STARBUCKS

You Can’t Say No!

 “It’s not just coffee. It’s Starbucks”

ABOUT US

Starbucks was founded in 1971 and has grown

to become the largest coffeehouse chain
globally.

It operates in over 80 countries, with more

than 30,000 stores worldwide.

Starbucks offers a range of premium coffee,

tea, beverages, pastries, and merchandise.

Emphasize Starbucks' commitment to high-

quality products, ethical sourcing, and
customer experience.

2023 Starbucks Sales Pitch Deck 2

 Starbucks offers a range of exceptional products that
customers enjoy in our stores, at home, and on the
go.

Coffee
Handcrafted Beverages
Merchandise
Fresh Food

2023 Starbucks Sales Pitch Deck 3

 TARGET AUDIENCE OF STARBUCKS

ON-THE-GO
HIGH HIGH
TECHNOLOGY
INCOME SPENDERS
EARLY ADOPTERS
URBAN-ISH HEALTHY-ISH
CUSTOMERS CUSTOMERS PROFESSIONALS
SOCIALLY
CONSCIOUS
CUSTOMER

2023 Starbucks Sales Pitch Deck 4

NEW PRODUCT
LAUNCH
 An unexpected alchemy of Starbucks  finest arabica coffee
®

infused with Partanna  extra virgin olive oil offers a velvety

®

smooth, deliciously lush new coffee experience

Oleato

~A transformational innovation in coffee~

2023 Starbucks Sales Pitch Deck 6

PRODUCT
RANGES
The new beverage platform which launches in
Starbucks stores includes:

Oleato Caffè Latte

Oleato Iced Cortado

Oleato Golden Foam Cold Brew

Oleato Deconstructed

Oleato Golden Foam

Espresso Martini

2023 Starbucks Sales Pitch Deck 8

 TARGET CITIES

Muizenberg beach
South Africa Starbucks
Dewata Coffee Experience
Bali, Indonesia
Carter Road Mumbai, India
Wada Kura Fountain Park
Tokyo, Japan

2023 Starbucks Sales Pitch Deck 9

 The Boulange Bakery

Drive thru

GROWTH
OPPORTUNITIES Lunch

Sodas and Tea

2023 Starbucks Sales Pitch Deck 10

COMPETITIVE ADVANTAGE

 Excellent customer service

 Sustainable sourcing and

production initiatives

 Use of technology

 Product innovation

 Health consciousness *
 

2023 Starbucks Sales Pitch Deck 11

THANKYOU…

Akarsha
Anjali
Harshita
Girisha
Anchal