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Investor Relations
Proposal
Blue Digital Media & Web Solutions
Introduction
Blue Digital Media and Web Solutions, a Creative IR & Media Relations Company with 17 years of experience in offering
services i.e. Investor Marketing, Public Relations, Email and Media communication with the potential investor
community.
Blue Digital Media and Web Solutions is a leading provider of IR and PR services to the business community. With a team
of experts and experience in the field, we are well placed to help our clients grow and thrive even in challenging times.
By knowing the customers issues, our talented team are able to offer unique and customized solutions backed by data
driven analysis and broad research.
Thank you for inviting Blue Digital Media & Web Solutions to submit a proposal to work as a partner in investment
relationships. Creating links that effectively differentiate different aspects of your Company's operations, financial
strategies and performance will play an important role in increasing equity, dignity and brand awareness of all
audiences, including shareholders, the investment community, and the media, strategic partners, Customers and
employees.

Blue Digital Media & Web Solutions


Investor Relations Program
Investor Relations (or IR) is a specific public relations discipline that revolves around the way a company communicates
with investors, shareholders, government officials and the financial community.
Investor relations processes should be closely linked to the statistics department of the organization, the legal
department, and senior management such as the CEO, CFO, and COO. Investor relations also have more regulatory
requirements than general public relations, due to financial and legal requirements mandated by governments.
The purpose of the investor relationship is to ensure that the company's stock is properly traded by disclosing key facts
that allow all investors to assess whether the company is a good investment or not.

Blue Digital Media & Web Solutions


Goal of IR
• For the company to be able to earn a high share value that reflects the company’s basic value.
• Representing the company to investors and representing investors to the company.
• Provide financial information to investors (traders and institutions) in a timely and accurate manner
• Provide non-financial data to support company values
• Observing the rules of commissions and stock exchanges
• A non-aggressive marketing or "closing" marketing promotion
• Presenting investor feedback to company executives and the board
• Creating acceptable financial markets for future funding on favorable terms

Product

Benefits or Return to
Company Advertising Messages

Customers Communication Material

Communication Channels

Blue Digital Media & Web Solutions


Services of Investors Relations Program
1. Improved Communication
Investor relations (IR) consultancy can help companies enhance their chances of operational success by communicating
effectively with stakeholders and investors.
2. Focused Analysis
Although you might be savvy about the technical aspects of your business model, you may not completely understand
the various market dynamics that affect your business. IR consultants have a deep understanding of ever-changing
market trends and the key drivers of any business environment.
3. Investor Targeting
IR consultants with years of experience on the market can help you craft winning pitches and guides on how to convince
big investors to play ball.
4. Improved Growth
An investor consultant can also reduce your cost capital and assist in market evaluation to develop an approach that is
ideally in line with your prospects.
5. Strategized Counsel
The consultancy can assess several investment portfolios of your investors and keep giving you updated advice on what
steps to take.

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Investor Relations (IR) Work Strategy

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Work Implementation

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IR Guidelines

Quality of Transparency, relevance, completeness, consistency, and easy to understand


1
information information
2 Accessibility of IR Availability and responsiveness of IR and clear information of IR contact point
3 Ability of IR Knowledge of IR team, understanding of investor, handle difficult QA information
Accessibility of
4 Schedule meeting, QA information
Management

Ability of
5 Executing strategy, managing investors expectation
management
6 IR materials IR presentation, webpage, annual report etc.
7 IR activities Quality & quantity of analyst, meeting, roadshow, site visit , call etc.
8 Feedback system Store feedback, improvement of IR feedback

Blue Digital Media & Web Solutions


Stock Market Analysis
Stock market analysis enables investors to identify the inner value of a collateral even before investing in it. All stock market tips are
developed after extensive research by experts. Stock analysts are trying to find a tool for the tool / sector / market in the future.
Through stock analysis, investors and traders come to equity buying and selling decisions. Studying and evaluating past and present
data helps investors and traders find market limits to make informed decisions. Basic Research and Technical Research are two types of
research that are used to first evaluate and inform collateral.

Why Stock Market Analysis is Important


Doing research before investing is necessary. It is only after extensive research that you can make assumptions about the value and
future performance of the investment. Even if you are following stock trading tips, it is best to do some research, to make sure you are
making the investment that is expected to earn you the highest return.
When you invest equally, you buy certain parts of the business that you expect to make money as the value of the business grows.
Before buying anything, be it a car or a phone, do some research on its performance and quality. Investments are no different. It is your
hard work that you are going to invest, so you need to have the right knowledge of what you are investing in stock market.

Blue Digital Media & Web Solutions


Stock Regulations / Amendments for Stock Promotion
Blue Digital Media & Web Solutions does stock promotions adopting the guidelines of OTC market, LSE, CSE, TSX, SWX
etc. Our experts suggest using the following platforms for the stock promotion. We offer suggestions to promote the
stocks using the following tools.
• Social Media: Social media is the place where stock promoters can reach many potential investors. We help our
clients to adopt robust strategies for social media marketing to find potential stock investors.
• Email: Using email is the most convenient way of reaching potential stock investors. However, an email marketing
strategy will only work when emails reach potential leads.
• Online Advertisements: Through online advertisements, promoters can find investors for stocks. We help the
promoters to adopt various online advertisement strategies to find the investors quickly and easily.
• Newsletters and Reports: Reports and newsletters are powerful tools for grabbing the attention of investors. Our
experts are poised with unique ideas for creating attention-grabbing newsletters and reports for investors.

Blue Digital Media & Web Solutions


Stock Regulations / Amendments for Stock Promotion
Blue Digital Media & Web Solutions can help the public companies to obtain a transparent business profile. We
recommend various strategies in this regard, and you can find some of them in the following section:-
• Over-aggressive sales strategies create trust issues among the investors. Promoters should also stay away from
providing unsolicited advice to the investors.
• Creating a detailed report on the stock performance is essential. Instead of hiding data, revealing data will help
investors to realize stock potentials.
• A company’s stock price increases with promotional activities. However, the company also needs to invest in assets to
find the interests of investors.
• If you come across misleading business information, you will not invest in the stocks. Thus, promoters have to avoid
peddling misleading information.

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OTC Markets Policy on Stock Promotion
Stock Promotion
In the over-the-counter equities market, paid stock promotion has long been of concern to the Securities and Exchange
Commission (“SEC”) and to responsible market participants. Recently the OTC Markets has taken an interest in the rules
that apply to investor activities and promotion of the issuers on their platform. Stock Promotion isn’t just a way of
attracting attention to a company and its stock; it can also be a form of illegal stock manipulation. That is because nearly
all stock promotions are financed by individuals or entities that hold large securities positions acquired at negligible cost
or at a considerable discount to market price, who want to sell their shares for a hefty profit. Those people may be
former insiders, current insiders concealing the amount of their ownership, stock promoters paid in shares or toxic
funders who lent money to the issuer in exchange for convertible notes.
The schemes in which they participate are called pump and dump operations. Stock promoters use various means at
their disposal—email blasts, phony “research reports” posted on a variety of websites, social media chatter talking up
the “hidden gem” in question, and, even today, boiler rooms whose staff cold calls likely prospects—to send a stock
skyward
Blue Digital Media & Web Solutions
OTC Markets Policy on Stock Promotion
Sometimes management is in on the play, and helps it along by issuing an avalanche of press releases touting the
company’s accomplishments and imaginary future projects. The plan may be even more elaborate. A group of
unscrupulous individuals will purchase a shell company, or even create one from scratch, and spend a year or more
setting it up as a vehicle for a pump and dump. When the time is ripe, the pump will begin.
Paid promotions are often associated with pump-and-dump activities where a third party is attempting to pump the
stock price to liquidate at inflated prices, following which the stock will inevitably go down. Improper and misleading
promotional materials, which can often be in the form of e-mails, newsletters, social media outlets (such as message
boards), press releases, videos, telephone calls, or direct mail, generally share the following common characteristics:
• Failure to identify the sponsor of the promotion or if the promotion is paid for an anonymous third party.
• Information focuses on a company’s stock rather that its business.
• Speculative language, including but not limited to grandiose claims and numbers related to the company’s business,
industry, financial results or business developments.

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OTC Markets Policy on Stock Promotion
• Touting of performance or profit potential from trading in a company’s stock with unsupported or exaggerated statements, including
related to stock price.
• Making unreasonable claims related to a company’s performance.
• Directly or indirectly promising specific future performance.
• Providing little or no factual information about the company.
• Urging immediate action to avoid missing out.
• Failing to provide disclosures related to risks of an investment.

Identifying Fraudulent Promotional Campaigns


Common characteristics of misleading and manipulative promotion:
• Fail to clearly identify the sponsor of the promotion, and/or the promotion is sponsored or paid for by anonymous, unidentifiable
3rd parties.
• Typically focus on a company’s stock rather than its underlying business.
• Use highly speculative language. Materials often rely on grandiose numbers and figures related to the target company’s industry,
business model, financial results, or business developments.
Blue Digital Media & Web Solutions
OTC Markets Policy on Stock Promotion
• Make unreasonable claims pertaining to an issuer’s operations.
• Suggest a promise of a specific future performance of the stock or profit to investors.
• Provide little or no factual information about the company, omit material information.
• Urge the investor to take action immediately as not to miss out on a great opportunity.
• Fail to provide details or disclosures about the risk associated with the issuers security.
• Anonymous paid promotion is often associated with unregulated parties or “financiers” that have acquired securities in private
market transactions and wish to generate demand so they can sell their shares in the public markets at inflated prices.

Identify Securities Being Promoted with “Stock Promotion” Designation


• We publicly identify securities that are the subject of stock promotion by placing a “stock promotion” flag next to the stock symbol
and company information on our websites, including otcmarkets.com, and our market data feeds. This promotion flag is designed to
provide an alert regarding the potential risks associated with trading the security and enhance broker-dealer compliance processes.
The promotion flag remains on the security for 15 days after the last promotional material is distributed.

Blue Digital Media & Web Solutions


OTC Markets Policy on Stock Promotion
Impact on OTCQX or OTCQB Designation
OTC Markets Group may not approve a company for trading on OTCQX or OTCQB if it is the subject of an active
promotion campaign or if the security has a significant history of misleading and manipulative promotion.
A company may be removed from OTCQX or OTCQB if it is the subject of a misleading and manipulative stock promotion
that has, in OTC Markets Group’s sole determination, a potentially negative impact on the integrity of the market.
Misleading and manipulative promotion of companies with little or no assets or business activity is of concern to OTC
Markets. Anonymous paid promotion of these companies may raise red flags with regulators. When OTC Markets
identifies promotion of shell companies it will result in their immediate removal from the OTCQB market (note: shells
are precluded from qualifying for the OTCQX market).

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OTC Market Compliance Flags
OTC Markets Group has developed a suite of marketplace “designations” and informational “flags” displayed below, to
help identify opportunity and quantify risk. These visual data points are made publicly-available for free on the
company’s quote page and distributed to broker dealers and compliance departments as part of our Compliance Data
feeds.
Penny Stock Exempt   This security is exempt from the definition of a Penny Stock under SEC Rule 240.3a51-1.

Verified Profile The Company Profile data was verified by the issuer within the previous 6 months.

The company’s share data, including authorized, outstanding, restricted and unrestricted shares,
Transfer Agent Verified  
displayed on the company’s “Security Details” page, has been verified by its transfer agent.

Hot Sectors   The company is engaged in an emerging industry (Cannabis, Crypto currency / Block chain).

Shell Risk The company displays characteristics common to Shell Companies.

The company has self-reported as a Shell Company, as defined by Securities Act Rule 405 and Exchange
Shell
Act Rule 12b-2, in its public filings.

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OTC Market Compliance Flags
Promotion Flag The security is currently undergoing promotional activity.
Bankruptcy The company is currently in bankruptcy or reorganization proceedings.

Control Dispute Multiple parties are engaged in a dispute over control of the company.

Prohibited Service The company is affiliated or associated with an individual or firm on our “Prohibited Service Providers” list, which
  includes prohibited attorneys, accountants/auditors and other service providers.
Provider

Unable to Contact OTC Markets Group is unable to verify contact information for the company.
Delinquent SEC
  Company is not current in its reporting obligations under Section 13 or 15(d) of the Exchange Act.
Reporting
Pink Limited The company has limited financial information not older than six months available on www.otcmarkets.com or
Information on the SEC's EDGAR system.
The company is not able or willing to provide current disclosure to the public markets - either to a regulator, an
Pink No Information exchange or OTC Markets Group.

Dark or Defunct The company is not able to provide disclosure to the public markets.
• Buyer Beware. There is a public interest concern associated with the company, which may include a spam
campaign, questionable stock
Caveat Emptor Promotion, known investigation of fraudulent activity committed by the company or insiders, regulatory

suspensions, or disruptive corporate actions.

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London Stock Exchange Compliance Procedures
Disciplinary Process
Where the Exchange believes there has been a breach of these rules by a member firm, the Exchange may commence disciplinary
action against such member firm. The Exchange may impose a fixed penalty, issue a warning notice and/or refer disciplinary matters to
either the Executive Panel or the Disciplinary Committee. In appropriate cases (including where a greater sanction than the Executive
Panel is authorized to impose is deemed appropriate by the Executive Panel), the Executive Panel may refer the case to the Disciplinary
Committee.
There are a number of factors which the Exchange takes into account when considering what disciplinary action to take in relation to a
rule breach. These are set out below:
• The seriousness, size and nature of the rule breach.
• How the rule breach came to light.
• The actual or potential market impact of the rule breach, and any other repercussions.
• The extent to which the rule breach was deliberate or reckless.
• The general compliance history of the member firm, and specific history regarding the rule breach in question.
• Consistent and fair application of the rules (any precedents of previous similar rule breaches).
• The responsiveness and conduct of the member firm in relation to the matter under investigation.
Blue Digital Media & Web Solutions
London Stock Exchange Compliance Procedures
The table below summarizes the disciplinary process operated by the Exchange
Process Normal Use Constitution Appellate Body

Warning Notices • Rule breaches (no hearing)  


• Rule breaches where a fixed penalty
Fixed penalties (no hearing) Executive Panel
notice is in issue
• Disciplinary matters
Executive Panel • Appeals against Senior Exchange staff Appeals Committee
• fixed penalties
Appropriately
• experienced (non-
Disciplinary Committee Disciplinary matters Appeals Committee
Exchange)
persons
• Disciplinary appeals against Executive
Panel findings Appropriately
Appeals Committee • Disciplinary appeals against experienced (non-
Exchange) persons
• Disciplinary Committee findings
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London Stock Exchange Compliance Procedures
The table below summarizes the sanctions available to the Exchange for any breach of these rules.
Process Available Sanctions Appellate Body
• May stipulate corrective action required
Warning Notices •  
Formal record of action for member firm’s case history
Fixed penalties • As set out in any applicable fixed penalty notice Executive Panel
One of:
• Private censure
Executive Panel • Fine up to £50,000 per breach Appeals Committee
• Referral to Disciplinary Committee

One or more of:


• Private censure
• Public censure
Disciplinary Committee • Unlimited fine Appeals Committee
• Suspension of activities
• Restitution
• Expulsion from membership

Executive Panel referrals:


Appeals Committee • Any sanction available to the Executive Panel  
• Disciplinary Committee referrals:
• Any sanction available to the Disciplinary Committee
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London Stock Exchange Compliance Procedures
1. Findings of the Executive Panel in respect of breaches of these rules by member firms are published anonymously by
the Exchange from time to time.
2. Disclosure of findings is at the discretion of the Committee hearing the case (subject to rule C020) in accordance with
these rules. Matters subject to appeal will not be published before the appeal is completed.
Non-Disciplinary Appeal Process
In the first instance, appeals against decisions of the Exchange permitted under these rules are heard by the Executive
Panel. The Executive Panel may uphold, quash or vary any decision it is asked to consider. There is no appeal on the
Exchange’s decision to refer a matter to the Executive Panel or the Disciplinary Committee.
Appeals against the findings of the Executive Panel, and referrals from the Executive Panel are heard by the appeals
committee. The Appeals Committee may uphold, quash or vary any decision it is asked to consider.
The table below summarizes the non-disciplinary appeals process operated by the Exchange.

Blue Digital Media & Web Solutions


London Stock Exchange Compliance Procedures
The table below summarizes the non-disciplinary appeals process operated by the Exchange.

Process Normal Use Constitution Appellate Body

• All non-disciplinary appeals (in the Senior Exchange


Executive Panel first instance) staff Appeals Committee

• Appropriately
Appeals Committee Appeals against Executive Panel experienced (non-  
findings in non- disciplinary matters
Exchange) persons

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London Stock Exchange Compliance Procedures
The table below summarizes the non-disciplinary appeals process operated by the Exchange.

Process Available Sanctions Appellate Body

One of:
• Uphold decision
Executive Panel Appeals Committee
• Quash decision
• Vary decision

• Uphold decision
Appeals Committee • Quash decision  
• Vary decision

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London Stock Exchange Compliance Procedures
Process and Procedures
Burden of proof [C010]: The burden of proof shall be on the Exchange. The Exchange, the Executive Panel, the
Disciplinary Committee or the Appeals Committee (as appropriate) shall not find an allegation proved unless it is
satisfied on the balance of probabilities.

Market guidance [C020]: The Exchange reserves the right to publish, without disclosing the identity of any party
concerned, in part, in summary or in full the findings of the Executive Panel, Disciplinary Committee or Appeals
Committee where the Exchange believes that to do so would be of assistance to the market.

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TSX Venture Exchange
TSX Venture Exchange - Investor Relations, Promotional and Market-Making Activities
Scope of Policy
Investor Relations Activities and market-making activities and their effect on the marketplace and on Issuers are the subject of
considerable debate. For the purpose of this Policy, the term “Promoter” describes Individuals undertaking these activities. Promoters
in the Exchange’s venture capital market generally fulfil one or both of the following functions:
• Communicating with investment dealers, advisers and Shareholders - both current and prospective - to increase awareness of an
interest in the Issuer (the “promotional role”); and
• Maintenance of an orderly market in the Issuer’s securities (the “market-place role”).
Neither of these roles is objectionable when conducted in accordance with Securities Laws and Exchange Requirements but the
concurrent performance of both roles can create serious conflicts of interest so that neither role can be properly performed.
This Policy sets out the Exchange’s requirements for Investor Relations Activities, promotional and market-making activities involving
Issuers. It applies to all market participants, including Promoters, Insiders, Issuers, and Members. It should be read in conjunction with
all other Exchange Requirements, as well as applicable Securities Laws.

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TSX Venture Exchange
The Promotional Role
Some promotional activities are aimed purely at keeping an Issuer’s Shareholders informed about the Issuer. A Promoter can provide
investors with previously disclosed factual information concerning the Issuer, or with copies of material that has been filed with
regulatory authorities, or prepared by registered brokers or investment dealers, or published in newspapers, magazines or journals. It is
appropriate for the Issuer to bear the costs of these services, provided the costs are reasonable and in proper proportion to the
financial resources and level of business activity of the Issuer.
However, promotional activities must not extend to disclosing previously undisclosed Material Information about an Issuer, as this may
attract civil or quasi-criminal liability for “tipping” under the insider trading provisions of applicable Securities Laws. Similarly, activities
that extend beyond providing factual information and into the area of analyzing that information or providing opinions as to future
performance of the Issuer or its securities, particularly if these activities are systematic, could be construed as advising in securities,
which requires registration under applicable Securities Laws. This does not mean that directors and senior officers cannot publicly
analyze factual information concerning the Issuer’s affairs. However, an individual engaged in promotional activities may require
registration if the individual provides an analysis or opinion to members of the public who are being encouraged to buy or sell the
Issuer’s securities.
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TSX Venture Exchange
Promotional activities may limit the availability of exemptions from Resale Restrictions under the Securities Laws, since
several of these exemptions require that “no unusual effort is made to prepare the market or create a demand for the
security”.
The Exchange is of the view that it is very rare for an Issuer to have a Promoter without the Issuer’s approval,
acquiescence or knowledge. An Issuer that has a Promoter, or permits an Insider or an Insider’s Associate to act as a
Promoter or in any way engage a Promoter, must be fully informed about the activities of the Promoter.

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Canadian Securities Exchange
Notice 2021-003 - Guidance – Investor Relations and Promotional Activity
Exchange Requirements
CSE defines “significant transaction” as any corporate transaction, not involving equity securities that constitute material information
concerning the Listed Issuer. CSE Policy 7 – Significant Transactions and Developments (“Policy 7”) specifically describes as a significant
transaction:
1.1 (d) “entering into any oral or written contract for Investor Relations Activities relating to the Listed Issuer by the Listed Issuer or by
any other person of which the Listed Issuer has knowledge”
Entering into such an agreement is therefore material and the Listed Issuer must disseminate a news release pursuant to Policy 5 –
Timely Disclosure and Posting Requirements (“Policy 5”).
In addition to the news release, Policy 7 requires that Listed Issuers must post Form 10 – Notice of Proposed Significant Transaction
concurrently or as soon as practicable following the issuance of the news release announcing the significant transaction, and at least
one full Business Day prior to the closing of a proposed significant transaction the Listed Issuer must post an initial or amended Form
10, if applicable.

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Canadian Securities Exchange
Proposed Policy Amendments
The Exchange will be publishing, in the context of more comprehensive CSE Policy amendments, specific changes to
Policy 7 including changes that are consistent with proposed BC Instrument 51-519 Promotional Activity Disclosure
Requirements (the “BC Instrument”)
CSE will introduce a definition of “Promotional Activity” as defined in the Securities Act (BC).
"Promotional activity" means any activity, including, for greater certainty, any oral or written communication, that by it
or together with one or more other activities encourages or reasonably could be expected to encourage a person
a) To purchase, not purchase, trade or not trade a security, or
b) To trade or not trade a derivative,
But does not include an activity prescribed for the purpose of this definition.

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Switzerland Stock Exchange
Recent changes to the Swiss regulatory rules on market abuse and takeovers
Minimum Price Rules
Under the current SESTA provisions, any shareholder who acquires a controlling interest (more than one-third of the
voting rights) in a listed company must make a public offer to purchase all other listed equities (unless the listed
company has adopted an opting up or an opting out clause). Such mandatory offers (and also voluntary offers that are
extended to more than one-third of the voting rights of a listed company or to the higher number of shares in an opting
up) must provide an offer price that meets a two-part minimum price rule. Such an offer price must both:
• At least equal the current stock exchange price (that is, the volume-weighted average price of the last 60 trading days
preceding the offer's pre-announcement (if any) or announcement).
• Not be below 75% of the highest price that the bidder, and any persons acting in concert with the bidder, paid for
equities of the listed company in the last 12 months.

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How to Increase Stock Volume & Price?
Trading volume is the measure of amount of a given financial asset that has been traded in a given point of time. When
it comes to stocks, the volume is calculated with number of share, futures and options traded and are based on the
number of contracts that have been bought and sold.
• Volume is calculated in the number of shares traded in a stock or contracts and traded in futures or options.
• Volume is indicative of market strength, as rising markets on increasing volume are viewed as healthy.
The share price is the price of the single share of a number of saleable stocks of the company, derivative or other
financial asset. Share price reflects the company’s value. This share price rise and fall may factors – it could be because
of company related matters or global situation.
When price falls on increasing volume, the trend is downwards.
When price reaches new highs on decreasing volume, it trend could be reversed.
The volume of the stocks reflects the strength of the stock. Rising volume is indicative of increasing in price and declining
volume means decreasing in price of the stocks. The trading volume can symbolize a security’s price action, which helps
the investor in the decision-making whether to buy or sell that security.
Blue Digital Media & Web Solutions
How to Increase Stock Volume & Price?
From the trading volume, an investor will get to know about the momentum of a stock or trend. If the security continues
to be in higher trend, the volume of the security should also increase and vice versa.
The following activities can positively impact share trading volume:-
• Creation of Investor Relations website
• Investor Capture & Retargeting: The retargeting of the web traffic that consists of warm investors and build a large
retail investor audience.
• Investor Profiling: The system automatically builds investor profiles from the investor base. Profiles can include
income and net worth estimates, education, employment, and more.
• Engagement Alerts & Scoring: It involves the tracking who, when, and how often an investor engages to the website.
We provide insight of all investor engagements and send daily reports.
• Email Marketing Communication: Communication with shareholders goes more than press releases and email blasts.
• Securing articles about the company via online venues, etc.
• Lead Generation & Awareness: Profiling and targeting the right investors with the right message.
Blue Digital Media & Web Solutions
How to Increase Stock Volume & Price?
• Lead Generation & Awareness: Profiling and targeting the right investors with the right message.
• Social Media Platform: We will utilize the latest social media networking and web 2.0 tools to introduce to the rapidly
expanding online investor demographic.
• Driving straight and accessible results through paid ads, outbound voice calls, PPC, Social Media, Email Marketing, 3rd
Party news articles publishing, and press release distribution.
• Introducing the company to high-net worth individuals.
• Introducing the company to investment firms.
• Chat Room, Call Room and direct email marketing support by our IR team.

Blue Digital Media & Web Solutions


Media Relations to Boost IR
Finding media coverage is an effective way for IR teams to reach a large number of investors, and indirectly shape the
company's investment accounts. In this post we will discuss how you can improve it and bring your investment story.
First, no matter how you contact the media, you should assume that all IR items and calls will reach the media, so you
should not write or say anything on the IR that you do not want to be read in the newspaper or on social media.
Advantages:
• It is much cheaper than advertising.
• It has a large reach and influence.
• Articles by reputable journalists/outlets are taken more seriously/trusted than company paid advertisements.
• Dynamic media communications show that management teams are confident in their business plan.
• Presence in the press can have other positive effects for your company such as strengthening your brand,
reaching clients.
• It can positively impact market valuation over time.

Blue Digital Media & Web Solutions


Social Media’s Effect on Investor Relations
When we look at investor relations strategies, it seems reasonable to argue that companies need to be visible where
investors are. As per study institutional investors used social media as part of their workflow and 30% said that their
investment decisions were influenced by information on social media platforms.
IR departments should use Social Media (optional), they need to link to External Communication in what is published
and not published, and the impact of the message on all different audiences needs to be clarified.
Twitter, LinkedIn and Facebook are the most important social media channels for investor relations strategies, and
Instagram could become more influential.

Blue Digital Media & Web Solutions


Work Activities
Challenges Goals and Objectives
 Updating Email status/Newsletters
Maintain Good  Unique contact list of investor
Relationships  Investor friendly media outlets
 Assisting investor with deal flow
 Executive Summary
 Mission & Vision
Preparing  SWOT Analysis
Business Plan  Competitor Analysis
 Market Analysis
 Marketing, Operation & Financial Plan
 Increase the price of the stock
Our Prime Focus
 Increase the volume of sale/price of stock

Blue Digital Media & Web Solutions


Work Activities
Challenges Goals and Objectives
 Prepare Media Deck, Media Kit & Newsletter 
 Preparation of Teaser and Landing Page 
Basic Document  Create Proven News articles
Preparations  Corporate Profiles set up
 Research Reports on Competitors 
 Press Releases
 Create Business Profiles on Social Media platforms and daily Stock Promotion 
 Put Display Ads and Business promotion on FB, LinkedIn & other20 popular sites
Social Media
Stratagems  Video Marketing on YouTube
 Influence Marketing
 Email Marketing

Blue Digital Media & Web Solutions


Work Activities
Challenges Goals and Objectives
 Daily posts on Stock Message Boards, Stock profiling & Stock alerts
websites investors hub, Investors Hangout, stock house, Yahoo message boards etc.
 Google Ad words 
 Paid Advertising Campaigns 
Financial &
Financial Outlets like Bloomberg Business, Market Watch, Financial Times, CNN Money, The Wall Street
Business
Journal, The Economist, Get Rich Slowly, MONEY, Consumerist
Stratagems
Financial Opinion like Forbes, WSJ, Bloomberg, Reuters, Yahoo Finance, Investopedia, Money control,
CNN
 Chat room Facilities
 Call room Facilities

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Social Advertising
The broader influence of the social media platform in the world of investor relations is quite new. Suddenly, there are
more than one place where you can post new releases, investor presentations, and company updates, and there is a set
of rules.
Using social media for investor relations
• Know your company IR tag and make use of it.
• Add images to your links.
• Make sure all social media posts and images are properly formatted.
• Use the real-time aspect of social media to keep a finger on the pulse of your industry.
• Do NOT capitalize everything.
• Look into Twitter lists of influencers, competitors, and investors, and make your own lists.
• Start publishing your own content.

Blue Digital Media & Web Solutions


Corporate Email Communications
It is important for the success of the investor relationship program that all communication is considered "product" effort.
This means that all communication must convey important messages that we decide managers should focus on
communicating with strategic partners, the media, etc. In addition, it is important that all communications provided by
the Company take into account the impact on all participants during strategic planning and writing process.
Press Releases: If it is Company practice to generate most news releases internally, Blue Digital Media & Web Solutions
will provide the Company with input and editing suggestions from an investor perspective. Blue Digital Media & Web
Solutions will also manage the press release distribution process. Blue Digital Media & Web Solutions can also assist in
the generation of press release drafts on behalf of the Company, if the Company so chooses. We particularly suggest
using our services to draft any financial releases, such as quarterly earnings announcements.

Blue Digital Media & Web Solutions


Corporate Email Communications
Fact Sheet: During the quiet period, we would recommend that MKR Group draft a one-page fact sheet that would be
used as part of a hard copy information kit and on the IR portion of your website. We will work with management to
determine the other key components of the information kit, such as recent releases, articles, etc.
Annual Report: We will advise on the development of the theme of the annual report and content, providing Graphic
Designer and Product Recommendations, supervising a selected vendor to ensure success timely completion of the
project, quality and budget vision, and ensure that the report is accurate properly modified on the website.
Research and Analysis: An important part of any investor relationship effort is to know progress your peers and their
potential impact on your Company. We will monitor your stock activity, such as well as that of a peer group, and we will
explore Street to determine current attitudes toward you Company always. In addition, we will monitor major news
resources, websites and discussion forums to gain market intelligence and rumors tracking. Proper action can be
recommended based on our findings.

Blue Digital Media & Web Solutions


How Can We Get Started
We will work together after signing Standard Business Agreement and Non-Disclosure Agreement. The documents will be
signed after mutual acceptance and taking into consideration of both parties consent.
Our Core Value
Blue Digital Media & Web Solutions is a company driven by ethical business values. The field of financial investment is
versatile and dynamic. In this ever-changing industry, rendering the best financial advice to our clients has always been
our business goal. We understand and identify the unique challenges that investors face, and our experts provide the best
suggestions to resolve those challenges. Know our core business values in the following section.
• Commitment: Our team gives the best effort to keep the promises made to the clients. Blue Digital Media & Web
Solutions adopts a transparent approach to serve clients through integrity and honesty.
• Professionalism: Providing a professional solution to the clients is the most crucial thing for our company. We have
developed a team that believes in professional work culture. We keep on striving to make your experiences better with
us.

Blue Digital Media & Web Solutions


How Can We Get Started
• Excellence: At Blue Digital Media & Web Solutions, skills and knowledge are the worthiest assets to us. Innovative
ideas and agility in coping with challenging scenarios are the two skills that make us an excellent choice for financial
planning and consultancy.
• We Listen to Clients: Rather than imposing ideas on clients, we believe in listening to clients’ ideas and run feasibility
checks on those ideas. We create the bridge between your financial goals and achievements.

Blue Digital Media & Web Solutions commits to continue with the value-driven ideas to render more satisfactory
experiences to clients.

Blue Digital Media & Web Solutions


How Can We Get Started
Our Expertise
Experts at Blue Digital Media & Web Solutions provide financial planning, management, and stock market advisory
services for many years. We have kept one thing constant in our long professional journey, and that is the urge to learn
something to keep our knowledge updated. We provide financial advice backed by robust research and data analysis. Our
team possesses expertise in the following services.
• Financial Planning: The success of a business in the corporate world depends on financial planning proficiency. A good
financial plan helps a company to invest money systematically to boost growth.
• Financial Advisory Services: Both organizations and individuals need financial advice in dire situations. Our financial
pieces of advice are backed by extensive market research. Thus, we assure the advisory services that fetch a good
return.
• Stock Market Research: Before investing in the stock market, research is essential. We have professional stock market
experts who offer powerful and accurate stock assessment services to clients.

Blue Digital Media & Web Solutions


How Can We Get Started
• Stock Investment Consultancy: Which are the right stocks to invest in now? We have a team of experts who perform
extensive research on various high-performing stocks.
• Risk Assessment: We have a specialized team for risk assessment service. Our team analyses risks involved with a
financial investment. We provide a detailed risk assessment report to clients.
• Prompt Decisions: In financial investment and stock trading, fast decisions must be taken at times. Our team is
competent to take such prompt decisions to ensure zero loss of good investment opportunities.

We possess years of experience in the stock trading and financial advisory industry. With the advent of time, we keep on
updating our skills and knowledge to provide better services.

Blue Digital Media & Web Solutions


How Can We Get Started
Our Philosophy
Every company claims to want to hire the right people. However, most companies cannot achieve this goal, either
because their workforce planning process is discombobulated, their reward systems are rigid, or their study and
competitive intelligence operations are unconnected to their hiring process. Because of a "hit or fail" approach to
recruiting, this has mainly depending inexpensive hiring mistakes due to:
• A small pool of candidates from which to choose OR
• Inadequate screening procedures OR
• Merely because they lack the time or competence to recruit effectively.

Blue Digital Media & Web Solutions


Our Business Portfolios

CB Scientific Inc. Virtual Medical International Splash Beverage Group Inc. Splash Beverage Group Inc.
CBSC – (OTC) QEBR – (OTC) SBEV – (OTC) SBEV – (OTC)

Token Communities Ltd. Alterola Biotech Inc. Medifirst Solutions Inc. Black Rock Petroleum Company
TKCM – (OTC) ABTI– (OTC) MFST – (OTC) BKRP – (OTC)

Blue Digital Media & Web Solutions


Our Team

P
Pravat Kumar Pattanaik Akshya Kumar Mohanty Manas Ranjan Pattanaik
CEO CFO Business Head

Benudhar Sethi Subash Swain Jayashree Pattanaik


Creative Head Head of IR Operations Head of Public Relations
Blue Digital Media & Web Solutions
Blue Digital Media & Web Solutions
Blue Digital Media & Web Solutions
Blue Digital Media & Web Solutions
Contact US:

BLUE Digital Media & Web Solutions

Head Office Address: 24 Rotary Gardens, Gillingham, Kent,


United Kingdom, ME7 2AB

Project Office: Plot No-264/1925, Abhilash Nagar, Ogalapada,


Janla, Bhubaneswar, Khurda – 752054, Odisha, India

Phone: +1 3159087628 / +1 6042837599


Email: investorrelations@globalconsultant.agency
Website: www.globalconsultant.agency

Blue Digital Media & Web Solutions

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