CASE STUDY ON

T.Rajmohan
22MCO036
History:

In 1884,a young visionary named Julius

Maggi created some food products by using
pepper and salt. Soon after years it became a soup
brand. Then in 1947 Nestle acquired the Maggi
brand and made it as a Noodles brand.
SHORT STORY

Nestle recalled
tested with MSG 38,000 tonnes of
and Lead Maggi noodle from
retail outlet and
destroyed them.
 The Bombay High
Court ruled in favour
Maggi was given 6
of Nestle, after
weeks to prove its
which the brand was
safety standards.
reintroduced in the
market.
 1. two minute trick for family
bond- Maggi has always
been associated with the
Indian family.
Problem Analysis
2. Customers are addicted
1.STRENGTH
to the taste
3. Had the benefit of
Monopolistic Competition.
2.WEAKNESS

1. Various brand endorsers and influencers no

longer wanted to be associated with the brand.

2. Loosing 80% of the market share instantly was

a mere personification of how the most trusted brand
was no longer trustworthy among the consumer.
3.THREADS

1. The market was left open it was perfect time for new
names to make an impact and fill the void left by Maggi.
2. The biggest challenge for Maggi was to enter the
market with same name, as the name had already been
blemished in the market.
3. Media houses began aggressive coverage to the
point of virality, greatly hampering brand image.
Solutions:
1.Reinvented its masala flavour with traditional Indian spices.

2.Introduced products for health conscious consumers.

3.plan to connect with its audience without any interference.

4.Updating the customers about the testing process.
 5.The #WeMissYouToo #DILKIDEALWITHMAGGI
#WelcomeBackMaggi campaigns captured the essence of the
brand’s affinity.

6.Maggi Welcome Kits.

7.Old style of Advertisement

 8. The company engaged in massive product
extension.
9. Conducting campaigns in schools.

10. Launched an FAQ page.

INTERPRETATION:

1.At first Nestle shoud not have used lead and msg in
its product, which is unethical for any business.
2.They should not have recalled and incinerate their
stocks as an immediate action.
3.Using the the social media hashtags also triggered
the youngsters who ate maggi during their childhood.
THANK YOU