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Marketing and Sales

Freshii in California
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About Freshii
Introduction

Freshii is a restaurant that focuses on health and wellness by offering fresh and nutrient-rich ingredients.
They prioritize customization, providing a variety of options to accommodate different dietary preferences
and requirements. The restaurant also values convenience, catering to busy individuals with quick-service
dining options that promote healthy eating. Freshii demonstrates a commitment to sustainability by
sourcing ingredients responsibly, minimizing waste, and providing eco-friendly packaging choices. This
approach resonates with customers who prioritize sustainable and ethical choices.
 Target Market or Needs

01 02 03 04
Health- Busy
Fitness Vegetarians
conscious professiona
enthusiasts: and vegans:
individuals: ls:

Freshii in California targets several distinct customer segments

 Target group and segment

1. California has a strong health and wellness

culture.
2. Freshii offers menu options that cater to
diverse dietary preferences, including A
vegetarian, vegan, gluten-free, and dairy-free
choices. 3. Freshii's commitment to sustainability and
eco-friendly practices aligns with the values of
health-conscious Californians.
B 4. Freshii can leverage California's culinary
diversity by incorporating local flavors and
5. Freshii's focus on convenience, quick-
ingredients into their menu offerings.
service, and grab-and-go options appeals to
busy individuals seeking healthy meals on
the go.
6. Promoting Freshii as a go-to option for
C
nourishing meals that support an active
lifestyle can attract health-conscious
Californians.
 Developing a price strategy and structure for Freshii
in California
It requires consideration of several factors. Here are some key aspects to consider when determining the price strategy and
positioning against competitors:

Cost
Analysis:
Promotions
and Discounts:
Target Market Perception:

Profitability
Goals Flexibility:
Pricing
Strategies:
 Cultural and lifestyle

1. California has the largest population in the

United States, contributing to a substantial
consumer market.
2. The state's strong economy, diverse A
industries, and high disposable income levels
support a thriving market. 3. California's key sectors include technology,
entertainment, tourism, agriculture,
healthcare, and more.
B 4.Industries such as technology,
entertainment, and renewable energy have
5. Californian consumers have a health- experienced significant growth in the state.
conscious and sustainability-focused
mindset, prioritizing healthy and organic
food, eco-friendly products, and innovative C
solutions.
6. Staying informed about consumer trends
and preferences is crucial for businesses to
align their offerings with market demands in
California.
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