BIG DATA

NAME: MUHAMMAD AREEB ALI

ENROLL NO:01-134181-082
COURSE CODE: ICT110
CONTENT:

❖What is big data?

❖Why I choose big data?
❖V’s of BIG DATA
❖Related fields
❖Purpose
❖Benefits
❖Application
❖Big data examples in different industries
❖Big Data Technologies

05-Mar-18 1
BIG DATA:

Big data is one of those things, and is completely

transforming the way we do business and is impacting most
other parts of our lives.
Big data is a huge collection of data set that cant be store in
a traditional system.

05-Mar-18 2
What is Big Data technology:
Big data is data sets that are so voluminous and complex that
traditional dataprocessing application software are
inadequate to deal with them. Big datachallenges include
capturing data, data storage, data analysis, search, sharing,
transfer, visualization, querying, updating and information
privacy.

05-Mar-18 3
Why I choose big data:
Adopting the big data technologies help the companies achieve that in no time. 
Big data analytics has not only allowed the firms to stay updated with the
changing dynamics but has also let them predict the future trends giving a
competitive edge.
Big data analytics technology is so important to heath care. By analyzing large
amounts of information – both structured and unstructured – quickly, health
care providers can provide lifesaving diagnoses or treatment options almost
immediately.

05-Mar-18 4
V’s of BIG DATA:
The seven V’s sum up the definition of big data pretty well– 
1.Volume
2.Velocity
3.Variety
4.Variability
5.Veracity
6.Visualization
7.Value.

05-Mar-18 5
BIG DATA ANALYTICS:
Examining large amount of data.
Appropriate information.
Identification of hidden patterns.
Competitive advantages.
Better business decision: strategic and operational.
Effective marketing, customer satisfaction, increased revenue.

05-Mar-18 7
GOALS FOR USING BIG
DATA:

05-Mar-18 6
Purpose:
Big data is used to better understand customers and their
behaviors and preferences. Companies are keen to expand
their traditional data sets with social media data, browser
logs as well as text analytics and sensor data to get a more
complete picture of their customers.

05-Mar-18 8
Benefits:
Identifying the root causes of failures and issues in real time.
Fully understanding the potential of data-driven marketing.
Generating customer offers based on their buying habits.
Improving customer engagement and increasing customer loyalty.
Reevaluating risk portfolios quickly.
Personalizing the customer experience.
Adding value to online and offline customer interaction.

05-Mar-18 10
Related fields:
Bank and Securities Exchange.
Communication, Media and Entertainment.
HealthCare.
Retail and Wholesale.
Transport Industry.

05-Mar-18 9
 APPLICATION:
Network performance & Clinical trials data Large scale clickstream

WED & DIGITAL MEDIA

HEALTH SCIENCES
TELECOMMUNICATION

optimization. analysis. analysis

Mobile user loaction Disease pattern analysis Ad targeting, analysis,
analysis. Patient care quality and forecasting and
Cutomer churn program analysis. optimization.
prevention. Drug discovery and Abuse and click fraud
Call detail record development analysis. prevention.
analysis. Medical devices and Social graph analysis and
Campaign management pharmacy supply chain profile segmentation.
and customer loyalty. management Campaign management
Revenue assurance and Campaign and sales and
price optimization. program optimization

05-Mar-18 11
 BIG DATA EXAMPLES IN DIFFERENT INDSUTRIES

RETAIL/CONSUMER FINANCE SERVICES CUSTOMER SERVICE

• Market and consumer • Compliance and regulatory • Cross channel analytics.

segmentations.
• Event- and behavior – based
targeting.
• Supply-chain management
and analytics.
• Merchandizing and market
basket analysis.
reporting. • Event analytics.
• Risk analysis and • Right offer at the right time.
management.
• Recommendation engines using
• Credit risk, scoring and predictive analytics.
analysis.
• Right offer at the right time
• High speed arbitrage trading.
• Abnormal trading pattern
analysis.

05-Mar-18 12
 Big Data Technologies:

The Hadoop Ecosystem

Blockchain
Edge Computing
Artificial Intelligence
Big Data Security Solutions
In-Memory Databases
NoSQL Databases
Spark

05-Mar-18 13
 Thank you
Continue from the beginning

05-Mar-18 14