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INSPIRIN
G
ENTRRE
NEURS
STORY
COCO CHANEL
FASHION ENTREPRENEUR
EARLY CAREER
Having learned to sew during her six years at , now at eighteen Chanel found employment as a seamstress.
When she is not sewing she sings in a cabaret frequented by cavalry officers. Chanel made her stage debut
singing at a café concert. She was a poseuse, a performer who entertained the crowd. It was the money she
earned there she used for making a living. It was during this time Gabrielle acquired the name "Coco" where
she spent her night singing the song WHO HAS SEEN COCO?.
RELATIONSHIP LIFE
At Moulins Chanel met a young Balsan a French ex-cavalry officer and who also was a textile heir. At twenty-three of
age, Chanel was Balsan's mistress. Chanel began an affair with one of Balsans friend's, Arthur Edward 'Boy' Capel a
wealthy member of English upper class. Capel installed an apartment in Paris for Chanel and financed her first shop. It
was believed Capel's sartorial style influenced the conception of Chanel look. They spent time together and Chanel
hopes they will settle together but Capel was not faithful to her. Their relationship lasted for nine years even after
marring an English aristocrat Lady Diana Wyndham in 1918 he did not completely break off with Chanel. He died in a
car accident on 22 December 1919. Twenty-five years later after his death Chanel residing I Switzerland told her friend
Paul Morand "Hid death was a terrible blow to me". In losing Capel I lost everything and what followed was not a life
of happiness.
CAREER
In 1913 before the death of Capel, Chanel opened a boutique in Deauville, financed by Arthur
Capel where she introduce