets id discrepancies
are suspected
Asset Performance and Review of the current performance Treatment of BU 2002-Plan 2004 OM/SG & OM/DC
Country Attractiveness tools and attractiveness assessment as Eventual adjustments
delivered by the OM+ project Qualitative analysis of results for Comitte OM OM/STR
OM/DC
Annual update of figures for
Attractiveness analysis (with
Budgets)
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Generic roll-out plan (cont’d)
Economic evaluation models Dissemination of the models to the Define general parameters MDs
1.CALTRIOM : users Starting to use the model
Network (developed by group A) Training of the users OM+ & OM/DC
2.COMTRIOM :
General trade (developed by group E) Starting to use the model Marketing Managers or activity
3. CYTRIOM : managers
Procurement of LPG cylinders
(developed by group F)
Proposal of a tool for the control Dissemination of the model to the Monthly inventory counts of cylinders in MDs
of LPG cylinders users hands at company depots
(working stocks & cylinder Training of the users Position of cylinders form to be OM/DC
rotations) Starting to use the model updated, reconciliation of stock and
fixed asset
Set schedule for quarterly inventory
Marketing Managers or
counts at each client sites
LPG/Specialty Managers
Identification of dormant stocks at client
sites
Adjustment of working stocks at client
site
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Agenda
Pages
2 - 54
Project presentation
55 - 91
Tools and methods presentation
92 – 191
Phase 4 and Roll-out 92 – 120
• Phase 4 presentation 121 –157
• Roll-out plans 121 – 126
- 127 – 132
Group A
133 – 135
- Group B
136 – 141
- Group C 142 – 149
- Group D 150 – 154
- Group E 155 - 157
- Group F 158 - 191
- Group G
• Detailed training sessions
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Generic roll-out plan (cont’d)
Set-up of dashboard Tool Set-up basic screens according to predefined layout DSI
Set-up alarms for indicators DSI
Set-up integrity tests subsidiary DSI
Define security profiles subsidiary Group G
Set-up security profiles subsidiary DSI
Set-up reports production subsidiary DSI
Define consolidation parameters for tool OM/BRC
Set-up consolidation parameters for tool DSI
Set-up integrity tests head office DSI
Define security profiles head office OM/BRC
Set-up security profiles head office DSI
Set-up reports production head office DSI
Pilot test Dashboard Tool
Select subsidiaries for pilot tests Group G
Pilot test data capture and replication in pilot subsidiary Controller subs
Pilot test dashboard reception and integrity in head office BRC
Pilot test data capture & consolidation of dashboard at head BRC
office
Pilot test replication in head office BRC
Deploy Dashboard Tool
Deploy dashboard tool to remaining subsidiaries DSI
Capture data for period from beginning of year in subsidiary Controller subs
Check integrity of data replication in each subsidiary Controller
Capture data for period from beginning of year in head office Controller HO
Check integrity of data replication in head office BRC
Train on use of tool &
procedures Organise training of subsidiaries on use of tool Group G
Hold training sessions on use of tool & procedures Group G
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Generic roll-out plan (cont’d)
Analytical scheme Study analytical scheme Study codification of subsidiary systems for analytical OM/FCI
scheme
Codify pilot subsidiaries Codify parameters for analytical scheme in pilot OM/FCI
subsidiaries
Test coherence of data from analytical scheme in pilot
Controller subs
subsidiaries
Develop interface between Dashboard and Analytical
scheme for pilot subsidiaries OM/FCI
Assist remaining subsidiaries in Organise & Present analytical scheme to remaining Group G
implementing analytical scheme subsidiaries
Develop action plan for remaining subsidiaries to OM/FCI
codify analytical scheme
Assist subsidiaries in implementing analytical scheme OM/FCI
codification
Develop interface between Dashboard and Analytical
OM/FCI
scheme for remaining subsidiaries
Test coherence of data in analytical scheme for
remaining subsidiaries Controllers subs
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Agenda
Pages
Project presentation 2 - 54
72
OM-Plus training principles
The main objectives of the training that will be provided on tools and
methods identified by OM-Plus team during Phase 3 are the following:
• A complete appropriation and the optimal use of these tools by staff
• Improvement of skills and professionalism on some specific domains
The training sessions are planned on a short period but their correct
roll-outs require a strong involvement from everyone, and a perfect
coordination of all attendants: Subsidiaries, OM Headquarters,
Campus, External experts and OM-Plus Project team
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OM-Plus training organisation
Why ?
Training sessions will allow OM to achieve the following objectives:
• Set up a standard implementation of action plans
• Complete the knowledge on identified subject
• Optimise the use of tools provided
• Propagate the messages through « training of trainers » concept
• Reinforce teams’ motivation and commitment
• Reinforce synergies (between subsidiaries, between Head office and Subsidiaries)
What ?
Training sessions will refer to:
• Tools to be deployed
• Action plans to be implemented
• Technical expertise on selected topics to be acquired
Who ?
• Level N / N-1 / N-2 / N-3…
• Field staff, their managers and trainers
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How ?
• Training course: with host-trainer (external or internal to the subsidiary)
• Self training session: with appropriate tools
• Consolidation session: self assessment (with support) following a training
course
Training process will be managed by OM-Plus contact and the Human
Resources manager
Supports used: paper, cd-rom (training, self training), IT (hard and
software)
Where ?
• In usual working environment
• In other locations allowing a minimum absence from the subsidiary
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