PRESENTATION

The introduction of the group and the

company chosen for the social media
campaign will be discussed for 10 seconds.
 MandM Direct
Social Media Campaign
The purpose of the project is to build a social media strategy for "MandM Direct" with a primary
focus on websites like Facebook, Instagram, and Twitter. The objective of this campaign is to
increase the company's reach by working with influencers and brand ambassadors and running
sponsored Facebook advertisements. The project is broken down into three phases: in the first, the
market will be examined to determine what consumers want and what is currently popular, and
products will then be made available; in the second, well-known influencers will be sought out for
recruitment and selection as brand ambassadors; and in the third, images and videos of new products
will be posted on social media websites in collaboration with the influencers and brand ambassadors,
and subsequently, brand awareness and sales will be tracked to gauge development and success. It is
anticipated that this renovation will cost around $100,000 and take about six months to complete.

(The slide number 2 will be shown for 40 seconds, followed by a discussion of the project's overall
overview.)
Social Media Goal
MandM Direct is an online retailer of apparel and shoes that sells a range of brands
at reduced prices. The company utilises social media to highlight its items and
special deals as well as to interact with its customers. They may expand their
audience and make their business more visible by producing interesting content and
developing a strong social media presence. MandM Direct is active on social media
and promptly addresses questions, remarks, and issues from customers. This fosters
consumer loyalty and trust and improves the brand's reputation. The ultimate
objective of MandM Direct's social media strategy is to boost sales and brand
recognition.

(Slides 3 and 4 will be discussed for 30 seconds.)

Target Audience
The target audience of MandM Direct is in the age range of 18–45, as the company is renowned for
selling well-known products at steep discounts, which attracts buyers searching for a deal. They aim
to attract consumers who are interested in pricing and are prepared to wait for bargains and
discounts. It also targets clients who are interested in sports and fitness; MandM Direct also provides
a variety of sports apparel and footwear. They sell goods from well-known companies that cater to
sports fans, such as Nike, Adidas, and Puma. Customers that are interested in fashion and want to
keep up with the newest trends are their target market. MandM Direct is a solely online retailer;
hence, they serve people who prefer to purchase online. They provide a simple buying process with
quick delivery options. Overall, MandM Direct's target market is clients who want to purchase
inexpensive fashion and sporting products online.

(Slides 5 and 6 will be discussed for 30 seconds.)

Competitor's Analysis
The two primary competitors we have discussed in this
presentation are Boden and TK Max. Both companies are
evaluated based on their social media presence as well as their
strengths and weaknesses. The shortcomings are crucial
because MandM Direct may utilize them as a competitive
advantage by leveraging on them to outperform its rivals.
(Slides 8 will be discussed for 30 seconds.)
We have assessed the company's SWOT aspects in the slide that follows. Among
MandM Direct's strengths are the variety of products it offers, a strong online
presence, and strong brand awareness. Some of MandM Direct's drawbacks include
its small inventory, reliance on vendors, and limited physical presence. Product
category expansion, market expansion, an increase in online sales, the creation of
new brand partnerships, and the development of customer loyalty programmes are
all possibilities that should be considered by the company because they can help it
increase its revenue. Finally, the risks that the company may face include the
possibility of shifting consumer preferences, fierce competition, and supply chain
disruption. Great steps should be taken in order to mitigate the impact of these risks.

(Slides 9 will be discussed for 30 seconds.)

Social Media Audit
Social media analysis reveals an evaluation of a brand's social media presence,
performance, and content to determine how effectively it satisfies its objectives.
Because Instagram and Pinterest are now the two most popular sites, it is planned to
keep up with their profiles. The company should start paying more attention to these
platforms, post there more frequently, and develop strong relationships with
customers by responding to their feedback and inquiries as well. Companies can use
these platforms' unique features, such as followers, likes, comments, reports, and
shares, to gauge how appealing their brand is to their audience and whether
engagement has increased or decreased.

(Slides 10 and 11 will be discussed for 30 seconds.)

This social media campaign's content approach is to concentrate on
social media platforms, including Instagram, Facebook, Pinterest, and
Twitter, to frequently update these accounts and reply to client
questions. The content on the websites should be appealing to the eye
and created in collaboration with influencers and brand ambassadors,
and the posts should be about fashion, lifestyle, and sportswear.

(Slides 12 and 13 will be discussed for 20 seconds.)

When tracking the development of social media profiles, we can observe that
Twitter and Facebook profiles aren't doing as well as they should be, whereas
Instagram and Pinterest profiles are doing better these days. Twitter is a medium for
information sharing that largely involves social and political news sharing but does
not work as well for advertising a business. Facebook has grown outdated and has
reduced its reach to clients. Thus, MandM Direct should instead focus on
developing its brand on social websites like Instagram and Pinterest to gain
customer attention and engagement.

(Slides 14, 15 and 16 will be discussed for 30 seconds.)

MandM Direct Progress
Increased attention will be paid to the Instagram and Pinterest accounts.
Collaboration with brand ambassadors and influencers through sponsored Facebook
advertisements may entice people to buy and enhance customer service by
responding to customers queries. We can discontinue or reduce our attention on
accounts like Twitter and LinkedIn because of their limited reach.

(Slides 17 and 18 will be discussed for 50 seconds.)

Summary of the presentation
1- First, we'll introduce the team members and the company we selected from slide number 1 . = 10 seconds
2- Then we'll talk about the executive summary of our planned social media campaign from slide 2 = 40
seconds
3- We'll talk about our business and social media objectives from slide 3 and 4 = 30 seconds
4-  using slides 5 to 6, we'll talk about the target audience and target audience persona. = 30 seconds
5- Then, from slides 7 to 8, we'll talk about the company's competitive analysis by naming two key rivals: TK
Maxx and Boden.= 3o seconds
6-next we'll talk about the company's SWOT analysis from slide 9. = 30 seconds
7- From slide 10 to slide 11, we'll talk about the social media audit and the accounts we want to keep and focus
on. = 30 seconds
8- Next, from slide 12 to 13 we'll talk about the social media accounts' content strategies and schedule our posts
there. = 20 seconds
9- Then, in slides 14, 15, and 16, we'll talk about how we'll manage our social media accounts and which ones
will receive the most and least attention. = 30 seconds
10- Then, in slides 17, and 18, we will talk about our company's social media progress and the steps we will
take to make it better. = 40 seconds

Overall, the presentation will take about 4 minutes and 50 seconds to complete.