PRESENTA

TION
 Mixing:egg
Mixing of sugar and Fat

Addition of powders and

Mixing of all ingredients
liquid

Moulding Baking Cooling

CBL
(CONTINENTAL BISCUITS LIMITED)

SUBMITTED BY:
Rija Nayab
Ayesha Malik
Asia Bibi
Ruqia Muneer
INTRODUCTION

• CBL is the 2nd Leading manufacturer of

branded biscuits category in Pakistan
• The manufacturing plant of CBL based in
SUKKUR
• Provides employement over 3000 people in
this region
• The plant started the One production line but
now expanded to six production lines Which
operate round to clock according to customer
demands
 
 
HISTORY

Hasan Ali Khan Take

Parent company
Initiative in 1984(Founder
Levefre Utile(LU)
of CBL In Pakistan)

Jean Roman Levefre and Générale Food acquired

his wife Pauline utile LU biscuits in 1986,than
founded Levefre-Utile Sold to Danone
Biscuit co. In Nantes, In 2007 LU was sold to
France in 1846 Kraft's foods with 49.9%
share holding
Now under Mondleze
CBL hold 51.3% share
PRODUCT LINE
CBL products segmented in term of taste profiles and life style:-

Soft and sweet plain Bakeri

Cream Filling Prince, Oreo

Salty Snack Tuc

Sweet Candy, Chocolate chips

Plain Glucose Tiger

Ingredient based Zeera plus

Healthy Wheatable
BRANDS OF CBL

50.3%Share Holding
30%MarketShare

EBM:40%
Competitors Bisconi:16%
Market share MAIFAIR:3%
UnBranded:8%
TARGET MARKET

Market Demographic
Biscuits are consumed Target Audience
• Children
by people of all ages
• Urban Housewives
and regions
• Rular Middle class
Consumption depends:-
• Young & Adults
Age,Nutrition & Taste

CERTIFIED BY
MANUFACTURING LINE

Production Plant Stock/Transfer/Sale

Procurement Packaging

Storage Quality Evaluation

Baking
Mixing
Mouldin
g
SUPPLY CHAIN
WAREHOUSE
WAREHOUSE
TRANSPORTATION

Mode of transport
• Rail transport
• Water transport
• Road transport
• Air transport