GOOGLE AND ITS RANKINGS

SUMMARY CHECK LIST

SENTENCES

 There are seven sentences.

 Each sentence has been numbered 1-7.
 Each sentence is a complete sentence with a full stop at the end.
WORD COUNT

 There is an indication of a word count.

 The word count is written at the end in brackets.
 The words are less than 70.
  Quoted Phrase Own Words  
1 Google Inc. is a multinational American corporation based in Google Inc. offers web services and products. ✓ (1)
Mountainview, California that offers Internet-based products and
services
2 The company is most famous for its web search engine, Google Search, It is best known for its Internet search engine, Google (1)
which is the most widely used search engine in the world Search.✓

3 The company founders, Larry Page and Sergey Brin, developed new It was developed by Larry Page and Sergey Brin.✓ (1)
search-engine technology while they were studying at Stanford
University.
4 Their idea was for a search engine that ranked sites not according to Google Search rank sites according to their value and (1)
how many time search words appeared on a site, but according to how relevance.✓
many other sites linked to those sites
5 Google makes 99% of its money through advertising. Using technology Google makes most of its money through targeting (1)
from a company that it bought, named DoubleClick, Google can work
advertisements at online users. ✓
out what users are interested in and so targets advertisements at users
accordingly.

6 However, the technology it uses has caused many people and The company has been criticised for invading the privacy (1)
organisations to raise concerns over privacy.
of its users. ✓
7 Nevertheless, Google is viewed as a desirable company to work for. In It is one of the best companies to work for.✓ (1)
the last four years Fortune magazine has consistently ranked it in the
top four companies to work for.