Blinkit (formerly Grofers)

Everything delivered in 10 mins

Dated 26 April 2023

1
Agenda

Mithun Rupak Problem

Mithun Rupak Target

Rahul Lande Solution

Rahul Lande Product or Services

Sandeep Maurya Marketing

Sandeep Maurya Competitors

Rakesh Sanchana Team

Rakesh Sanchana
Financials
2
Problem Definition

• Need for customers to travel to the shops and buy the necessary goods

– High shopping and Travelling time

• Frequent need of perishable daily goods

– Fruits, vegetables and groceries at household

• Urgent delivery needs and the gap in delivery industry

• Busy lifestyle of working population

– Time consumption and efforts required

Source area if needed 3

Problem Definition

• Limited buying options & deals

• Limited Delivery options & return policy

• Tedious to compare the prices

• Vendors fleecing the customer

• High probability of contraction of diseases (COVID)

• Travel and Social restrictions by Governing bodies (Because of COVID)

4
Target

• All of the Indian citizens are our target customers !

• People whose lives are on the Fast-lane and are disinterested to make efforts to run errands

• Who looks out for Offers, special deals and lowest price on the market

• Who would look out for fresh daily goods (Perishables like Fruits, veggies etc.,)

• Population prone to contract COVID who would opt for safe delivery of sanitized goods

• People from areas affected with Travel and social restrictions in place (Due to COVID)

Source area if needed 5

Marketing - SWOT Analysis

• FIRST MOVER ADVANTAGE

STRENGTH • HIGH MARGIN
• STRONG RELATIONSHIP

• ONLINE PLATFORM
WEAKNESS • PROJECT MANAGEMENT
• TECHNOLOY

• GLOBALIZATION
OPPORTUNITIES • E-COMMERCE
• EXPANSION

• COMPETITORS
THREATS • COST
• GOVERNMENT

6
4 Ps OF MARKETING

7
COMPETITORS - Dunzo

Delivery Delivery
Services Time

Pricing Payment

Technology
8
COMPETITORS - Big Basket

Delivery Product
Time Range

Payment
Promotions
Options

9
Thank you

10