Professional Documents
Culture Documents
MANAGEMENT
CIA-2
21SJCCB303
A D I T YA . V
ONE START UP - UBER
Chief financial officer
Chief HR officer
Chief of security
General council
President ridesharing
Uber Technologies Inc. is a largest global taxi technology company which
operates Uber App. Uber is essentially an On-Demanding taxi hailing services
which people with smartphones use to book a trip by third-party private owned
vehicle.
Uber organizational structure has been traditionally highly hierarchical with co-founder
and former CEO Travis Kalanick yielding tremendous power and micromanaging the
ride-hailing giant. Kalanick had to resign as a result of these scandals. After Dara
Khosrowshahi became new CEO in 2017, Uber organizational structure has been
subjected to certain changes. Mr. Khosrowshahi is attempting to fix Uber organizational
culture as part of his grand plans to turnaround the business. Accordingly, improvement
in organizational culture may necessitate changes in organizational structure.
Specifically, de-layering of organizational structure may be introduced, removing certain
levels of management in order to make the business more flexible to respond to the
changes in external marketplace. organizational structure may be introduced, removing
certain levels of management in order to make the business more flexible to respond to
the changes in external marketplace.Moreover, advantages of flat organizational
structure include faster speed of communication between the top management and floor-
level employees.
Current tag line of uber: “Move the way you want”
Tagline I would like to create one for uber:
“Just book a uber to be uber” (the English word "uber"
comes from the German word "über", which he translated as
"super“.
ONE INDIAN COMPANY - RELIANCE