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Cross Cultural

Issues in
International
Human
Resources
Management AASHI NOOR
MUHAMMAD
Cross Cultural
Issues
▶ Miscommunication across cultural due to
c ross cultural problem in multinational
▶ Differences in body language or gestures
▶ Emotional Display
What is Cross Culture in
HRM(CCHRM)
CCHRM refers to how leadership
and management of international
organizations utilizes or fail to utilizes
cultural diversity in an organization
to improve organizational
performance.
Example of Cross Cultural
Management
Successful expansion to new territories using
cross cultural management in the multinational
firms:

Cocacola
Nestle
Mcdonald
Pizza
Hutt
Challenges of IHRM Due to cross
culture
▶ Cultural Differences
▶Ineffective recruitment &
Selection
▶ Legal Risk
▶ Career Growth and opportunities
▶ Business values and Ethics
Cross Cultural
Conflict
Ethnocentrism, is like individuals
belief that their culture and way of
doing things is the right way
Cross Cultural Relationship
Challenges
▶ Coping with religion differences
▶ Loss of Identity
▶ Daily disagreement over small things,
Hygiene, Standards
▶ Different idea about the meaning of love ,
family and relationship

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