IT Trends and Industry Vision

Doug Bourgeois, Vice President, Chief Cloud Executive, VMware US Public Sector

Best Practices for

Consolidation, Efficiency
and Agility in the Data
Center

June 26, 2013

© 2009 VMware Inc. All rights reserved
 Agenda
 Background and IT Industry Trends

 Journey to IT as a Service

 Phase 1: Data Center Consolidation

 Phase 2: Software Defined Data Center

 Phase 3: Hybrid Cloud Computing

 Transforming the Organization

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The Shifting Landscape
IT Trends Work Style

1. Transition to IT as a Service
2. Software Defined Data Center
3. Multi-device Mobility Applications
4. Big Data
5. Application Ecosystem

Devices

Delivery Methods

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 The Journey to IT as a Service

Efficiency Quality & Agility IT–as-a-Service

% Virtualized
Reactive
Many customers Proactive

Phase 1 Phase 2 Phase 3

IT Owned Apps Mission Critical Apps Automated Ops & Metrics
and Services Standardize Services Choice of Cloud Models
Start Private Cloud Application Transformation

Consolidation Automation Optimization

OpEx savings
CapEx savings

Software-Defined Datacenter
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The Problem – Complexity, Inefficiency, Inflexibility

• We spend too much time

and money managing our
data centers…
• Our independent
operating units need to be
efficient and respond to
customers….
• How can we efficiently
provide the mission with
the agility they need and
maintain security?

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Phase 1: Data Center Consolidation
Baseline
ESX to VC Dependencies

Virtualized On Relationship

• Dependency mapping and logical groupings

ESX server

• Workload performance baseline VM

s
Virtual to Virtual
Dependencies

• Capacity projections and optimization

Physical to

• Architect target environment Virtual

Dependencies
Discover instances of
DBs, Application servers,
etc

Replicated licenses and roles Virtualize

• Establish local consolidation points
vCenter vCenter vCenter
• Build target environment
vCenter
Server vCenter
Server vCenter
Server • Execute local consolidation
Server Server Server
• Optimize virtual workloads
ESX ESX ESX ESX
ESX ESX ESX
i i i i

Consolidate
• Re-establish dependencies
• Migrate vApps
• Complete regression testing
• Decommission source environments

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 Continue with Virtualization of Workloads

% of Workload Instances That Are Virtualized

Main Drivers are
56% 57%
Significant
Jan 2010
53% 52%
Investments in:
Jun 2011
47% 47% • Performance and
Mar 2012 availability
43%
41% 41% 40%
38% • Uptime and reliability
35%
34% • Extensibility
28% 28% • Security and
25% 25% hardening

18%

Microsoft Microsoft Microsoft Oracle Oracle DB SAP

Exchange Sharepoint SQL Middleware

Source: VMware customer survey, Jan 2010, Jun 2011, Mar 2012
Question: Total number of instances of that workload deployed in your organization and the percentage of those instances that are virtualized.

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Phase 2: The Journey From Virtualization to SDDC

Automated Service SDDC

Software-Defined Provisioning
Storage and Availability
ITaaS
Virtual Networking
and Security Performance
Operations
Management Application Rationalization

Costs and Pricing

Virtual Organization Design

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Major Roles of Operations Management

Ensure and Restore Optimize for

Service Levels Efficiency and Cost

Monitor Plan
Slow performance Utilization / forecast

!
Problem Maintenance

Remediate Isolate Automate Optimize

Rollback change Config issue Orchestrate changes Reclaim capacity

Reactive Proactive

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 Virtualization Operations Predictive Analysis
Overview
 Comprehensive dashboard for cloud
operations
 Single tool to manage performance and
capacity across multiple servers

Benefits
 End-to-end visibility into cloud
infrastructure health and application
services
 Proactive incident avoidance
 Optimize for efficiency and cost

Results
• Reduce CapEx by up to 30%
• Increase utilization by up to 40%
• Improve MTTR by up to 26%

Sources:  Forrester Consulting, “The Total Economic Impact of VMware vCenter Operations Management Suite,” December 2012; Management Insight Technologies,
“The Benefits of VMware’s vCenter Operations Management Suite,” September 2012 

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Software Defined Storage

Software Defined Data Center

• Abstract storage services
VDC
• Pool local and external storage
• Automated provisioning across
local and external storage
SOFTWARE-DEFINED
DATACENTER SERVICES • Support needs of “new” apps

Software Defined Storage

Compute Virtualization Abstraction Layer

Physical
Infrastructure

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Transform the Network with Virtualization

Software-Defined Data Center

Programmatic provisioning
VDC
Run any workload anywhere
Decouple services from hardware
SOFTWARE-DEFINED
Operationally efficient
DATACENTER SERVICES

Network Virtualization Abstraction Layer

Compute Virtualization Abstraction Layer

Physical
Infrastructure

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Automated Service Provisioning Improves Agility
VMware vCloud Director
Organization: Mission Program Organization: Support Services

Users & Policies Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs

Provider Virtual Datacenters

(Bronze)
(Silver)
(Gold)

VMware vCenter Server

Resource Pools Datastores Port Groups

VMware vSphere

Secure Private Cloud

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 SDDC Improves Agility and Reduces Cost
Time taken to provision datacenter services (weeks)

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Physical VM: Compute Becomes Software Defined Datacenter:
9 Provisioning Software-Defined Logical compute, networking,
But other services are security, storage, availability
8 still hardware delivered Storage

7
VDC
10 weeks
6
+ VLAN networks

5 Firewall

4
Security,

5 days
monitoring
3
$10,000 $1800
2 10 weeks 5 days Availability 15 minutes
1
15 minutes
0
Virtualization The Software-defined
Physical provisioning
Software defined compute Datacenter

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Benefits Achieved by SDDC (total customer base)

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Phase 3: Hybrid Cloud Computing
Internal Private
Cloud
Internal Private Cloud
Operated solely for an Agency
typically within the firewall
• Greater control over security,
compliance, QoS
• Easier integration
• Support existing applications
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Bridging
Accessible over various networks
Hybrid Cloud
Composition of two or more
interoperable clouds, enabling
data and application portability
• Optimal cost efficiency
• Federated security model
• Integrated management
• Open standards for mobility
Cloud Service
Providers
Service Provider
Clouds
for customer consumption
• Private and public clouds
• Efficiencies vary widely
• Commodity workloads
• Common workloads
• Option for new workloads
How Does the SDDC fit within the Hybrid Cloud?

Self Service Workflow Business Process Portal Service Catalog

Automation

Cloud Operations
Security & Compliance

Hyper-
Hardware visors

Private Cloud Private / Public Cloud

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 A New Architecture for End User Computing
Apps & Data Diverse Access
Everywhere Points

Universal App
Windows Catalog and Browser
Workflow
Legacy Apps

Windows
SaaS
Services
Broker
Virtual Desktop

Mobile
Apps

iOS
Entitlements,
Policies and
Data Reporting
Services Android

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Best Practice: Transforming the Role of the Organization

Don’t Underestimate the Importance

of Communications and Training

A NEW BUSINESS PROCESS ORGANIZATIONAL

MODEL INNOVATION ALIGNMENT
Service Oriented Monitoring & Management “Front Office” Capabilities
Customer Driven Planning & Architecture Role Transformation
Financial Transparency Budget and Finance Incentives & Accountability
Services Broker Governance Communication

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Best Practice: Establish the Business Model

The Business Model Includes

Services, Costs, Pricing, and Budget
SERVICE COSTING PRICING ANALYSIS METERING/INVOICING
1 2 3 4 5 6 7 8

Measure Funds
Define Invoice
Allocate Determine Derive Unit Determine Service Transfer
Services Business
All Costs Unit Drivers Costs Unit Prices Consumption From BU
Categories Units
To IT

Phase 1 Phase 2 Phase 3

Design Baseline Operate

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Benefits of Transformation to IT as a Service

IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE

Infrastructure Focus Applications Focus Business Focus

90
Days Percentage of IT
80
Days Spend On New
60 42%
Days Capabilities Vs.
% VIRTUALIZED

40 Lights-On
Days 40%
30
Days

25% 7
Days
23%
Approximate
20% 21% <1
Day
Time-To-Provision App.
20%
Environments

2004-08 2009-10 2011-2012+

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Challenges to Expect on the Journey

What are your three biggest challenges

in creating an IT as a Service offering?

Management and
operations processes 80
Funding/chargeback
model 62

Culture 56
Service description & Gartner Data Center
self-service interface 46 Conference Poll
N = 167

Politics 40

Technology 36
Business/customer
relationship 31

Not sure 11

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Experience Matters – VMware is the SDDC and EUC Leader

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Questions???

Email: dbourgeois@vmware.com

Blog: VMwareDoug.com

Twitter: @VMwareDoug

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