B2- UNIT 1

B2.U1 Class 7 – Case Study Engagement

(COMPANIES)

PART 1
GUIDELINES
Step 1: Dictate the Key CASE STUDY ENGAGEMENT GLOSSARY (ONLY GIVE THE MEANINGS AFTER FINISHING ALL THE WORDS GIVEN<DRIVERS/VOCABULARY/STRUCTURES>)
Step 2: Ask the student if he knows the SYNONYMS for the words.
 -IF HE KNOWS THEM- ask him to give you the SYNONYMS aloud.
 -IF HE DOESN'T KNOW THEM- give him the SYNONYMS and ask him to write it down.
Step 3: Make the student repeat the whole content from key drivers to structures.

KEY DRIVERS

1. To announce TO DIVULGE 6. To generate TO PRODUCE

2. To emphasize TO HIGHLIGHT 7. To reduce TO DECREASE

3. To exploit TO UTILIZE 8. To rely on TO DEPEND

4. To explore TO SURVEY 9. To threaten TO INTIMIDATE

5. To fall short TO FAIL 10. To unlock TO RELEASE

KEY CONTENT

1. Energy renaissance FUEL REVOLUTION 6. Safety awareness SAFETY CONSCIOUSNESS

2. Internal absenteeism EMPLOYEE ABSENCE 7. Safety hazard SAFETY RISK

3. Leaseholder TENANT/ OCCUPIER 8. Training scheme TRAINING MODEL

4. Oil pipeline PETROLEUM DUCTS 9. Wellbeing WELFARE

5. Sacred site HOLY LAND 10. Willingness DISPOSITION

KEY STRUCTURES
1. To be on hand to talk 6. To have a negative effect on
TO AVAILABLE TO TALK TO HAVE A BAD IMPACT OVER

2. To be ranked among the best 7. To look nice and dandy

TO BE CLASSIFIED AS ONE OF THE FINEST TO SEEM POSITIVE

3. To be very cost-effective 8. To pave the way to recovery

TO BE ECONOMICAL TO ARRANGE A TURNAROUND

4. To get a business in shape 9. To take on an endeavor

TO FIX A BUSINESS TO ACCEPT A CHALLENGE

5. To have a lack of concern for 10. To turn an image problem around

TO NEGLECT TO REPAIR REPUTATION

WE ARE A BENCHMARK AT INTERNATIONALIZING MARKET LEADERS, BECAUSE WE ENHANCE OUR CLIENTS’ MARKET VALUE BY BROADENING AND PROFESSIONALIZING THEIR COMMUNICATIONAL KNOWHOW.

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 B2- UNIT 1
B2.U1 Class 7 – Case Study Engagement

(COMPANIES)

PART 2
GUIDELINES
Step 1: Let the student read the Briefing.
Step 2: Work together to solve the task.

(THE VIRTUE OF NECESSITY)

Continental Resources is a top 10 independent oil producer in the U.S. Lower 48 and a leader in America's energy renaissance. Based in Oklahoma
City, Continental is the largest leaseholder and one of the largest producers in the nation's premier oil field, the Bakken o f North Dakota and
Montana. The Company also has leading positions in Oklahoma, including its SCOOP Woodford and SCOOP Springer discoveries and the STACK
and Northwest Cana plays. With a focus on the exploration and production of oil, Continental has unlocked the technology and resources vital to
American energy independence and our nation’s leadership in the new world oil market. Continental Resources has built a premier portfolio of
assets in unconventional resource plays that are consistently ranked among the best in the United States.
Its three core assets—the Bakken in North Dakota and Montana, and the STACK and SCOOP plays in Oklahoma—represent multiple decades of
future development and production growth. Investment returns from these assets rank among the best in the industry. In 2017, total production
was 242 thousand barrels of oil equivalent (1,480,000 GJ) per day, of which 57% was petroleum and 43% was natural gas.
Continental's CEO, Harold Hamm, also serves as its board chairman.
This all looks nice and dandy but a serious safety problem is threatening the future of Continental Resources, Inc., hundreds of yearly accidents
have led to high absenteeism, causing lost time, low morale, unsatisfactory efficiency levels, falling profits and a falling share price. Press articles
about the company's lack of concern for its employees are having a very negative effect on customers, shareholders and staff If the company is
to survive it must develop a 'safety conscious culture'. The question is how?
More so, people in the U.S. state of North Dakota are angry because CR is building a giant pipe near their land. The oil company wants to build
the multibillion-dollar oil pipeline under a lake near the Standing Rock Sioux Reservation. The Sioux people are Native Americans who have been
on the land for thousands of years. The Native Americans have been joined by many protestors. They are all trying to stop the $19 billion pipeline
from passing near Sioux land. They say it will dirty their drinking water and make it undrinkable. They also say the pipeline will damage sacred
Sioux sites. The 1,885-km pipeline project is almost complete, so getting the business in shape needs to be done ASAP.

AN EXAMPLE FROM ANOTHER COMPANY:

Transco, a UK pipeline company, which was originally part of British Gas, opted for the Safety Charity Challenge when many other attempts to
introduce a safety culture had failed the company. It dramatically reduce accidents (33 per cent in 18 months) saving 2,521 w orkdays! It also
led to huge cost savings and generated a lot of good publicity, which had a positive effect on workforce morale. Efficiency also improved greatly.
The challenge was also very beneficial for the charity Mencap, which deals with people with learning disabilities. The Institute for Business
Ethics says, 'If a way can be found to improve both the productivity of the company and the wellbeing of the community, then necessity will
become a virtue.'

SCENARIO: You are part of the board of advisors tasked with the challenge of taking on the endeavor of solving the internal absenteeism
issues and turning all image problems around with the following options:

1 The Interactional School of Industrial Engineering

Send all technical staff members on an intensive 'safety awareness' course run by a high-profile school of engineering. The course is very
expensive but has an excellent reputation. This will be emphasized at a press conference organized to announce the new company plans.
On their return, the managers will train their teams. The forecast is to have improved safety conditions by this time next year.
2 Lores, Romeu & Associates.
Bring outside consultants into every subsidiary to organize training schemes for all employees over a period of six months. This would be
more expensive but would give low-level workers an opportunity to speak to experts and to point out problems. The results should be almost
immediate and the experts would be on hand to talk to the press.
3 Safety Charity Challenge
Offer to give a sum of money to a community charity of the workers' choice every time they eliminate a safety hazard. An untested idea
suggested by the communications department. If successful, it could lead to a lot of positive publicity and be very cost-effective. However, it
relies on the employees' willingness to take part in such a scheme. There is no knowing how long it might take to improve conditions.

DYNAMIC: ROLE-PLAY THE NEGOTIATION OF A SOLUTION.

 Student must brainstorm a strategy to tackle this project.
 Student must prepare the arguments that will be use in favor of the solution.
 Student must present a solution and try to convince the participants persuasively.

WE ARE A BENCHMARK AT INTERNATIONALIZING MARKET LEADERS, BECAUSE WE ENHANCE OUR CLIENTS’ MARKET VALUE BY BROADENING AND PROFESSIONALIZING THEIR COMMUNICATIONAL KNOWHOW.

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 B2- UNIT 1
B2.U1 Class 7 – Case Study Engagement

(COMPANIES)

PART 3
GUIDELINES
Step 1: Ask the student to summarize the case study scenario.
Step 2: work on the A/B/C exercises.

A) Brief the CASE STUDY ENGAGEMENT.

 What challenges can management face when staff lacks motivation?
 How important is it to keep staff motivated?
 How does the company’s success affect its staff?

B) True and False exercises regarding the CASE STUDY ENGAGEMENT.

1. Continental Resources is not a top 10 independent oil producer in the U.S.
2. Continental is the largest leaseholder and one of the largest producers in the nation's premier oil field.
3. Continental Resources has not built a premier portfolio of assets in unconventional resource plays.
4. Continental's CEO, Harold Hamm, also serves as its board chairman.
5. There isn’t a serious safety problem threatening the future of Continental Resources.
6. Press articles about the company's lack of concern for its employees are not having a very negative effect on customers.
7. The oil company doesn’t want to build the multibillion-dollar oil pipeline under a lake near the Standing Rock Sioux Reservation.
8. The 1,885-km CR pipeline project is almost complete.
9. Transco didn’t dramatically reduce accidents by 33% in 18 months, saving 2,521 workdays.
10. Transco’s challenge was also very beneficial for the charity Mencap, which deals with people with learning disabilities.

C) Questions regarding the topics of the CASE STUDY ENGAGEMENT.

1. What do you think about doing charity work?
2. Should companies be forced to invest in the local communities they operate? Why?
3. What is your country’s main commodity? Why do you think that is? What do you think about it being its main commodity?
4. What socioeconomic impact does oil have in your country?
5. How important is it to have local oil production in your country?
6. What are the advantages and disadvantages of producing and using fossil fuel?
7. What would the world be like without fossil fuel?
8. What alternative are there for fossil fuel?
9. Why do you think Scandinavian countries are so successful economically speaking?
10. What changes should your government make to boost socioeconomic growth?

WE ARE A BENCHMARK AT INTERNATIONALIZING MARKET LEADERS, BECAUSE WE ENHANCE OUR CLIENTS’ MARKET VALUE BY BROADENING AND PROFESSIONALIZING THEIR COMMUNICATIONAL KNOWHOW.

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