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  • Globalization Drivers

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    Phuu Phuu Myint
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    The document discusses strategies for companies entering new international markets, comparing the competition, markets, technologies, costs, and regulatory considerations for businesses in different sectors like architectural design, satellite TV brokerage, and online education channels. It analyzes how these companies can differentiate themselves, target niche audiences, leverage various technologies, and structure their costs and operations to comply with policies in different countries.

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    The document discusses strategies for companies entering new international markets, comparing the competition, markets, technologies, costs, and regulatory considerations for businesses in different sectors like architectural design, satellite TV brokerage, and online education channels. It analyzes how these companies can differentiate themselves, target niche audiences, leverage various technologies, and structure their costs and operations to comply with policies in different countries.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views5 pages

    Globalization Drivers

    Uploaded by

    Phuu Phuu Myint
    The document discusses strategies for companies entering new international markets, comparing the competition, markets, technologies, costs, and regulatory considerations for businesses in different sectors like architectural design, satellite TV brokerage, and online education channels. It analyzes how these companies can differentiate themselves, target niche audiences, leverage various technologies, and structure their costs and operations to comply with policies in different countries.

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    © All Rights Reserved
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    of 5

    GLOBALIZATION

    DRIVERS
    Activity
    1. CITY MART HOLDING
    GROUP
    Customer goes to service Service organization
    organization goes to customer
    What What
    • Consumer goods • Consumer Goods
    How How
    • Modern Shopping Environment • Convenience Shopping Online

    Where Where
    • CMHL Website
    • Outlets 45 (Metro & Urban)
    When
    When
    • Customer Order 24/7 (1 day ahead)
    • 24/7 & (9am – 9pm)
    • Customer Service (10am – 10pm)
    2. CHANNEL VALUE
    PROPOSITION
    Customer goes to service Service organization
    organization goes to customer
    Pros Pros
    • Visible, Smell, Touch, Test, Take physically • Convenient (24/7 Order)
    • Shopping Feeling • Time Saving, Energy Saving
    Cons • Transportation Saving (Delivery Free)

    • Time Consume Cons


    • Energy Consume • Expectation Vs. Reality Gap
    • Limited parking space/ Traffic • Quality/ Visibility/ Testing Limitation

    • Time Limitation Mostly (9am – 9pm) • Be at home once delivery comes


    • Unreliable payment via online
    3. ADVICE
    Weight Reduction Pest Control Undergraduate
    Clinic Company Course
    Competition - Professional/Expert Competition – Expert Service, Competition – University Image,
    Consultant, Program, Service, Brand Caring, Hygiene, Safety Brand, Quality of Syllabus and
    Service, Professional lecturer,
    Market - Overweight People/ Rich Market – Pet owner, Busy convenient timing
    Kid/ Junk Food Eater/ Elder People Employee, metro and urban
    building/ Factory Market – Location, Teenagers,
    Technology – Application via online Developing Country
    Technology – Device, Material,
    Cost – Customized Cost Tools Technology – Online course, Online
    Government – License from library, Q&A, Website, Social Media,
    Cost – Based on service package Engagement with international
    respective health policy
    Government – Follow Animal students
    Control/ Hygiene Guideline by Cost – Competitive based on
    respective country country level and subject level
    Government – License from
    respective education policy
    4. STRATEGY FOR ENTERING
    NEW INTERNATIONAL
    Architectural
    MARKET
    Satellite TV
    Online Discount
    Design Firm Broker Channel
    Competition – Differentiation, Competition –Niche, time Competition – Differentiation,
    Localized in Design/ Color limitation Unique, Specialized Channel
    Market – Developed/ Developing Market – International, Trading Market – Age, Interest, Emotion,
    Country Gender, Life-Style, Social
    Technology – Social Media/
    Technology – Application, Website Website Technology – Quality of
    entertainment, customer service
    Cost – Customized Cost Cost – Bundle Sale/ Limited Edition
    Cost – Customized based on
    Government – Align with Policy Government – Legal Trade channel, duration, package
    Government – Align with
    Respective Policy

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