Professional Documents
Culture Documents
ON
ATTITUDE
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ABRAHAM LINCOLN TEAM
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ABOUT ABRAHAM LINCOLN
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ATTITUDE CONCEPTS & DEFINITIONS
CONCEPTUAL
STUDY
OF
ATTITUDE
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ATTITUDE
What is Attitude?
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FACTORS DETERMINING ATTITUDE
1. Environment:
Home,school,work,media,tradition,beliefs,
social environment.
2. Experience:
positive positive
3. Education:
Both formal & informal.
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COMPONENTS OF ATTITUDE
Cognitive
Component
Affective
Attitude Component
Behavioral
Component
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WORK RELATED ATTITUDES
JOB INVOLVEMENT
The degree to which a person identifies with his
or her job.
JOB SATISFACTION
A general attitude towards one’s job.
ORGANISATIONAL COMMITMENT
The degree to which an employee identifies with
a particular organization and its goals.
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ATTITUDE
GOD IS NO WHERE
Everything depends on
how do we see anything.
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THE ICEBERG
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THE ICEBERG
ONLY 10% OF
ANY ICEBERG
IS VISIBLE.
THE
REMAINING
90% IS BELOW
SEA LEVEL.
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THE ICEBERG
VISIBLE
ABOVE SEA LEVEL
10 %
SEA LEVEL
INVISIBLE
BELOW SEA LEVEL
90 %
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THE ICEBERG
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THE ICEBERG
KNOWLEDGE
KNOWN &
TO OTHERS
SKILLS SEA LEVEL
UNKNOWN
TO OTHERS
ATTITUDE
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THE ICEBERG
In other words,
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THE ICEBERG
KNOWN
TO OTHERS
BEHAVIOR
SEA LEVEL
UNKNOWN
TO OTHERS
ATTITUDE
MOTIVES – ETHICS - BELIEFS
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WHAT MAKES YOUR LIFE 100% ?
S K I L L S
19 11 9 12 12 19 = 82
K N O W L E D G E
11 14 15 23 12 5 4 7 5 = 96
H A R D W O R K
8 1 18 4 23 15 18 11 = 98
A T T I T U D E
1 20 20 9 20 21 4 5 = 100 21
IMPORTANCE OF ATTITUDE
WHY RICH COUNTRIES ARE RICH?
WHY POOR COUNTRIES ARE POOR?
The difference is not the age of the country
India & Egypt, that are more than 2000 years old and
are poor.
On the other hand, Canada, Australia & New Zealand,
that 150 years ago were inexpressive, today are
developed countries and are rich.
This is not because of availibility of natural resources
i.e. Japan has a limited territory, 80% mountainous,
inadequate for agriculture & cattle raising, but it is
the second world economy.
Race or skin color are also not important:
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A MORAL LESSON
A MORAL
STORY
ON
ATTITUDE
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There were Stone-cutters toiling on the roadside.
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When asked for their Responses.
One replied with pains, “ No choice!
I have got to do this Labor for my
child” 27
Another said with pride,
“Our roads are getting
built;
I do it as Duty to my
Nation” 28
While the third calmly said,
“ I do it as Worship of the Lord
at the Temple that is being built.” 29
The Child of the first became A Stonecutter
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VIDEO SHOW ON ATTITUDE
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ROLE PLAY
Directed By
Ajay Kumar34
THANK YOU NOTE….
Dr.D.Gopal Krishna
MBA,M.Com,LL.B,Ph.D
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