Professional Documents
Culture Documents
Presented by:
http://www.thairung.co.th Sompong Phaoenchoke, Managing Director
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Contents
• Introduction
• Scope of Business
• Group Structure
• Industry Overview
• Future Strategy
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Scope of Business
94 % 94 % 91 % 91 %
Thai Rung Tools & Thai V.P. Auto Thai Auto Press Thai Auto Body
Dies Co. Ltd.* Service Co. Ltd. Parts Co. Ltd. Assembly Co. Ltd.
(Amata City, (not yet active)
• Dies & Jigs • After-Sales Service Rayong Province) • Specialist Auto Body Maker
*Former name Thai • Spare Parts • Special Orders
• Pressed Metal Parts
Rung General Motor • Body Repair & Paint • Government Tenders
• Plastic Parts
90 %
99.53 %
TRU Leasing Co. Thai Ultimate Car
Ltd. Co. Ltd.
• Thailand’s total vehicle production rose 21.25% in 2005 to 1,125,356 units, surpassing the million mark a
year earlier than targeted. Out of this total, 440,715 (39.2%) were exported.
• We believe growth will continue over the next few years at a lower, sustainable, rate of around 12% p.a.
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Total Auto Sales in Thailand (1996-2010F)
Units
1,500,000
1,250,000
.
p.a
9%
1,000,000 23 .
th
gr ow 703,432
g e
era
Av 626,041
750,000
589,126 533,176
500,000
250,000 144,065
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006F 2007F 2008F 2009F 2010F
Sources: Actual: Thailand Automotive Institute, Forecast: TRU
• At 703,432 units for the year, new vehicle sales for 2005 were up 12.4% on 2004, despite higher fuel prices,
surpassing most forecasts.
• The Thai auto market continues to grow despite worries over the general economy.
• We expect growth to continue over the next few years at a lower, sustainable, rate of around 8% p.a. 6
Total Export Value, Vehicles & Parts,
1996 to 2005
Baht millions
300,000
250,000
200,000
150,000 Parts
100,000 CBU
50,000
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Source: Thailand Automotive Institute
• In 2005, Thailand’s total CBU exports reached 440,715 units, 33% up on 2004.
• Total automotive & parts exports for 2005 shot up by 45.6% compared to 2004, to reach 294
billion baht.
• TRU increasingly benefits from rising demand for OEM auto parts used in finished auto
exports, which looks set to continue.
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Export of Auto Parts from Thailand
Baht millions
100,000
80,000
60,000
40,000
20,000
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Source: Thailand Automotive Institute
• Thailand’s auto parts exports exceeded Bt.91 billion in 2005, up by an impressive 72.6% on 2004.
• Despite rising fuel costs and other worries, the trend looks set to continue.
• TRU’s OEM auto parts sales have started to benefit and will benefit further from Thailand’s
continuously expanding auto exports.
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TRU Sales Breakdown 4Q05
Total Sales
Retail Vehicle
Sales 25.5%
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TRU Sales Breakdown
Both the the fall-off in sales of modified vehicles and the Company’s success in boosting the OEM Parts area
of its business, are reflected in the changing breakdown of sources of income as seen below, with Modified
Vehicles down from 37% of Total Revenues in 2003 to just 24% in 2005, and OEM Parts Sales rising to 29%
from 9% two years ago.
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TRU Future Strategy: Boosting Parts Business
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TRU Future Strategy: Boosting Parts Business
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TRU Future Strategy: Modified Vehicles
• TRU will continue to develop and bring to market new multi-purpose vehicles, in line
with its long success story of meeting Thai customers’ needs for comfort, luxury and
versatility.
• Update on deliveries of TR Bangkok Limousine taxis
• We sold a total of 257 units in 2005 mainly under the joint TR-SME Bank project.
• Forecast for 2006 is 800-1,000 units.
• Margins on sales of taxis are similar to those on other modified vehicles.
• Medium-term aim is to capture 10%-15% of total taxi market. There are currently
around 80,000 taxis in operation. By law they must be replaced after 9 years, with
effect from 2006 (previously 12 years).
• Since February this year TR Bangkok Limousines can be registered as vehicles for
hire (“green plate”) which means they can now be sold to hotels, car hire companies,
etc.
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TRU Future Strategy: Contract Assembly
• TRU is one of the very few Thai-owned fully integrated assembly facilities.
• TRU has experience in this field, e.g. in the past, many years assembling the Isuzu ‘Buddy’ van, and
currently, Komatsu excavator cabs.
• TRU is therefore well placed to win assembly contracts from newcomers to the Thai market.
• These newcomers are attracted partly by Thailand’s export potential, and by the benefits of AFTA and
various bilateral FTAs. TRU stands to gain from this.
• In any such agreement we would strive to develop a partnership where we could add value by utilizing
our experience and integrated facilities.
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TRU Retail Vehicle Sales
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TRU’s Performance Prospects for 2006F
• In 2006F TRU will continue to derive a large proportion of its sales from modified vehicles
• Sales of the TR Bangkok Limousine will improve performance for 2006.
• The Company continues to strive to develop new models to meet consumer requirements.
• The PARTS DIVISION will again show strong growth in 2006F.
• Parts pressing and sub-assembly at Thai Auto Pressparts of Isuzu D-Max chassis frame parts, GM
Chevrolet Optra body parts, and various Toyota parts all continue to grow.
• We plan to develop new versions of the ‘flat deck’ currently made for Isuzu, for sale to other
makers.
• Komatsu, a long-valued customer, has embarked upon an interesting export expansion program in
which we are playing a meaningful part.
• Thanks to the sustained growth of the Thai auto industry, we have won additional stamping work
from other makers with capacity constraints, and continue to seek opportunities of this kind.
• We will continue to broaden our customer portfolio.
• We aim to boost OEM parts sales by a further 25%-30% in 2006
• As well pushing OEM parts, we are also moving into the field of ACCESSORIES, which offers
great potential, not only in Thailand but for export markets too.
• CONTRACT ASSEMBLY provides interesting opportunities which are being explored. 17