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Lecture 1 and 2 C1
Lecture 1 and 2 C1
Corporate Entrepreneurship
and Innovation
Chapter 1
Entrepreneurship – thriving in chaos
CEI
2
Making an enduring
company is both far
harder and more
important than making
a great product
Steve Jobs, 1955 - 2011
founder Apple Corporation
3
Causes of change
Global warming
Environmental & social sustainability (CSR)
Technology
Shift from industrial to knowledge-based economies
Global connectivity & communication
• Deconstruction of value chains
• Data monetization & mining
Decreasing fixed costs in some industries
Competition
Global competition but increasing concentration & consolidation
in some industries
Competition from entrepreneurial smaller firms
Shift from economies of scale to economies of scope & market
niches
Social trends
Corporate scandals and accountability
Increasing complexity
4
CASE
insight
Jack Ma and Alibaba
Ma
5
Scaling laws
Exponential growth
When
of linearyou double
scaling the
number of cells in an
Size Size
Convergence organism the number of
of growth with capillaries increases by
sub-linear only 75% - sublinear scaling
scaling
Scaling laws
Exponential
growth of linear
Size
scaling
Convergence
of growth with
sub-linear scaling
Super exponential
When you double
Collapse the size of
characteristics
growth of super- a city the infrastructure
of super-linear
scaling by
needed increases when
85%.
linear scaling Size
resources
BUT the number of
are scarce
socioeconomic outputs
(wages, patents, crimes,
restaurants etc.) increases by
115% - super-linear scaling
7
Scaling laws
Exponential
growth of linear
scaling
Convergence
of growth with
sub-linear
scaling
Geoffrey West
West
11
Crisis of
Bureaucracy
Crisis of
Control
Crisis of
Autonomy
Crisis of
Leadership Collaboration
Co-ordination
Delegation
Direction
Creativity
Growth
12
Big 5
14
CASE
insight
Kiran Muzumdar-Shaw and Biocon
Muzumdar-Shaw
15
CASE
insight
Jim Ratcliffe and Ineos
Ratcliffe
16
Strategy formulation
Emergent strategy formulation
Growth Crisis
Emergent Deliberate
strategy strategy
formulation formulation
Consolidation
Strategizing
18
Complexity theory
Common identity
& purpose
Free flow of
knowledge &
information
Strong personal
relationships
Complexity theory
21
CASE
insight
Steve Jobs & Apple
1. What entrepreneurial
qualities or characteristics
did Jobs exhibit?
2. Why was he so successful?
How much of his success
was just good luck?
Obituaries
22
Activities
1. Critically analyze the political, economic, societal,
technological, environmental & legal (PESTEL) trends that you
predict over the next 5 years. Discuss with the class which will
have the biggest effect on you & which will have the biggest
effect on companies. Discuss with the class which pose the
biggest threats & opportunities to companies
2. Identify two large organizations that you would describe as
entrepreneurial & explain. Are they commercially successful?
Analyze the reasons for this