Professional Documents
Culture Documents
Planning - Deciding in advance the objectives to be achieved and preparing plans for achieving them.
Forecasting - Process of predicting or estimating the future based on past and present data.
Decision-Making - Process by which a decision is taken.
Direction – Process through which a manager communicates with and influences other members of the organisation in the pursuit
of company objectives.
Motivation – The managerial function of ascertaining the motives of subordinates and helping them to realise these motives.
Organising – Determining, grouping and arranging of various activities deemed necessary for the attainment of objectives.
Controlling – Systematic effort by business management to compare performance to predetermined plans.
Nature of Planning Need and Importance of
Planning Advantages of Planning
Planning is a primary function. Planning is needed for survival and Brings unity of purpose and direction.
growth of a business unit in an orderly
Planning is all pervasive. manner. Ensures full utilization of resources.
Planning is an intellectual process. Planning is needed in order to face new Avoids inconsistency in efforts.
Planning is continuous process. problems/ difficulties developed due to Raises competitive capacity/strength.
growth of markets, market competition,
Planning is forward looking. changes in consumer expectations and so Promotes managerial efficiency.
on.
Planning is needed in order to face
challenges created by changing
environmental factor/ forces.
Types of Planning Steps in the planning
process Disadvantages of Planning
Single use or one time plan i. Classifying the problems Time-consuming and costly.
Standing plans ii. Determining the objectives Ineffective due to environmental
changes.
Subject plans iii. Collecting complete information
and data Dangers of unreliable data.
Long-term plans
iv. Analysing and classifying the
Middle-term plans information
Delays actions.
Short-term plans v. Establishing planning premises
Unsuitable to small firms.
Strategic plans vi. Determining alternative plans
Operational plans vii. Selecting operating plan and
preparing derivative plans
Tactical plans
viii. Arranging timing and sequence of
operations
ix. Securing participation of employees
x. Follow-up of the proposed plan
Features of Need and
forecasting Advantages Major Areas
Concerned with future events. Provides relevant and Predicts what the general
Shows the probability of reliable information about business conditions will be
happening of future events. the past and present events. in the future.
Analysis past and present data. Gives confidence to the Predicts probability and/or
Uses statistical tools and
managers for making possible future development
techniques. important decisions. in technology.
Uses personal observation. Basis for making planning Predicts the quantity and
premises. timing of demand for a
firm’s product.
Methods and
Steps of Forecasting Techniques Disadvantages