COPYWRITING

TIPS
USE REDDIT
THREADS
Go to the sub Reddit where your
customers go.
See what words are being used.
Use the same words in your
copy.
SHORT SENTENCES FOR
BETTER COPY
Easier to read and understand.
EG
NO:
You may want to consider subscribing at this instant.
YES:
Subscribe now.
THE SLIPPERY SLIDE

01 02 03 04 05 06
Keep your audience Get them to Promise something Begin with a story. Offer numbered Get them to keep
reading. reading the second at the start. tips. on reading.
sentence after the
first sentence.
VERY SPECIFIC
HEADLINES
80% of audiences just read the headline and only 20% read the copy.
Headlines should tell audiences exactly what they will get.
Which is better?
Lose more weight now.
Or
Lose 5kg in one month with our express programme.
FOMO – FEAR OF MISSING
OUT
Use it if you can but remember it does not work in every situation.
Emphasise offers that run out at a certain time.
EG
Offer ends Saturday 3am.
USE STRONG LEADS
Headlines are important.
Leads equally so.
Lose them at the lead, you lose them forever.
Use the lead to keep them reading.
5 sentences at the most.
Use a story in the lead if possible.
USE SIMPLE WORDS AND
AVOID BIG WORDS
Don’t make audiences look up words or you may lose them.

BIG SIMPLE

attempt try

utilise use

donate give

inquire ask
USE AIDA
Attention – in the headline
Interest – in the lead
Desire – in the body copy
Action – call to action
BENEFITS OVER FEATURES
TURN FOLLOWERS
TO BUYERS
Deal with objections E.g. Not ready to buy, not
willing to spend. Give better reasons to buy.
CREATE A SENSE OF
SCARCITY AND URGENCY
Don’t let customers think it over.
Get them to act now.
Some words:
Limited time offer.
Only 10 sets left.
Sale ends tomorrow midnight.
Promo code expires in 3 days.
 Low sales figures? Highlight
other successes.

HIGHLIGH Number of signups.

T THE
SUCCESSE
Success case studies.
S
Number of followers.
 Before using the product
USING
TESTIMONIA
LS:
THINGS FOR After using the product
YOUR
CUSTOMERS
TO MENTION
Tell other people