XIAOMI IN INDIA 1

PRESENTED BY GROUP 7
•VIKAS
•PARDHU KOTA
•LUIS MARCANO
•AVINASH KALAYAPPAN
 Flashback
Timeline
Why did Xiaomi go International?
Project Stakeholder
2 AGENDA
Pocophone Today
What went wrong?
What went right?
PESTEL
Lessons Learned
Course Concepts
3 COMPANY OVERVIEW

Founded in 2010

CEO : Lei Jun

Mission
To create remarkable hardware, software and internet
services for and with the help of our customer feedback.

Vision
To provide high quality technology at an affordable cost
to all customers.
4 TRIPLE CONSTRAINT

Time – 4 months (manufacturing and Cost – Around 2 million in production Scope – Manufacture and sales of
sales of this product for the first flash costs for the manufacturing of 120,000 Pocophone F1 in India for the first flash
sale) devices for the first flash sale. sale.
5 PROJECT TIMELINE

15 Apr. 2018 18 July 2018 22 Aug. 2018

Project start date Quality checks Pocophone
completed launched in India

Worldwide
Production of introduction of First Flash sale of
Pocophones start Pocophone Pocophone

25 May 2018 8 Aug. 2018 29 Aug. 2018

6 WHY DID XIAOMI GO INTERNATIONAL?

Demand for their Global market New geographical Access to unique Cheaper
products was high share location and efficient production prices
in India. resources
7 PROJECT STAKEHOLDERS

POCO Head Project

Xiaomi CEO
of Product Manager

Project Team Customers in Xiaomi

Members India Supply Chain

The
Mobile
Government Retailers
Carriers
of India
8 POCOPHONE TODAY
9
Delayed by
2 week due
Software
to strike of
Issue
shipping
WHAT WENT companies.
WRONG?
Currency
Screen
exchange
issues.
rates.
10 WHAT WENT RIGHT?

Manufactured and Achieved sales target The project team All stakeholder
sold a flagship phone of 120,000 phones in handled diversity requirements were
at $300 5 minutes of first well. satisfied.
flash sales.
 New changes in the government
Political
11 rules and regulations

Currency exchange rates.

Economic GST

PESTEL Socio Culture

Cultural difference between India
China.
Communication Barrier

Lack of technology advancement

Technological in India

India and China have different

Environment environmental protection laws.

Legal working hour of an

Legal employee is less in India than
China.
12 Regular communication with team.

Proper Planning.

Experienced and pragmatic project manager can handle these project easily.

External factors always effect the triple constrains.

Handling multi culture teams needs good leadership skills.

LESSONS LEARNED
 SMART requirements and goals

Milestones

13 COURSE RASIC – responsible, approval, support, informed,

consulted – used for stakeholder management
CONCEPTS
Global communication literacy, global organizing
skills, technical skills, cross-cultural skills

Limited resources and Dynamics

Monitoring and controlling

 Time management

Cost management

14 MANAGEMENT Scope management

ACTIVITIES
Communication management

Conflict management

Knowledge management
 COURSE 15
CHARACTERISTICS
Leadership
Diversity
Power
Negotiation
Quality
and
Risks
Trust
distance
Complexity
CONCLUSION 16

• The project went on to be a

great success bringing good
profits and boosting the brand
value of the company.
THANK YOU!

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