Business Plan Presentation

ICT 12-A – Entrepreneur Group 1

I. Introduction

 As our new era emerges, we decided to study the needs of the people and one of the factors that we foresee is
that the health priority of the people and the race of the technology, so we decided to make this business for
the health of the people and also with an integration of technology for that to happen.
II. Project Summary

Name of the Firm/Business: Singularity

Business Location: Makati City
II. Project Summary

 Brief Description of the Business:

 The people behind the business specifically (John Angelo Mikhail Reveche, Zandro Cabalo, Adrian
Panti, Chito Ermac, David Martinez, Edbren Jhon Samudio, Esequias Rolona, Greg Alop, and Jolina
Villanueva) reconciled their thoughts about forming Singularity when their instructor gave them the
activity of forming a business.
 Since the founders of the firm are primarily ICT (Information and Communications Technology) students,
they aligned their business with technologies.
 As a concept of their first business product, they came up with an idea of integrating their Robotics’ Project
Proposal to their business product in Entrepreneurship.
 Their first product that they conceptualized in their business is Hygieia, a cleansing robot that disinfects flat
surfaces and releases moistures of disinfectants in the air just like what you see in the image next slide:
II. Project Summary

 2. Highlights of the findings in every phase of the business study.

 Phase I (Analysis Phase): After the formation of the business, the founders used the SWOT analysis to
release the findings of their business, such as:
 Since they are a technology firm. Their strength is that technologies that they will provide will help the
users in their workload.
 Since that they are a technology firm. High production cost is inevitable, selling price will inflate and the
dependence of the technology to the user’s cognitive are their weaknesses of the firm.
II. Project Summary

 2. Highlights of the findings in every phase of the business study.

 As a technology firm. They found their opportunities such as the cleanliness of the environment,
microorganisms-free and the resilience of technology in this progressive era.
 A technology firm is difficult in terms of first time in the world of business. They found out threats of their
business such as the malfunctions of their products and that the continual growth and expansion of the
technologies that will have the same idea of their product.
II. Project Summary

 2. Highlights of the findings in every phase of the business study.

 Phase II (Planning Phase):
 The current phase that the business undergo right now is the Planning Phase. A business plan has been
made, the name of the firm, the business locations and a brief description of the business has been decided
and planned by the founders of the firm.
III. Management and Personnel Components
(Job Description)

 Job Description:
 Programmers – This job includes the programming of the robot, programming its features, functions, capabilities,
language. This job requires general knowledge of the programming language such as C++.
 Technical Engineers – This job involves the engineering of the model of the products, including the building of
circuits, wirings, routing systems and the formation of the model. This job requires general knowledge of hardware
management.
 Beta Testers – This job includes the user’s examination of the product, finding bugs or suggestions/recommendations
that would give an opportunity to the developers to fix or make the product better before its release in the market. This
job requires a general knowledge of scrutinization of products and writing out a well-written and formal report.
III. Management and Personnel Components
(Organizational Chart)

CEO

Programming
T.E Director B.T Director
Director

Programming
T.E Manager B.T Manager
Manager

Employer

Employee
III. Management and Personnel Components
(Type of Hire)

 Full-Time Employees – Full-Time Employees will be salaried basing on their hourly pay on their full work
time in the company.
 Independent Contractors – Independent Contractors will have a fixed salary unlike the full-time
employees, independent contractors will be offered or negotiated with a salary depending on their job.
III. Management and Personnel Components
(Salary Amount)

 For Full-Time Employees their hourly salaries will depend:

 Programmers: 600 Pesos/hour
 Technical Enginners: 550 Pesos/hour
 Beta Testers: 350 Pesos/hour
 For Independent Contractors their salary will depend:
 Their salary will depend based on the offer or negotiation in a contract.
III. Management and Personnel Components
(Salary Assumptions)

 The Salary Assumptions will estimate over 8% raises over time and will have a rate of 20% of the salary
cost.
III. Management and Personnel Components
(When Hires Will Take Place)

 The staff/employee will be hired after an estimation of days roughly 1 week before they are hired since
review and recommendations will also take place in the company.
 For temporary staff or independent contractors their employment will end after the time required specified at
the work or job that they will take or work on.
IV. Marketing Studies (Market Profile)

 The firm’s target audience will mostly be those people who are In need for health safety and for those who
want to make their works easier with technologies.
 Our product will mostly be technological devices that will help or make the work of the people at ease, most
of the product will involve health and work matters.
IV. Marketing Studies (Demand Analysis)

 The price of the product will be different basing on the materials that were used and how the system was
built, the expense and labor that was exerted into the product will determine the price.
 As time goes on and products are sold continuously, the product may drop its price in the future to balance
out the price for the other products as well and depending on the expenses involve in the future.
IV. Marketing Studies (Supply Analysis)

 The Source of the Product Supply will mostly be Local Suppliers as of the moment for fast production and
fast development of the products.
 The past and future supply chain will depend on the future and the flow of the production and network
between the companies, so the supply chain will change depends on the situations and the networks of both
firms.
IV. Marketing Studies (Competitive Analysis)

 Selling Price: As for the first product (Hygieia) the selling price will range from 5,000 Pesos to 8,000 Pesos.
 Competitions: This will apply to the technology and the standards of the technologies in the market.
 Distribution and Cost of Transportation: The transportations of the products will be from the suppliers of
raw materials to our firm and to the final users. The cost of the transportations will depend on how far and
what how many are going to be transferred.
 Channel of Product Distributions: We will apply methods such as advertisements and demonstrations in
the market/public that shows our product so that it will penetrate the market segment.
 General Competitive Practice: The distributions of the product of the product to existing end users will be
the same as the other users but it will have a bit more detailed informations regarding its distribution to the
end user.
IV. Marketing Studies (Program Analysis of
Marketing Strategies)

 Geographic Segmentation Strategy: The target market will be mostly those in the supermarket malls where
people pass by stores in this way marketing strategies and distribution will be easier.
 Psychographic Strategy: The target market will be mostly for those who are interested in technologies and
those who are in need for technologies and services.
 Demographic Segmentation Strategy: The target market’s sex will be same, it doesn’t have any specifications
there, their age depends but for estimation age of 16 and above, the income estimation of 10k pesos and above.
 Pricing Strategy: The strategy will be used here are discounts and special sales to make it more reasonable for
the target market.
 Channel of Distribution: Franchise
 Promotion and Advertising: We will mostly use Media Network and Personal Selling
V. Production (Product Specification)

Hygieia (The Cleansing Robot)

 This disinfecting robot will clean the surface of the work area of the person and it will sanitize the area
within that work area, surfaces such as desks, tables or even floors.
 It will sanitize the surface with the use of sanitizing liquids and while it automatically sanitizes the surface it
will also sanitize the air by spreading sanitation liquid.
 In this way, after the person used that working area all of the bacterias or viruses brought will be sanitized to
avoid the spread.
 V. Production (Production Process)

Production of Raw
Programming Engineering Integration
Materials

Circuits, Wires,
Resistors, Functionality, Testing
The foundation and
Motherboards, ABS Features,
the construction of
plastics Programmable
the product
Features, Updates

Release
V. Production (Plant Rated Capacity)

 The volume of the production per shift per day will be 20-30 units and it will depend on the consumption of
the target market, as the sales goes up the volume of the production per shift per day will also adjust to
balance out the volume and production.
V. Production (Plant Location)
V. Production (Machinery and Equipment)

 The machines that are going to be used are: Soldering Machines, Drilling Machines, Machines for building
the model of the product, Printers, Screw Machines, etc.
 Most of the materials that are going to be used here are ABS plastics, metals, circuit, electronic parts.
 The purchase of the machines and equipments will estimate to 50,000 pesos above depending in the brand
and the type of machines that are going to be used.
V. Production (Building and Facilities)

 The building will have certain areas where staffs will be able to work and focus their work without any
disturbances, the building will have two separate buildings or rooms. The first building will have the
Logistics Area, Programmers’ Area, Meeting Rooms, Restrooms, Resting Area while the other room or
building will have the production area and the storage area where all of the machines will be located at and
where mostly the staffs that are administered in the area will be located at.
V. Production (Raw Materials)

 In terms of the raw materials needed, such as ABS plastics, electronic parts such as Arduino UNO, sensors,
motors, and other electronic parts it will be required for the company or the production of the product.
 The supplier will be those who have a trustworthy company where deals are reasonable enough and the
terms will be also negotiable.
V. Production (Power, Supply and Utilities)

 The power that we need will be discussed like partnering with a private power production company and we
will have some spare generators incase power outage occurs, drainage systems will be appropriate and will
comply the city ordinances.
 All of the supplies and utilities will comply the laws of the city and we will install proper and continuous
flow of supplies or utilities inside the company.
V. Production (Production Cost)

 To the production cost, we will compute it basing on the expenditures that was recorded, the labor and the
raw materials used.
 For example the Hygieia’s cost will range from 5,000 to 8,000 since machines will be used, labors from the
programmer, t.e and b.t, the materials that are going to be used and the features that the product will have.
VI. Financial Studies (Total Project Cost)

 As of the moment, it is still unclear and debatable of the total project cost since machines are going to be
used, large buildings will be rented or bought, importation of raw materials and taxes will be included. So
the total cost of the project is still equivocal.
VI. Financial Studies (Capital Investment
Required)

 The capital investment required is still equivocal also, but if estimation is required, roughly 15 million pesos
is required for a starting point of the business and a stable one.