EMERGENC

Y AS A
FACTOR
CRISIS
Prepared by: Percila Flordeliz M. Bonotan
RCRIM
 CRISIS AND EMERGENCY
● Crisis came from the Greek Word crisis, which means “Separate” (Lud-ayen, C.G.K.
2006)
● (Funk and Wagnalls) Crisis is the turning points in the progress of an affair or a series of
events.
● Though crisis is often used interchangeably with emergency.

EMEGENCY – Latin word “emergentia”, a sudden condition or state or calling for an

immediate action.

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 A crisis can slow down or stop an organization and cause significant financial,
security, safety, and reputational damage.

According to communications expert Dr. Robert Chandler, there are six stages in every crisis:

• Warning
• Risk Assessment
• Response
• Management
• Resolution
• Recovery 
In the response stage, the type and extent of notification is determined by the
scope, size, and emergency. Response stage notifications include:

• Activation of an Emergency Operations Center

• Directions for first responders

• Evacuation and shelter-in-place instructions

• Safety warnings

• Reminders of emergency response guidelines

In a crisis, there are several emergency notification factors to consider, including:

1. The best ways to communicate –Organizations rely on traditional contact

paths like phone calls and emails, you can also leverage push notifications, SMS,
text messages, and other methods to reach your target audience.
2. What to communicate –Consider the message and how an audience might

react to it in advance. Use the right wording, and leave no room for

misinterpretations.
 
3. The importance of meta-messages – Dr. Chandler emphasizes 
a 3-3-30 rule for mapping messages. If every message includes 3 sentences, 3
main points, and can be delivered in less than 30 seconds, your organization
can deliver clear, concise, and direct updates.
4. How events can change rapidly – A crisis can change instantly; therefore,
information may not be accurate depending on when it’s delivered.
5. How to prepare – Emergency preparedness is key. Use drills and exercises to
fully understand how to respond to a crisis
my experience

2016-2017 2018-2020 now

Mention the institution Mention the institution Mention the institution
List your studies here List your studies here List your studies here

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Where have i worked

2011-2012
Venus is the second planet
from the Sun

2013-2017
Despite being red, Mars is
actually a cold place

2017-2020
Saturn is composed of
hydrogen and helium

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 “This is a quote, words full of wisdom that
someone important said and can make the
reader get inspired”

— someone famous

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Jenna Doe Web: Click here to view more
 my work
area
01
You can enter a subtitle here if you need it

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Jenna Doe Web: Click here to view more
project 01 // 2011-2013
name of the
company
Duration: 2011 - 2013

job description
Mercury is the closest planet to the
Sun and the smallest one in the Solar
System. This planet's name has
nothing to do with the liquid metal,
since Mercury was named after the
Roman messenger god

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