Scribd Logo
Upload

Welcome to Scribd!

  • Topic 4

    Uploaded by

    jashwini
    6 views10 pages
    Copywriting is the process of writing persuasive marketing and promotional materials to motivate people to take action. It is important for attracting visitors to a site, informing them about the site, convincing them to become customers, filling the site with readable content, and supporting SEO strategy overall. Effective copywriting uses different techniques such as teaser, softsell, and hardsell. A teaser gives a sneak preview to generate interest. Softsell involves sharing information before selling through storytelling and expertise. Hardsell directly sells through attention-grabbing headlines and calls to action with benefits, prices, guarantees, and reminders.

    Original Description:

    Original Title

    TOPIC 4

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Copywriting is the process of writing persuasive marketing and promotional materials to motivate people to take action. It is important for attracting visitors to a site, informing them about the site, convincing them to become customers, filling the site with readable content, and supporting SEO strategy overall. Effective copywriting uses different techniques such as teaser, softsell, and hardsell. A teaser gives a sneak preview to generate interest. Softsell involves sharing information before selling through storytelling and expertise. Hardsell directly sells through attention-grabbing headlines and calls to action with benefits, prices, guarantees, and reminders.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views10 pages

    Topic 4

    Uploaded by

    jashwini
    Copywriting is the process of writing persuasive marketing and promotional materials to motivate people to take action. It is important for attracting visitors to a site, informing them about the site, convincing them to become customers, filling the site with readable content, and supporting SEO strategy overall. Effective copywriting uses different techniques such as teaser, softsell, and hardsell. A teaser gives a sneak preview to generate interest. Softsell involves sharing information before selling through storytelling and expertise. Hardsell directly sells through attention-grabbing headlines and calls to action with benefits, prices, guarantees, and reminders.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    COPYWRITING @rabi’ahseman

    What is
    COPYWRITING?
    Copywriting is the process of writing persuasive
    marketing and promotional materials
    that motivate people
    to take some form of action,
    such as make a purchase, click on a link,
    donate to a cause or schedule a consultation
    https://www.awai.com/what-is-copywriting/
    The importance of
    COPYWRITING
    01 02 03 04 05

    Attract visitors to Inform visitors Convince visitors to Fill your site with Support your SEO
    your site about your site become customers readable content overall strategy
    Identify audience Demographic

    characteristics
    • Age
    • Gender
    • Income

    Psychographic

    • Interest
    • Values
    • Life Style

    Linguistic

    • English
    • Malay
    • Mandarin
    Effective COPYWRITING
    01 TEASER 02 SOFTSELL 03 HARDSELL
    TEASER TIPS:

    Teaser is a marketing tactic that gives sneak previews to • Interesting title


    something new that is coming user’s way. • Preview
    This method is suitable for a new product/ service • Ask question
    SOFTSELL
    Example of softshell technique;

    • Subtle marketing
    • Storytelling
    • Sharing before selling
    Softsell is a techniques that involve information sharing
    prior to selling.
    Softsell is suitable to increase
    This method can be used multiple times as part of brand loyalty because by
    continues customer engagement. sharing information, you are
    able to;
    Softsell writing format
    • Show expertise
    CALL TO
    • Increase brand confidence
    Topic Introduction Content • Create your product
    ACTION
    awareness
    HARDSELL
    Hardsell is a techniques whereby the
    seller directly sells.
    ATTENTION
    This method is recommended to be
    used less frequently compared to soft
    sell so as to not turn customers off.
    HARDSELL
    DESIRE
    • List down the benefits of your product /
    service to generate customer desire

    ACTION
    ATTENTION • Price-based selling technique
    • The most vital thing in marketing is to • PM/SMS for more information
    grab attention • Bonus
    • Use keywords such as Secret, Strategy, • Guarantee
    Technique, Tactic, Free, Discount, • Reminder
    Limited or usage numbers to catch
    people’s eye.

    INTEREST
    • Pick user’s interest in the product /
    service offered
    THANK YOU
    - Copywriting-

    @rabi’ahseman
    rabiahseman@gmail.com

    You might also like