PRACTICAL VIEWS IN HEALTH

ENTREPRENEURSHIP
Training School: The Sustainability of Health Promotion
and Disease Prevention, with a special focus on Big Data and
Business Modelling

•12-15 September 2022

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 1. What is entrepreneurship?
Entrepreneurs are HUMANS who:
 have the ability to identify and to evaluate a
business opportunity
to gather the necessary resources (all types)
to use the opportunities through specific
actions

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 2. Why nobody found this solution before me?
•Check the scientific articles
•Google for companies in the field
•EUDAMED/ European database on medical
devices (EUDAMED)
https://ec.europa.eu/tools/eudamed/#/screen/hom
e
•EU Clinical Trials Register
https://www.clinicaltrialsregister.eu/

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 3. Do you really ..you know…innovation?

Innovation=Invention+Comercialization (Edward B
Roberts)
Innovare =Invention *Comercialization (Bill
Autlet)
So (IF) Invention=0 then Innovation=0
Daca (IF) Comercialization=0 then Innovation=0

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 3. What is innovation?
• Mouse
• Who invented it: Xerox park
• Who sells it : Apple (Steve Jobs)

• AdWords? (commercial based on keywords)

Who invented it: Overture
• Who sells it : : Google

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 4. Cause we have all the time in the world…
Time from idea to market
 Equipments- 6 years
 Pharma products 8-12 years

think long term and learn to share

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 5. Evaluate what you know for real and
were do you need help!

• Regulation knowledge
https://ec.europa.eu/growth/tools-databases/na
ndo/index.cfm?fuseaction=directive.main
• Clinical Trials- discuss with an experienced
CRO-before you start developing the product

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 5. Evaluate what you know for real and
were do you need help

• Financial knowledge
• Skills for procurement and supply activities
• Communication skills
• Negotiation skills, Contractual skills
• Knowledge in the legislative field
WORK WITH PROFESSIONALS!
ASK RECOMMANDATIONS!
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 6. Who cares?
A. Sponsor:
•Gives the necessary resources
•Responsible for the economic success

B. Promotor
•Can be the same as the sponsor but not always the same
person
•His job is to promote the project in front of the decision
factors.

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 6.Who cares?
C. Client/Consumers
•Buy the product (FAMILY, INSURRANCE COMPANIES)
?How about Primary Market Research?

D. The end user

•The person actually using the product (ex. PACIENT )

E. The VETO person

•Who can stop me

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 7. Who pays for my idea/results?
• The Sponsor
• My organization
• An investment fund
• A client interested by the final result
• Non reimbursable funds existing in the
market
• Sometimes somebody who will lose a lot if
your idea goes to market
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 7. Who pays for my idea/results?

• SPLIT THE RISKS

• Pitch were and when you actually have
something to show

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 8. SHAREHOLDERS/INVESTORS/SUPPLIERS

Simple rules:
•Pay your coffee and suppliers!
•Suppliers are not investors!
•Investors :
• will give you rather than take
• will teach you new things.
• for sure pay for their own coffee!

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 9. USE VALIDATED CONNECTIONS
and GET FREE KNOW HOW
Talk to clusters
ROMANIA www.rohealth.ro
The European online hub for industry clusters
https://clustercollaboration.eu/
CLUSTERS=NEXT TO THE DOOR MARKETS FOR
YOUR HEALTH INNOVATION

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 10. LEARN TO FAIL

• FAILURE= A LEARNING EXPERIENCE

• BUT DON’T FORGET TO RISE AGAIN!

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Conclusion

Health entrepreneurship is a long term group

HUG so find your group and HUG PROPERLY!

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 BeHEALTH 2022, 25-27 Oct.
International Event in Healthcare, 5th edition

BeHEALTH is for you if:

you are anxious to find out how the UE funds made the difference and how
you can be one of the future winners.
you are interested to meet successful health entrepreneurs.
you need to share your opinions with our experts during specific panels.
you want to meet your future partners at the bilateral meetings session.
you wish to participate in the INTERNATIONAL START-UPS IN
HEALTHCARE CONTEST and have a real impact on the medical innovation

>30 11 Contest Contest

Online >500 >100 for startups, for abstract
attendees speakers countries panels
with 3 rewards

https://rohealth.ro/ro-behealth/ro-behealth-2022

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 BeHEALTH 2022, 25-27 Oct.
International Event in Healthcare, 5th edition

Panels
• Education for Health
•Funding Opportunities for Health
• The Hospitals from home
•E-health
• CLUSTER for Health Networking
•Medical Equipment and Instruments
• Social Responsibility for Health
•Translational Medicine
• Health Policies and Infrastructures
•Materials for Health
• Bioeconomy for Health
•Women Entrepreneu
Entrepreneurship
rship

Online >500 >100 >30 11 Contest Contest

attendees countries panels for startups, for abstract
speakers
with 3 rewards

https://rohealth.ro/ro-behealth/ro-behealth-2022

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 Thank you for your
attention!

Contact: Flaviana Rotaru

Phone: 040 031 417 27 17
E-mail: rohealth@rohealth.ro
Web: www.rohealth.ro
LinkedIn: https://lu.linkedin.com/ROHEALTH - The Health and Bioeconomy Cluster
Facebook: https://www.facebook.com/ROHEALTH - The Health and Bioeconomy Cluster

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