GAGNE’S

6.53
HIERARCHICAL
THEORY
Robert M. Gagne
 INTRODUCTION
Robert M. Gagne is a prominent educational
psychologist whose ideas on the ‘Conditions
of Learning’ are generally employed in every
teaching learning process.

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GAGNE(1984)
Has described learning as a
change in the behavior of an
individual that is retained and
that, makes possible a
corresponding change in his or
her behavior in a particular
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 8.

High Level
Of Thinking
] Pro
ble
m
Sol
7.Rule
vin
g
(Cognitive Aspects) 6. Concepts
5.Differentiation
4. Terminology Lowest Level

]
3. Process(Chaining) Of
Thinking
2. Response Learning
(Behavioral
1.Signal Learning(Stimulus) Aspects)

EIGHT STAGES OF LEARNING

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1. SIGNAL LEARNING (STIMULUS)
This is the simplest form of learning and consists
essentially of the classical conditioning first
described by the behavioral psychologist Pavlov.
In this type of learning the animal or individual
acquires a conditioned response to a given signal.

Example: When there is a Red

Signal on Road, people stop their
vehicles.
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Here ,

Stimulus = Red light

Conditioned response=People stopped their vehicles

This learning is also known as Type-S theory
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2. STIMULUS - RESPONSE LEARNING
This is also known as operant conditioning which
was developed by Skinner.
Skinner considers an operant as a set of acts which
constitutes an organism’s doing something .
Example : Raising its head, walking about, pushing
a lever.

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 Stimulus-response learning is all about is getting
the response to stimuli.
2.
TheSTIMULUS - RESPONSE
individual makes responsesLEARNING
to specific
stimuli; the correct response is rewarded

VS

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3. CHAINING (PROCESS)
This is a more advanced form of learning in which
the subjects develops the ability to connect two or
More previously learned stimulus-response bonds
into a linked sequence.

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It is the process whereby most complex
psychomotor skills are learned.
Eg. Riding a bicycle or playing the piano.

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 4. VERBAL ASSOCIATION(TERMINOLOGY)
Chains that are verbal, e.g. A child identifies an
object and calls it by its proper name “the red ball”
or it finds a Hindi or French equivalent for an
English word.

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Verbal association occurs when the learner makes
verbal responses to stimuli that are words or pair of
words. Chaining is a process where a learner
connects individual associations in sequence.
Example: A learner can recite verbal sequences
consisting of lists of words, or the alphabet from
A-Z .

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 PRODUCT OVERVIEW

UNIQUE TESTED
Only product specifically dedicated to the commercial Conducted testing with young business owners in the
market area

FIRST TO MARKET AUTHENTIC

First beautifully designed building that's both stylish Designed with the help and input of architecture
and functional experts in the field 

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 PRODUCT BENEFITS

Simple and quick to Creates spaces for Reduces carbon

build community footprint
interactions

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COMPANY OVERVIEW
 BUSINESS MODEL

RESEARCH DESIGN ABSTRACT

We based our research on We believe people need Minimalist design and

market trends and energy efficient buildings easy to build
commercial sales

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 MARKET OVERVIEW

$3B $2B $1B

Opportunity to build Freedom to invent Few competitors

Fully inclusive market Selectively inclusive market Specifically targeted market

Total addressable market Serviceable available market Serviceable obtainable market

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 MARKET COMPARISON

$3B $2B $1B

OPPORTUNITY TO FREEDOM TO FEW
BUILD INVENT COMPETITORS

Addressable market Serviceable market Obtainable market

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OUR COMPETITION

CONTOSO COMPETITORS

• Our product is priced below that of other • Company A

architecture companies on the market Product is more expensive

• Simple and easy to build, compared to the • Companies B & C

complex building materials of the competitors Product is expensive and inconvenient to use

• Affordability is the main draw for our consumers • Companies D & E

to our product Product is affordable, but inconvenient to use

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 OUR COMPETITION

CONVENIENT
Contoso
A

EXPENSIVE AFFORDABLE

C
D

B
E
INCONVENIENT

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 GROWTH STRATEGY
How we’ll scale in the future

FEB 20XX MAY 20XX OCT 20XX

Roll out drafts to local companies Release the drafts to the general Gather feedback from architectural
in the region to help establish the public and monitor press and firms and commercial business
product regional market trends owners to expand availability of
the product

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 TRACTION
Forecasting for success

KEY METRICS REVENUE BY YEAR

$40,000

Gross
Clients Orders Net revenue
revenue
$30,000

20XX 10 1100 $10,000 $7,000

$20,000
20XX 20 200 $20,000 $16,000

20XX 30 300 $30,000 $25,000

$10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

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TWO-YEAR ACTION PLAN

Draft plans Run focus groups Gather feedback

Feb 20XX May 20XX Oct 20XX

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test with businesses Regional launch Deliver to client

Feb 20XX July 20XX Dec 20XX

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FINANCIALS
YEAR 1 YEAR 2 YEAR 3

Income

Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

Expenses

Sales & marketing 5,062,500 38,400,000 151,200,000 70%

Customer service 1,687,500 9,600,000 21,600,000 10%

Product development 562,500 2,400,000 10,800,000 5%

Research 281,250 2,400,000 4,320,000 2%

Total expenses 7,593,750 52,800,000 187,920,000

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MEET THE TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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MEET THE FULL TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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FUNDING

PROPERTIES ANGEL CASH SHARES

INVESTMENTS
$12,000 $14,000 $32,000 $82,000
Revenue obtained from Amount obtained through Liquid cash we have on Number of shares
property rentals other investors hand converted into USD

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 SUMMARY

At Contoso, we believe in giving 110%. By using

energy efficient building methods, we help
commercial businesses grow and foster a consumer
first mindset. We thrive because of our market
knowledge and a great team behind our product. As
our CEO says, "Efficiencies will come from
proactively transforming how we do business."

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 THANK YOU
Mirjam Nilsson​
206-555-0146
mirjam@contoso.com
www.contoso.com

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