Information Systems and

Modern World
Abdur Rehman
abdurrehman01@ucp.edu.pk
Office: 015, Ground Floor, Building C
Class Contract

1. Be Direct.
2. No phones. Phones in bags or Pockets.
3. Dress Code: Formal and Neat. Footwear: Covered.
4. If have question. Raise your arm and wait to be asked to speak.
5. There are no right or wrong questions. Ask away!
6. Teaching and knowledge delivery is teachers’ responsibility.
7. Preparation and attendance is students’ responsibility.
8. Attendance will be conducted in first 10 min of class, if missed there won’t be retake. You’ll be
marked absent.
9. If you have any issue - email me!
10. We are a family! Family resolves issues in-house.
Elements & Processes in Management
Information Systems
Topics Covered - notes provided included in midterms

Data Formal Information Systems

Information Categories of Information

Functions of an Information System Management and Information levels in a Typical

Organization
System
Characteristics of Decision Making and Information
Characteristics of System Required at different Managerial Levels

Elements of a System Management Information Systems

Chapters Covered

Management Information Systems: Managing the Digital Firm (5th or 7th Edition by Kenneth C. Laudon
and Jane P. Laudon

Chapter 1 - 3 (included in mid-term exams)

Chapter 4
* Data vs Information vs Knowledge vs Wisdom*
Data

Raw and tangible facts and statistics are collected together for reference or analysis.
Information

Processed and structured facts provided or learned about something or someone, to use or apply.
Knowledge

Application of facts, information, and skills acquired through experience or education; the theoretical or
practical understanding of a subject.
Wisdom

Knowing of the fact of being based on sensible or wise thinking. Also, being aware of the purpose, right,
and wrong through the quality of having experience, knowledge, and good judgment; the quality of
being wise.
Business Intelligence
Intelligence

The ability to:

Acquire knowledge and skills
Apply knowledge and skills
Intelligence
Intelligence
Intelligence

The ability to acquire and apply knowledge and skills with a purpose to adapt,
select and shape the real-world environment in relevance to one’s life.
Business Intelligence

Business intelligence (BI) is a technology-driven process for analyzing data and delivering actionable
information that helps executives, managers and workers make informed business decisions.

Business intelligence (BI) refers to the procedural and technical infrastructure that collects, stores, and
analyzes the data produced by a company's activities.

BI is a broad term that encompasses data mining, process analysis, performance benchmarking, and
descriptive analytics.
Business Intelligence

Business intelligence greatly enhances how a company approaches its decision-making by using data to answer questions
of the company's past and present. It can be used by teams across an organization to track key metrics and organize on
goals.

Business intelligence is the strategies and technologies used by companies to analyze data and business information. In
more simple terms, it allows businesses to learn about any process or trend affecting performance, why things are
happening, and what is likely to occur in the future.

Businesses use the best practices coming under business intelligence to mine their data and extract the information
essential to make significant business decisions. For example, a retail store generates data regularly related to purchases.
5 C’s of Business Intelligence

5C Analysis is a marketing framework to analyze the environment in which a company operates.

It can provide insight into the key drivers of success, as well as the risk exposure to various environmental
factors.

The 5Cs are:

Company, Collaborators, Customers, Competitors, and Context.

What are the problems of
managing data resources in a
traditional file environment?