COPYWRITING

DR. NIAG
 What is Copywriting?

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Most IMPORTANT element in Marketing

Importance of Copywriting
Types of Copywriting
Soft
Sell

Copywriting

Hard
Teaser
Sell
Copywriting – Soft Sell Technique
Teknik berkongsi ilmu
dahulu, baru menjual

Menjual dalam diam

(Stealth selling)

Soft Sell Untuk meningkatkan

kepercayaan pelanggan

Menunjukkan
kepakaran

Mengajar prospek
tentang produk anda

Memudahkan produk
dikenali
Cara Menulis Soft Sell di FB

Tajuk
Pengenalan Cerita
(Headline)

CALL TO ACTION
Penceritaan
(CTA)
Contoh Posting Jualan Teknik Soft Sell
Teknik Soft Sell tanpa menjual dalam posting yang sama
Contoh Posting Jualan Teknik Soft Sell
Contoh Posting Jualan Teknik Soft Sell
Contoh Posting Jualan Teknik Soft Sell
Copywriting – Hard Sell Technique

Hard Sell
Teknik di mana
anda terus menjual
Cara Menulis Hard Sell di FB
Guna Teknik AIDCA

A •Attention
I •Interest
STRUKTUR

D •Desire
C •Conviction
A •Action
Attention/Perhatian
Headline:

The first sentence that captures readers' eyes

If your headline is interesting, your potential customers

will continue to read your copywriting, vice versa

The headline & the image you use must related &
relevant
 Example: Attention/Perhatian
[ATT:MOMS] Are u tired of ironing your shawls? Want to
spend more time with your little ones?

#LASTCALL! Combo scrub it away Sugarelle. *Valid till 14 Oct

only*

Have u tried out Siakap Miangkham?? This school holiday,

bring your whole family to dine here.

Online 4x4 pickup service-now operating in Perlis!

Interest/Minat Tips:
To sustain readers interest, the • Use short
introduction must engaging sentences

• Include
emotional
It can be in a form of testimonial, story, elements
statement from authority @ questions
• Highlight/bold
the main words

To support the headline & photo • State the benefit

of your
product/service

• Combine with
Readers don’t spend much time on a single interesting
post/photo/feed. They will scroll & scan photos
 Example: Interest/Minat
Iron-less & Fuss-free. ANYA INSTANT is Shawl Girls’ new
invention! Made special for women who are always in a rush,
ANYA INSTANT is an absolute time saver!

When both scrubs from Sugarelle is offered with special price,

you can SAVE MORE! Get both Coffee Bean Scrub & Cotton
Candy Lip Scrub for RM40 only.

Let’s taste some amazing dishes from Feza Kitchen. You will
definitely come back for more!

Need that furniture you bought to be delivered ON THE SAME

DAY? Book a 4x4 pickup service from TheLorry! It’s super easy &
way cheaper than a lorry!
Desire/Keinginan
You need to make readers want your
product/service

Emphasis on the benefits & advantages of your

products & include the features of your product

Use F.A.B formula:

F = Feature: The main characteristics, components @ facts related to
your product
A = Advantage: Advantage, uniqueness & speciality of your product.
Can be based on the USP
B = Benefits: Benefits will be tied to the wants & needs of your
potential customers. Include value of your product & what customers
will gain.
 Example: Desire/Keinginan
Benefit of ANYA INSTANT:
Made from Iron-free Korean Cotton & Lycra
Cooling & thin
13 neutral coloured patterns
Fuss-free, no pins needed. Less than 10 secs to wears

#CoffeeBeansScrub: Wash your face with this scrub for a

glowing and smooth skin

More than 41 lip-smacking menu with ingredients imported

from Thailand. Guaranteed quality
Conviction/Keyakinan
Expert statements or endorsements from renowned
organizations

Facts & Figures related to your product such as the number of

people using the product, affordable price, number of experts &
year of establishment

Testimonials from your users & their feedback on the products

to convince other users
Example: Conviction/Keyakinan
BUY MORE & SAVE MORE!
BUY 1 = RM 75
BUY 2 = RM 120

The combo is only available till 14th Nov. Save more, grab now!

Don’t wait. Set the date and come with your friends. What are
you waiting for?

1. Where is the service available?

For now, we are operating our 4x4 pickup service in Perlis, Kuala Lumpur & Selangor
2. Can I book on the same day?
Yes you can. 2 hours before selected pick up time.
Action/Tindakan
Action or Call to Action (CTA) is the final & Closing statement
of your copywriting. Your Instructions must be clear & concise.

Example:
• WhatsApp 013-2994567
• For more info click:
www.ninja.com
• Register now at:
www.ninja.com
• Like/comment on our
page
• Download for free
• Subscribe to email list
Tips:
• Give offers, discounts,
freebies, after sales
service
• Include CTA – Give
contact
number/email/link to
website
• Insert element of
urgency/scarcity –
Limited, Now, Selling Fast
Example: Action/Tindakan
SHOP ONLINE NOW AT http://bit.ly/Mallcollection

Order through our Registered Stockist or via our website

https://sugarellecosmetic.com/store/scrub-away-combo

Call to order now!

03-89289078/019-9992345

Try out our 4x4 Pickup Service today!

Visit www.thelorry.com or Download
Androids https://play.google.com/store/apps/details
Contoh Posting Jualan Teknik Hard Sell
Contoh Posting Jualan Teknik Hard Sell
Contoh Posting Jualan Teknik Hard Sell
Copywriting – Teaser Technique

Sejenis teknik pengiklanan di mana

Teaser kita mengusik @ memberi sedikit
previu apa yang pengguna bakal
perolehi.

Iklan ini sesuai digunakan untuk

produk-produk baharu
Cara Menulis Teaser
• Contoh:
Tajuk Menarik • AKAN TERBIT TIDAK LAMA LAGI
• BAKAL DIBONGKAR!

• Usik sedikit pelanggan dengan

Previu meletakkan ayat-ayat yang
menarik minat mereka

• Untuk menggalakkan pembaca

Tanya ada yang mengambil bahagian dalam
berminat tak? post anda.
Contoh Teknik Teaser
Contoh Teknik Teaser
Contoh Teknik Teaser