Department of Industrial Engineering Parahyangan Catholic University The Notion of Factor and Indicator • We should be familiar with the following two terms: factor and indicator • Those two are main ingredients in Structural Equations Modeling, which was our topic 2 (two) weeks ago • Factor, or more precisely, common factor/latent factor is a synonym for the term construct • A construct is a variable that cannot be directly observed • Another term for construct are common factor, latent factor, unobservable variable, unobserved variable, nonmeasurable variable, concept • The construct is a proposed attribute of a person that often cannot be measured directly, but can be assessed using a number of indicators or manifest variables. • Another terms for indicator are manifest variable, observable variable, observed variable, measurable variable The Notion of Factor and Indicator • A construct is a variable that cannot be directly observed • Another term for construct are common factor, latent factor, unobservable variable, unobserved variable, nonmeasurable variable, concept • The construct is a proposed attribute of a person that often cannot be measured directly, but can be assessed using a number of indicators or manifest variables. • Another terms for indicator are manifest variable, observable variable, observed variable, measurable variable Some Examples of Factor and Indicator -1 • Construct: Liver Phisiology (faal hati) • Indicators: SGOT, SGPT, Gamma GT, Alkali fosfatase, Cholinesterase, Bilirubin, Bile acid, Total protein, Albumin, Globulin, Gammma globulin, Protein elektroforesis, TTT, Amylase, Lipase • Pictorial Description: Some Examples of Factor and Indicator - 2 • Construct: English Mastery • Indicators: Reading score, Listening score, Writing score, Speaking score • Pictorial Description: Some Examples of Factor and Indicator - 3 • Construct: The Depth of Love • Indicators: #SMS, #cadeaus, #yearly visits, #daily miscalls • Pictorial Description: Two Types of Factor Analysis • There are two types of Factor Analysis: – Confirmatory Factor Analysis, and – Exploratory Factor Analysis Confirmatory Factor Analysis-1 • In confirmatory factor analysis, the precise structure of the factor model, which is based on some underlying theory, is hypothesized. • For example, suppose that based on previous research it is hypothesized that a construct or factor to measure Organizational Commitment is a construct with 10 indicators as its measures. • That is, a factor model of Organizational Commitment with 10 indicators is hypothesized. • Now suppose we collect data using these 10 indicators. • The obvious question is: How well do the empirical data conform to the hypothesized factor model of Organizational Commitment? That is, how well do the data fit the model? In other words, we want to do an empirical confirmation of the hypothesized factor model and, as such, confirmatory factor analysis can be viewed as a technique for theory testing (i.e., hypotheses testing). • In fact, Confirmatory Factor Analysis is a kind of Construct Validity Confirmatory Factor Analysis-2 • Confirmatory Analysis can be done by the IBM SPSS Amos software • To Illustrate and demonstrate how this analysis works, we start with the following construct described pictorially as: Confirmatory Factor Analysis-3 • Here is the definition of the Organizational Commitment construct: Confirmatory Factor Analysis-4 • Here are the indicators of the Organizational Commitment construct: Confirmatory Factor Analysis-5 • Here are some part of the data Confirmatory Factor Analysis -6 • The final result of Confirmatory Analysis to the Organizational Commitment construct: Confirmatory Factor Analysis-7 (Start and End) Exploratory Factor Analysis-1 • In exploratory factor analysis, the structure of the factor model or the underlying theory is not known or specified a priori; • Rather, data are used to help reveal or identify the structure of the factor model. • Thus, exploratory factor analysis can be viewed as a technique to aid in theory building. Exploratory Factor Analysis-1 • In exploratory factor analysis, the structure of the factor model or the underlying theory is not known or specified a priori; • Rather, data are used to help reveal or identify the structure of the factor model. • Thus, exploratory factor analysis can be viewed as a technique to aid in theory building. Exploratory Factor Analysis-2 • The rest of the discussion will be followed by a demo on factor analysis